IBEC Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture) has released a new commercial for its matching application and service, "Happymail," which has a cumulative membership of 35 million as of June 2024.

The commercial stars Yukipoyo (Yuki Kimura), now in her third year as the brand ambassador. She performs a dance and song set to upbeat music, showcasing different styles from her signature "gyaru" look to a mature appearance. The commercial features the catchy phrase "Happy" combined with a rhythmic performance designed to leave a lasting impression.

Highlights of the New CM: In this commercial, Yukipoyo challenges herself with dancing and singing. She showcases a different side with a gal and adult appearance, resulting in content that leaves an impression on both visual and auditory senses. Particularly impressive is the catchy phrase "Happy♪". The addictive sound that makes you want to hum along combined with the well-paced production creates a finish that stays in the viewer's memory.

Commercial Details: - Title: "Happy Dance" - URL: https://youtu.be/RlH1Ha1eJ2E - Release Date: June 15, 2026

Alongside the commercial, an interview with Yukipoyo was also released. In the interview, Yukipoyo expressed her appreciation for continuing her role as ambassador for three consecutive years and highlighted the platform's versatility, allowing users to find not only romantic partners but also friends with shared hobbies such as karaoke or fishing. - Interview URL: https://youtube.com/shorts/Hkv1-dcUPzo - Release Date: June 15, 2026

Profile of Ambassador: Yukipoyo (Yuki Kimura) was born in 1996 in Kanagawa Prefecture. After active as a model for the magazine "egg," she participated in "The Bachelor Japan" Season 1. Her character became a worldwide break, leading to her participation in the original US version of "The Bachelor." After returning to Japan, she became highly sought after for Japanese variety shows, and is currently active across many programs and acting.

About Happymail: Happymail offers matches as a dating/romance matching app/matching site. Based on achievements cultivated over 25 years of operation, the service has been provided in line with the changing times via PC, smartphone, and application. In 2018, the company participated in film production for the first time in the matching industry after receiving a proposal to make a romance movie themed on matching and meeting. In 2019, Kayo Noro was appointed as the ambassador, and the web drama "Happymail ~Love Story~" was produced to raise awareness of "romance and marriage" starting from real encounters using apps and the internet, based on the experiences of actual Happymail users. In 2024, cumulative membership exceeded 35 million. (As of June 2024)

Brand Ambassador Record: - 2019: Kayo Noro - 2020: Kayo Noro - 2021: Kayo Noro - 2022: Honoka - 2023: Honoka - 2024: Yukipoyo - 2025: Yukipoyo - 2026: Yukipoyo

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  • Source: PR TIMES
  • Category: キャンペーン