Hanshin Contents Link Corporation (Headquarters: Fukushima-ku, Osaka; President: Susumu Shimizu), which operates the inbound-focused Sumo entertainment show restaurant "THE SUMO LIVE RESTAURANT HIRAKUZA GINZA TOKYO," will host its summer event "Ginza de Dosukoi! Cool Down! 2026" from Tuesday, July 7 to Tuesday, August 18.

The event features a variety of seasonal experiences, including a Tanabata (Star Festival) activity, limited-edition summer Sake cocktails, and a drink stamp rally. In addition, guests holding performance tickets who participate in the post-show commemorative photo session will receive an original Sumo Uchiwa fan (available in limited quantities).

Under the concept "Experience the Coolest Yet Hottest Japanese Culture in Ginza!," the event offers a comfortable way to enjoy Japan's increasingly intense summer while delivering an exciting and powerful experience through the thrill of Sumo. Further details are provided on the following pages.

Event Details

1. "Make a Wish!": Tanabata Tanzaku Experience (Open to all guests)

Experience Japan's traditional Tanabata festival by writing wishes on Tanzaku paper strips and hanging them on bamboo. This hands-on activity offers an intuitive way to enjoy a seasonal Japanese tradition. A bamboo display will be set up in the facility's elevator hall, and all visitors are welcome to participate.

2. "Refresh Your Senses!": Limited-Time Summer Drink Menu (Open to all guests)

A selection of visually refreshing, limited-time summer drinks will be available. Guests can order these beverages at the adjacent sake bar "Nada's Sake THE Bar," as well as during sumo show performances. Cool on the palate yet stirring to the spirit, enjoy a unique contrast found only here.

3. "Collect & Enjoy!": Interactive Drink Stamp Rally (Open to all guests)

Join our fun and engaging drink stamp rally. Each group will receive one stamp card upon arrival. One stamp is awarded per drink ordered, and guests who collect three stamps will receive an exclusive souvenir. Multiple types of souvenirs are available, allowing guests to participate as many times as they like. Guests visiting only the Sake bar are also welcome to join.

- How to participate:

Receive a stamp card from staff upon arrival and order a drink.

A stamp will be given each time a drink is served.

4. Original Sumo Uchiwa Fan Giveaway (For show ticket holders)

Guests holding performance tickets who participate in the post-show commemorative photo session will receive an original Sumo-themed Uchiwa fan. Quantities are limited, so early participation is recommended.

Background: Intensifying Summer Heat in Japan

In recent years, Japan's summers have grown increasingly severe due to rising temperatures and humidity. According to 2025 data from the Japan Meteorological Agency, Tokyo recorded average monthly high temperatures of 32-34°C in July and August, with approximately 90 days per year exceeding 30°C. As a result, new approaches to summer tourism are becoming essential.

In response, our facility leverages its indoor Sumo-and-dining experience as a "cool refuge," providing a safe and comfortable environment while delivering a uniquely "hot yet cool" Japanese cultural experience.

The Calendar Concept: From Modern to Traditional Tanabata

The event runs from July 7 (modern Tanabata) to August 18, the day before the traditional lunar-calendar Tanabata (August 19, 2026, as designated by the National Astronomical Observatory of Japan). By spanning this period-from the modern seasonal marker to its historical counterpart-the event offers a continuous summer experience. Reflecting the Edo period's use of the lunar calendar, it expands the facility's concept "Edo Spirit - Sumo & Culture Experience -," to encompass not only Sumo, cuisine, and Sake, but also Japan's cultural perception of time.

About THE SUMO LIVE RESTAURANT HIRAKUZA GINZA TOKYO

Opened in Ginza in January 2026, this Sumo entertainment show restaurant caters to international tourists under the concept "EDO Spirit - Sumo & Culture Experience." It brings Sumo, authentic Japanese cuisine, and Sake together under one roof. The 2-hour experience is fully hosted in English and pairs fine dining with high-energy Sumo performances. Utilizing state-of-the-art sound, lighting, and visuals, the show ensures that even first-time visitors can easily engage with Japanese culture.

Facility Overview

- Facility Name: THE SUMO LIVE RESTAURANT HIRAKUZA GINZA TOKYO

- Location: B1F, Prime Ginza Yanagidori Bldg., 1-9-13 Ginza, Chuo-ku, Tokyo 104-0061

- Performance Times: 5:00 PM - 7:00 PM (Note: A second performance may be available from 8:30 PM - 10:30 PM on select dates)

- Ticket Prices:

VIP Ringside Seats (Adult/Child): ¥27,000

Premium Seats (Adult): ¥21,000 (Child): ¥12,000

Standard Seats (Adult): ¥17,000 (Child): ¥9,500

*Prices include tax.

*Ticket prices include a Kaiseki meal and Sumo show viewing.

*Child tickets are for ages 3 to 12.

*The 5:00 PM performance does not include drinks; the 8:30 PM performance includes one drink.

*A separate service charge of ¥700 per ticket applies.

- Other: Adjacent Sake bar "Nada's Sake THE Bar" and souvenir shop.

- Official Website: https://hirakuza.net/tokyo/

<Company Overview>

Company Name: Hanshin Contents Link Corporation

Headquarters: Hanshin Noda Center Bldg. 10F, 1-1-31 Ebie, Fukushima-ku, Osaka

Capital: ¥230,000,000 (100% subsidiary of Hanshin Electric Railway Co., Ltd. Part of the Hankyu Hanshin Toho Group)

Business Activities: Content business, music business, advertising media business, signage production business

We will leverage the know-how gained from operating entertainment show businesses such as Billboard Live and Hanshin Koshien Stadium events for this project.

FACT BOX

  • Source: PR TIMES
  • Category: Event