94.00% 'Prioritize Inner Qualities for a Boyfriend' | Survey on the Traits, Atmosphere, and Behavior of Popular Men from a Woman's Perspective (Survey by Happy Mail)
Ibec Co., Ltd., operator of the dating app 'Happy Mail', conducted a survey of 100 adult women. Results show 94% value inner qualities when choosing a boyfriend, with 'cleanliness' and 'composure' being the top physical and atmospheric traits.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:36
- 🔍 Collected: April 15, 2026 at 11:01
- 🤖 AI Analyzed: April 19, 2026 at 08:21 (93h 19m after Collected)
The dating and romance matching app service "Happy Mail (Happy)" (https://happymail.co.jp/), operated by Ibec Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture) and boasting a cumulative membership of 35 million (*1), conducted a questionnaire survey targeting 100 adult women regarding the "traits of popular men."
*1: As of June 2024
In this survey, we conducted multiple-choice questions and collected free-text responses regarding:
- Whether they prioritize looks or inner qualities when choosing a boyfriend
- Physical traits of men who seem popular
- The atmosphere of men who seem popular
- Behaviors of men that make women's hearts flutter
We have tabulated the response results.
In this release, we publish the survey results focusing on the trends in the selection results for each question.
Detailed data and chart materials from the survey results are available on the following page as citation materials for reporting and article production.
▼ Special Page for Survey Results
https://happymail.co.jp/happylife/questionnaire/moteru-otoko/
1. 94.00% 'Prioritize Inner Qualities for a Boyfriend'
When we asked 100 adult women, "When choosing a boyfriend, do you prioritize looks or inner qualities?", 54 people (54.00%) answered "Inner qualities," and 40 people (40.00%) answered "I prioritize both equally."
Only 6 people (6.00%) answered that they solely prioritize looks, revealing that over 90% of women prioritize a man's inner qualities.
There was a clear trend showing that many women place importance on compatibility in personality and values when considering romance or a long-term relationship.
[Breakdown (Number of people)]
- Inner qualities: 54
- Prioritize both equally: 40
- Looks: 6
2. The Top Physical Trait of a Popular Man is "Cleanliness"
When we asked 100 adult women about the "physical traits of men who seem popular," "Has a sense of cleanliness" was the most common answer with 88 people.
This was followed by answers such as "A refreshing smile" and "Well-proportioned face," indicating a trend where a good first impression and a refreshing appearance are valued in terms of looks.
From these results, it is evident that for a popular man's appearance, "cleanliness" and an "atmosphere that gives a good impression" are considered more important than the facial features themselves.
[Main Answers (Number of people)]
- Has a sense of cleanliness: 88
- Refreshing smile: 66
- Well-proportioned face: 61
- Has a good fashion sense: 34
- Has a suitable hairstyle: 33
- Has good posture: 31
- Is tall: 31
- Has a muscular, toned body: 30
3. The Top Atmosphere of a Popular Man is "Giving a Feeling of Composure"
When we asked 100 adult women about the "atmosphere of men who seem popular," "Gives a feeling of composure" was the most common answer with 63 people.
This was followed by answers such as "Has gentleness" and "Has a positive aura," showing that mental composure and calmness give a favorable impression to women.
Regarding the atmosphere of a popular man, it was observed that elements like "a sense of security" and "gentleness" are prioritized over bold self-confidence.
[Main Answers (Number of people)]
- Gives a feeling of composure: 63
- Has gentleness: 58
- Has a positive aura: 45
- Exudes sex appeal: 35
- Is brimming with confidence: 29
- Seems mature: 27
- Has a strong presence: 19
- Gives a mysterious vibe: 10
4. Behaviors that Make Women's Hearts Flutter, Seen from Free-Text Responses
We asked 100 adult women, "What kind of male behavior makes your heart flutter?" and collected free-text responses.
As a result, male behaviors that women easily find attractive were mainly divided into the following three trends:
- Casual consideration
- Actions that notice minor changes
- Actions that feel manly
Here, we introduce these trends based on the actual responses received.
*1: As of June 2024
In this survey, we conducted multiple-choice questions and collected free-text responses regarding:
- Whether they prioritize looks or inner qualities when choosing a boyfriend
- Physical traits of men who seem popular
- The atmosphere of men who seem popular
- Behaviors of men that make women's hearts flutter
We have tabulated the response results.
In this release, we publish the survey results focusing on the trends in the selection results for each question.
Detailed data and chart materials from the survey results are available on the following page as citation materials for reporting and article production.
▼ Special Page for Survey Results
https://happymail.co.jp/happylife/questionnaire/moteru-otoko/
1. 94.00% 'Prioritize Inner Qualities for a Boyfriend'
When we asked 100 adult women, "When choosing a boyfriend, do you prioritize looks or inner qualities?", 54 people (54.00%) answered "Inner qualities," and 40 people (40.00%) answered "I prioritize both equally."
Only 6 people (6.00%) answered that they solely prioritize looks, revealing that over 90% of women prioritize a man's inner qualities.
There was a clear trend showing that many women place importance on compatibility in personality and values when considering romance or a long-term relationship.
[Breakdown (Number of people)]
- Inner qualities: 54
- Prioritize both equally: 40
- Looks: 6
2. The Top Physical Trait of a Popular Man is "Cleanliness"
When we asked 100 adult women about the "physical traits of men who seem popular," "Has a sense of cleanliness" was the most common answer with 88 people.
This was followed by answers such as "A refreshing smile" and "Well-proportioned face," indicating a trend where a good first impression and a refreshing appearance are valued in terms of looks.
From these results, it is evident that for a popular man's appearance, "cleanliness" and an "atmosphere that gives a good impression" are considered more important than the facial features themselves.
[Main Answers (Number of people)]
- Has a sense of cleanliness: 88
- Refreshing smile: 66
- Well-proportioned face: 61
- Has a good fashion sense: 34
- Has a suitable hairstyle: 33
- Has good posture: 31
- Is tall: 31
- Has a muscular, toned body: 30
3. The Top Atmosphere of a Popular Man is "Giving a Feeling of Composure"
When we asked 100 adult women about the "atmosphere of men who seem popular," "Gives a feeling of composure" was the most common answer with 63 people.
This was followed by answers such as "Has gentleness" and "Has a positive aura," showing that mental composure and calmness give a favorable impression to women.
Regarding the atmosphere of a popular man, it was observed that elements like "a sense of security" and "gentleness" are prioritized over bold self-confidence.
[Main Answers (Number of people)]
- Gives a feeling of composure: 63
- Has gentleness: 58
- Has a positive aura: 45
- Exudes sex appeal: 35
- Is brimming with confidence: 29
- Seems mature: 27
- Has a strong presence: 19
- Gives a mysterious vibe: 10
4. Behaviors that Make Women's Hearts Flutter, Seen from Free-Text Responses
We asked 100 adult women, "What kind of male behavior makes your heart flutter?" and collected free-text responses.
As a result, male behaviors that women easily find attractive were mainly divided into the following three trends:
- Casual consideration
- Actions that notice minor changes
- Actions that feel manly
Here, we introduce these trends based on the actual responses received.