The popular Jungnam Mi Myeongga with endless queues across Japan. A POPUP is scheduled to be held in Shinjuku this spring as wellπΈ Enjoy the gentle taste of "Gluten-Free x Sweet Vegetables" handmade by Korean Omoni (Mothers)!
Jungnam Mi Myeongga, a popular Korean sweet bread brand known for its realistic vegetable-shaped, gluten-free treats, is hosting pop-up stores at Shinjuku Takashimaya and Keio Department Store Shinjuku this spring. The brand has garnered significant media attention in both Japan and Korea for its healthy, handmade products. Fans can also purchase frozen assortments online or experience the professional baking quality powered by Yasur convection ovens.
π Article Processing Timeline
- π° Published: April 15, 2026 at 22:34
- π Collected: April 15, 2026 at 14:01
- π€ AI Analyzed: April 15, 2026 at 20:05 (6h 3m after Collected)
Jungnam Mi Myeongga Vegetable Sweet Bread (Image is for illustrative purposes)
[Event Schedule]
β Shinjuku Takashimaya
Opening a stall within the Shinjuku Takashimaya 30th Anniversary "Spring Delicious Collection"!
Held concurrently with the trending gourmet festival by "Munigurume, Yuto Gourmet, Harapeko Gourmet Diary" π½οΈ
π Period: Thursday, April 16, 2026 - Wednesday, April 29 (Public Holiday)
π Venue: Shinjuku Takashimaya 11th Floor Event Hall
π Business Hours: 10:30 - 19:30
* Closes at 18:00 on April 22 and 19:00 on the final day
β Keio Department Store Shinjuku * Pre-orders are also being accepted!
Opening a stall at the "Sweets & Bread Expo"!
π Period: Friday, April 24, 2026 - Wednesday, May 6
π Venue: Keio Department Store Shinjuku 7th Floor
π Business Hours: 10:00 - 20:00
* Closes at 6:00 PM on April 30 and 17:00 on the final day
\ Pre-orders now being accepted /
Pick up at the Shinjuku store without waiting in line!
The trending Jungnam Mi Myeongga Vegetable Sweet Bread (11-piece set) at the [Keio Sweets & Bread Expo] π
An assortment of healthy breads that utilize the gentle sweetness of vegetables and are visually delightful.
A luxurious set where you can enjoy a little bit of various flavors βͺ
Quantities are limited, so please reserve early π
https://shop.keionet.com/goods/index.html?ggcd=SAIJ-122001&sj=sd
Shinjuku Takashimaya POP UP Event Sales Floor Information 11F
Keio Department Store Shinjuku POP UP Event Sales Floor Information 7F
Featured in TV media and "skipdo", Jungnam Mi Myeongga is expanding in popularity in Japan and South Korea
The sweets brand "Jungnam Mi Myeongga," featured on the South Korean YouTube channel "skipdo's Taraheborei," continues to attract attention in both South Korea and Japan. Characterized by its realistic vegetable and fruit-like appearance and gentle sweetness, its popularity has taken root among a wide range of demographics in South Korea, primarily through social media. In the latest video, K-POP idols taste-tested and introduced the products, accelerating the buzz. Furthermore, recognition is spreading in Japan through pop-ups and other events, and its popularity is expanding, supported by its cute visuals and healthiness.
Broadcasted on the YouTube channel "skipdo" distribution
Scenes of being featured on "Mezamashi TV", "Akko ni Omakase!", "Hiruobi!", "THE TIME", etc.
Jungnam Mi Myeongga's vegetable sweet bread has been covered by numerous media outlets so far due to its high level of buzz. Starting with Nippon Television News Network's website "Nittele NEWS NNN", it has also been featured on TV programs such as "Mezamashi TV", "Hiruobi!", "World Business Satellite", and "THE TIME", and continues to receive a flurry of interview requests from many media outlets.
A staple favorite in South Korea, the appeal of Jungnam Mi Bread spreading to the world
Jungnam Mi Myeongga BOX Package
Jungnam Mi Bread constantly boasts high popularity at permanent stores in South Korea and pop-up venues in various locations. In addition to its healthy and deep flavor, its vivid and impressive visual, which can be mistaken for real vegetables, attracts attention, and it is bustling with many customers day after day. It has generated a huge response on social media as well, and rather than just a passing boom, it has become established as a staple popular product in South Korea.
Furthermore, its popularity is not limited to Japan, but is spreading overseas to the Philippines, the United States, and elsewhere. The second store opened in Gangneung, Gangwon-do, is also performing well, and coupled with the buzz from TV appearances and pop-up events, Jungnam Mi Bread is expanding its support around the world.
Healthy vegetable sweet bread to enjoy gluten-free
Gluten-free using glutinous rice flour (excluding pineapple)
The gentle taste born from Omoni's handiwork
1986 traditional Korean rice cake specialty store. The vegetable bread made with South Korean agricultural products features a chewy texture finished with glutinous rice without using wheat flour. In addition to its cute appearance, you can enjoy the gently flavored vegetable paste filling.
- Abundantly uses special agricultural products harvested locally
- The shapes and expressions that look exactly like vegetables are carefully finished by hand one by one
- Manufactured with the Omoni's feeling of "wanting my precious family to eat it"
Pop-ups being held one after another nationwide! Next to your town
POPUPs scheduled to be held nationwide in 2026
We are holding pop-ups one after another at department stores across Japan, and they are bustling with many customers. Due to favorable reception, a second event has already been decided, and popularity is expanding more and more.
The buzz has spread through social media and word-of-mouth, and the number of repeat customers is also increasing. New event information is scheduled to be announced sequentially in the future, and this momentum is expected to continue.
And the next place we appear may beβa town near you. We will announce future event information separately.
[Product Introduction]
π Instagram is here β https://www.instagram.com/jungnammi_kr
π Product introduction is here β https://haruco.co.jp/jungnammi/
Corn Bread, Potato Bread (Gamja Bread)
Sweet Potato Bread (Goguma Bread), Persimmon Bread
Garlic Bread, Pumpkin Bread
Green Onion Bread, Chili Pepper Bread
Onion Bread, Chestnut Bread
Pineapple Bread, Black Truffle Potato Bread
[Frozen Bread Gifts are also popular! The trending product that won a Rakuten ranking]
Jungnam Mi Myeongga's frozen bread has been well received since its launch. It is so popular that it ranks online, and simply by baking it in your home oven, you can enjoy the chewy texture of the glutinous rice dough and the flavor of vegetables. We sell it in a gift box set containing all 10 types. It is a bread that makes both the giver and the receiver happy.
π Details & Purchase here
Official Site: https://item.rakuten.co.jp/haruco/h012_043/
Instagram: https://www.instagram.com/jungnammi_kr/
Rakuten Ranking No.1 Frozen Gift Box
Is the secret to the deliciousness of Jungnam Mi Bread in the convection oven!?
Jungnam Mi Myeongga's popular product "Vegetable Bread" is baked in a Yasur Electric Rotary Convection Oven. Achieving a fragrant exterior and a moist, fluffy interior texture, we can provide ideal baking quality. Equipped with precise rotary temperature control and uniform heat circulation, it is possible to bake various products such as breads and baked sweets with high quality and high reproducibility. It is a product that can be used with peace of mind even in professional settings.
Haruco Co., Ltd. plans to exhibit at a trade show in February 2026. The "54th Commercial Food Service Equipment Exhibition (HCJ2026)" will be held at Tokyo Big Sight from Tuesday, February 17 to Friday, February 20, 2026.
Booth Location: East Hall 4, Booth No. E4-U03
We look forward to the attendance of related parties.
Jungnam Mi Myeongga's bread is baked in Yasur's electric rotary convection oven.
Haruco Co., Ltd.
Location: 7F Trinity Minowa, 1-15-4 Minamisenju, Arakawa-ku, Tokyo
Representative: Haruko Usui, Representative Director
TEL: 03-3806-5503
Official Site: https://haruco.co.jp
Operated Sites: Rakuten, Amazon
[Event Schedule]
β Shinjuku Takashimaya
Opening a stall within the Shinjuku Takashimaya 30th Anniversary "Spring Delicious Collection"!
Held concurrently with the trending gourmet festival by "Munigurume, Yuto Gourmet, Harapeko Gourmet Diary" π½οΈ
π Period: Thursday, April 16, 2026 - Wednesday, April 29 (Public Holiday)
π Venue: Shinjuku Takashimaya 11th Floor Event Hall
π Business Hours: 10:30 - 19:30
* Closes at 18:00 on April 22 and 19:00 on the final day
β Keio Department Store Shinjuku * Pre-orders are also being accepted!
Opening a stall at the "Sweets & Bread Expo"!
π Period: Friday, April 24, 2026 - Wednesday, May 6
π Venue: Keio Department Store Shinjuku 7th Floor
π Business Hours: 10:00 - 20:00
* Closes at 6:00 PM on April 30 and 17:00 on the final day
\ Pre-orders now being accepted /
Pick up at the Shinjuku store without waiting in line!
The trending Jungnam Mi Myeongga Vegetable Sweet Bread (11-piece set) at the [Keio Sweets & Bread Expo] π
An assortment of healthy breads that utilize the gentle sweetness of vegetables and are visually delightful.
A luxurious set where you can enjoy a little bit of various flavors βͺ
Quantities are limited, so please reserve early π
https://shop.keionet.com/goods/index.html?ggcd=SAIJ-122001&sj=sd
Shinjuku Takashimaya POP UP Event Sales Floor Information 11F
Keio Department Store Shinjuku POP UP Event Sales Floor Information 7F
Featured in TV media and "skipdo", Jungnam Mi Myeongga is expanding in popularity in Japan and South Korea
The sweets brand "Jungnam Mi Myeongga," featured on the South Korean YouTube channel "skipdo's Taraheborei," continues to attract attention in both South Korea and Japan. Characterized by its realistic vegetable and fruit-like appearance and gentle sweetness, its popularity has taken root among a wide range of demographics in South Korea, primarily through social media. In the latest video, K-POP idols taste-tested and introduced the products, accelerating the buzz. Furthermore, recognition is spreading in Japan through pop-ups and other events, and its popularity is expanding, supported by its cute visuals and healthiness.
Broadcasted on the YouTube channel "skipdo" distribution
Scenes of being featured on "Mezamashi TV", "Akko ni Omakase!", "Hiruobi!", "THE TIME", etc.
Jungnam Mi Myeongga's vegetable sweet bread has been covered by numerous media outlets so far due to its high level of buzz. Starting with Nippon Television News Network's website "Nittele NEWS NNN", it has also been featured on TV programs such as "Mezamashi TV", "Hiruobi!", "World Business Satellite", and "THE TIME", and continues to receive a flurry of interview requests from many media outlets.
A staple favorite in South Korea, the appeal of Jungnam Mi Bread spreading to the world
Jungnam Mi Myeongga BOX Package
Jungnam Mi Bread constantly boasts high popularity at permanent stores in South Korea and pop-up venues in various locations. In addition to its healthy and deep flavor, its vivid and impressive visual, which can be mistaken for real vegetables, attracts attention, and it is bustling with many customers day after day. It has generated a huge response on social media as well, and rather than just a passing boom, it has become established as a staple popular product in South Korea.
Furthermore, its popularity is not limited to Japan, but is spreading overseas to the Philippines, the United States, and elsewhere. The second store opened in Gangneung, Gangwon-do, is also performing well, and coupled with the buzz from TV appearances and pop-up events, Jungnam Mi Bread is expanding its support around the world.
Healthy vegetable sweet bread to enjoy gluten-free
Gluten-free using glutinous rice flour (excluding pineapple)
The gentle taste born from Omoni's handiwork
1986 traditional Korean rice cake specialty store. The vegetable bread made with South Korean agricultural products features a chewy texture finished with glutinous rice without using wheat flour. In addition to its cute appearance, you can enjoy the gently flavored vegetable paste filling.
- Abundantly uses special agricultural products harvested locally
- The shapes and expressions that look exactly like vegetables are carefully finished by hand one by one
- Manufactured with the Omoni's feeling of "wanting my precious family to eat it"
Pop-ups being held one after another nationwide! Next to your town
POPUPs scheduled to be held nationwide in 2026
We are holding pop-ups one after another at department stores across Japan, and they are bustling with many customers. Due to favorable reception, a second event has already been decided, and popularity is expanding more and more.
The buzz has spread through social media and word-of-mouth, and the number of repeat customers is also increasing. New event information is scheduled to be announced sequentially in the future, and this momentum is expected to continue.
And the next place we appear may beβa town near you. We will announce future event information separately.
[Product Introduction]
π Instagram is here β https://www.instagram.com/jungnammi_kr
π Product introduction is here β https://haruco.co.jp/jungnammi/
Corn Bread, Potato Bread (Gamja Bread)
Sweet Potato Bread (Goguma Bread), Persimmon Bread
Garlic Bread, Pumpkin Bread
Green Onion Bread, Chili Pepper Bread
Onion Bread, Chestnut Bread
Pineapple Bread, Black Truffle Potato Bread
[Frozen Bread Gifts are also popular! The trending product that won a Rakuten ranking]
Jungnam Mi Myeongga's frozen bread has been well received since its launch. It is so popular that it ranks online, and simply by baking it in your home oven, you can enjoy the chewy texture of the glutinous rice dough and the flavor of vegetables. We sell it in a gift box set containing all 10 types. It is a bread that makes both the giver and the receiver happy.
π Details & Purchase here
Official Site: https://item.rakuten.co.jp/haruco/h012_043/
Instagram: https://www.instagram.com/jungnammi_kr/
Rakuten Ranking No.1 Frozen Gift Box
Is the secret to the deliciousness of Jungnam Mi Bread in the convection oven!?
Jungnam Mi Myeongga's popular product "Vegetable Bread" is baked in a Yasur Electric Rotary Convection Oven. Achieving a fragrant exterior and a moist, fluffy interior texture, we can provide ideal baking quality. Equipped with precise rotary temperature control and uniform heat circulation, it is possible to bake various products such as breads and baked sweets with high quality and high reproducibility. It is a product that can be used with peace of mind even in professional settings.
Haruco Co., Ltd. plans to exhibit at a trade show in February 2026. The "54th Commercial Food Service Equipment Exhibition (HCJ2026)" will be held at Tokyo Big Sight from Tuesday, February 17 to Friday, February 20, 2026.
Booth Location: East Hall 4, Booth No. E4-U03
We look forward to the attendance of related parties.
Jungnam Mi Myeongga's bread is baked in Yasur's electric rotary convection oven.
Haruco Co., Ltd.
Location: 7F Trinity Minowa, 1-15-4 Minamisenju, Arakawa-ku, Tokyo
Representative: Haruko Usui, Representative Director
TEL: 03-3806-5503
Official Site: https://haruco.co.jp
Operated Sites: Rakuten, Amazon