Kansai-Based YouTube Anime 'HELLO OSAKA' Becomes Official Sponsor of Kids' Robotics Programming School 'ProgLab'

Hankyu Hanshin Holdings Co., Ltd. (Headquarters: Kita-ku, Osaka; President & CEO: Yasuo Shima) has announced that its original IP and Kansai-based YouTube anime series 'HELLO OSAKA' will become the official sponsor of 'ProgLab', a children's robotics programming school operated by its group company, Mimamorume Co., Ltd. (Headquarters: Fukushima-ku, Osaka; President & CEO: Keisuke Fujii).

This sponsorship is driven by the shared vision of nurturing future generations by deepening children's interest in robotics programming and digital technologies, and fostering their ability to think independently and take on challenges. Initiatives include sponsoring the 'ProgLab Cup'—a robotics programming competition where children showcase their learning—as well as joint booth exhibitions at events and exploring the integration of 'HELLO OSAKA' characters into 'ProgLab' educational materials throughout the year.

'HELLO OSAKA' is currently active in its 'Hello Osaka Kansai Support Team!' campaign, collaborating with companies, local governments, organizations, and individuals based in the Kansai region. The anime's popular 'Tora-ho!' cheer posts on its official X (formerly Twitter) account after Hanshin Tigers games have gained strong fan engagement.

Through this sponsorship, 'HELLO OSAKA' and 'ProgLab' will work together to create enjoyable learning opportunities for children and support the development of future digital talent.

[Sponsorship Details]

(1) Sponsorship of ProgLab Cup

'HELLO OSAKA' will serve as a special sponsor for the 'ProgLab Cup', a robotics programming competition where children present their daily learning outcomes. The Osaka preliminary rounds will be held from July 18 to 20, followed by the national finals on September 22.

(2) Annual Sponsorship Activities

In addition to supporting the national finals, the following year-round initiatives are planned:

1. Joint Booth Exhibitions at Events

A collaborative booth featuring both 'HELLO OSAKA' and 'ProgLab' will be set up at events where 'HELLO OSAKA' participates.

2. Integration of Characters into Educational Materials

Plans are underway to incorporate 'HELLO OSAKA' characters into 'ProgLab' teaching materials to make learning more engaging and relatable for children.

[About HELLO OSAKA]

'HELLO OSAKA' is an original short anime series set in the futuristic city of 'Osaka' in the year 20XX. It began streaming on YouTube in February 2023 and has gained popularity for its surreal, Osaka-flavored humor delivered by magical girl characters such as 'Ara, Ume, and Mika'. By July 2026, the channel had surpassed 600,000 subscribers.

Currently, as part of the 'Hello Osaka Kansai Support Team!' initiative, the project collaborates with Kansai-based entities and participates in regional events.

For more information on the 'Tora-ho!' cheer campaign, please refer to the PR TIMES article:

https://prtimes.jp/main/html/rd/p/000002504.000005179.html

[Related Links]

Official Website: https://hello-osaka.jp/

Official YouTube: https://www.youtube.com/@hello_osaka_jp

Official X: https://x.com/hello_osaka_jp

[About ProgLab]

'ProgLab' is a children's robotics programming school jointly operated by Mimamorume and Yomiuri Telecasting Corporation. It currently operates approximately 80 classrooms nationwide and has provided educational programs to over 20,000 children cumulatively.

Guided by the educational philosophy, 'We cultivate the power for children—the future of society—to realize their dreams through robotics programming education,' ProgLab aims to develop the following three core competencies:

1. Joy and Motivation for Learning

By acquiring knowledge and logical thinking skills and applying them in practice, children experience the joy of learning, develop proactive learning attitudes, and enhance problem-solving abilities.

2. Broadened Horizons and Deep Curiosity

Cultivating curiosity about everyday phenomena and the drive to deeply explore topics of interest.

3. Perseverance Through Self-Initiative

Encouraging children to overcome fear of failure, persist through trial and error, and develop autonomy and resilience to see tasks through to completion.

[Related Links]

Official Website: https://www.proglab.education/

Official YouTube: https://www.youtube.com/@ProgLab

Official X: https://x.com/ProgLab_edu

Official Instagram: https://www.instagram.com/proglab.education/

Hankyu Hanshin Holdings Co., Ltd.: https://www.hankyu-hanshin.co.jp/

Press Release: https://www.hankyu-hanshin.co.jp/release/2026/07/3ffbd402cbc56fed9151d9f442f881b445362bd3.pdf

Issuer: Hankyu Hanshin Holdings

Address: 1-16-1 Shibata, Kita-ku, Osaka City