Ibec Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture), which operates 'Happy Mail' (https://happymail.co.jp/), a dating and romance matching app/service with a cumulative membership of 35 million (※1), conducted a survey on 'dog-type men' targeting 100 adult women and 100 men who identify themselves as dog-type men.

※1: As of June 2024

In this survey, we conducted multiple-choice questionnaires and compiled the results on the following topics:

● Do you know the meaning of the term 'dog-type man'? ● Do you like dog-type men? ● Characteristics that men who identify as dog-type men think they possess ● Types of women that dog-type men prefer

In this release, we will publish the survey results, focusing on the trends in the selection results for each question.

Detailed data and charts of the survey results are available on the following page as citation material for reporting and article production.

▼Special page for survey results https://happymail.co.jp/happylife/questionnaire/inukei-danshi/

1. 85.00% of women know the term 'dog-type man'

When 100 adult women were asked, 'Do you know the meaning of the term 'dog-type man'?', 85 people (85.00%) answered 'Yes' and 15 people (15.00%) answered 'No'.

This indicates that many women understand the meaning of the term, and 'dog-type man' is widely recognized as a term describing a type of man.

[Breakdown (number of people)] ● Yes: 85 people ● No: 15 people

2. 83.00% of women answered 'like' for dog-type men

Next, when 100 adult women were asked, 'Do you like dog-type men?', 83 people (83.00%) answered 'Yes' and 17 people (17.00%) answered 'No'.

More than 80% of women have a positive view, indicating that dog-type men are a popular type as a romantic partner.

[Breakdown (number of people)] ● Yes: 83 people ● No: 17 people

3. Most common characteristic of dog-type men: 'friendly personality'

When 100 men who identify as dog-type men were asked about 'characteristics they think apply to themselves', 'friendly personality' was the most common answer.

This was followed by answers such as 'likes to be relied upon' and 'generally cheerful and energetic'.

From these results, it can be seen that dog-type men are perceived as individuals with characteristics such as 'approachability', 'honesty', and 'positivity'.

[Main answers (number of people)] ● Friendly personality: 65 people ● Likes to be relied upon: 45 people ● Generally cheerful and energetic: 40 people ● Strong protective instinct: 31 people ● Expresses affection straightforwardly: 28 people ● Responsible: 25 people ● Spoils those they open their heart to: 25 people ● Emotions show easily on their face: 22 people ● Outdoorsy: 10 people ● Loyal and doesn't cheat: 7 people

4. Most preferred type of woman by dog-type men: 'kind personality'

When 100 men who identify as dog-type men were asked, 'What kind of women do you like?', 'kind personality' was the most common answer.

This was followed by answers such as 'understanding' and 'good at praising'.

Since dog-type men tend to express their emotions honestly, they showed a tendency to be attracted to women who are kind and understanding and can accept their emotions.

[Main answers (number of people)] ● Kind personality: 66 people ● Understanding: 51 people ● Good at praising: 40 people ● Expressive: 36 people ● Independent: 23 people ● Sociable: 20 people ● Can support men: 11 people

5. Women's words and actions that move dog-type men, as seen from free responses

100 men who identify as dog-type men were asked, 'Please tell us about women's words and actions that made your heart flutter', and free responses were collected.

As a result, the words and actions of women that tend to move dog-type men were broadly categorized into three: 'praising', 'clearly conveying affection', and 'subtly showing consideration'.

Here, we introduce these trends based on the actual responses received.

5-1. Tendency to be moved by straightforward praise

First, there were voices indicating that being specifically praised for their appearance, personality, or actions left a strong impression.

[Excerpts from free responses]

My heart fluttered when a woman praised me, saying, 'You're honest and cute.' My heart skipped a beat when a woman said, 'You look cool when you play sports.' I was happy when I was told, 'You can do anything, XX-kun. You're reliable.'

From these responses, it can be inferred that dog-type men tend to appreciate frank praise that genuinely acknowledges them.

In particular, specific evaluations such as 'honest' and 'reliable' tended to leave a stronger impression than abstract compliments.

5-2. Tendency to favor clear expressions of affection and physical closeness

There were also voices saying that straightforward expressions of affection from women and natural physical closeness moved their hearts.

[Excerpts from free responses]

My heart fluttered when a woman directly told me, 'I feel safe when I'm with you.' My heart fluttered when a woman linked her arm with mine. My heart fluttered when a woman said, 'I feel healed and can be myself when I'm with you.'

From these results, it can be seen that dog-type men are attracted to honest words and actions that convey feelings, rather than indirect tactics.

Because they themselves tend to express affection clearly, they seem to prefer communication where the other person's affection is also clearly felt.

5-3. Actions showing kindness and consideration tend to leave a strong impression

Furthermore, there were responses indicating that women's consideration and thoughtfulness moved their hearts.

[Excerpts from free responses]

My heart fluttered when I was told 'Come here' and hugged when I was feeling down. My heart fluttered when I saw her kindly speaking to and caring for those around her. When I lent her my jacket on a cold day, she said, 'Thank you. But why don't we share it?', and I was happy.

From these responses, it can be seen that dog-type men have a good impression not only of kindness directed solely at them but also of consideration for others and natural thoughtfulness.

It seems that kindness and understanding felt in everyday life, rather than specially staged words and actions, are the elements that move their hearts.

Summary of survey results

This survey revealed the following points:

85.00% of women know the meaning of the term 'dog-type man'. ● 83.00% of women answered that they like dog-type men. ● The top characteristics of dog-type men are 'friendly personality', 'likes to be relied upon', and 'generally cheerful and energetic'. ● The preferred female image for dog-type men mainly includes 'kind personality', 'understanding', and 'good at praising'. ● In free responses, dog-type men tend to be moved by words and actions such as 'being praised', 'having affection conveyed straightforwardly', and 'being treated with kindness and consideration'.

Detailed data and charts of these survey results are available on the special page below. They can also be used as citation material for reporting and article production.

▼Special page for survey results https://happymail.co.jp/happylife/questionnaire/inukei-danshi/

[Survey Outline] Survey method: Internet questionnaire Target audience: 100 adult women, 100 men who identify as dog-type men Survey sample size: 100 women, 100 men (total 200 people) Date of implementation: February 19, 2026 Survey implementer: Happy Mail (https://happymail.co.jp/) Survey company: Ibec Co., Ltd. Related page: https://happymail.co.jp/happylife/questionnaire/inukei-danshi/

What is Happy Mail?

Happy Mail is a dating and romance matching app/matching site that provides opportunities for encounters.

Based on over 25 years of operational experience, we provide services adapted to changes in the times, including PC, smartphones, and apps.

In 2018, we were consulted about creating a romance film based on the theme of encounters through male-female matching, and we participated in film production for the first time in the matching industry.

In 2019, we appointed Ms. Kayo Noro as a brand ambassador and produced the web drama 'Happy Mail ~Love Story~' based on the experiences of actual Happy Mail users, to spread awareness of 'love and marriage' through real encounters using apps and the internet.

In 2024, the cumulative number of members exceeded 35 million. (As of June 2024)

[Brand Ambassador Appointment History] 2019: Kayo Noro 2020: Kayo Noro 2021: Kayo Noro 2022: Honoka 2023: Honoka 2024: Yukipoyo

Official website: https://happymail.co.jp General page: https://happymail.jp Supported devices: Smartphones, PCs Supported languages: Japanese Service area: Japan Service start date: August 2000 Price: Free download Development/Operation: Ibec Co., Ltd. App Store: https://itunes.apple.com/jp/app//id521055533?mt=8 Google Play: https://play.google.com/store/apps/details?id=jp.co.i_bec.suteki_happy&hl=ja

Happy Mail supports all men and women who meet through matching apps! Happy Mail sponsored YouTube channel 'Koilabo': https://www.youtube.com/@koilabo.happymail Happy Mail Official YouTube: https://www.youtube.com/channel/UCjKoGOmdSsroocH3cSiQt1Q

Love and marriage trend information site Happy Life: https://happymail.co.jp/happylife/

FACT BOX

  • Source: PR TIMES
  • Category: 市場Survey