'GO!GO!50 Hands Activity Month' - Hands Fest 2026 to be Held at All Stores Starting April 29

Hands Inc. (Headquarters: Shinjuku-ku, Tokyo) will hold 'Hands Fest 2026' from April 29 (Wed, Holiday) to May 31 (Sun) to commemorate its 50th anniversary. The theme is 'GO!GO!50 Hands Activity Month.' During this year's long Golden Week, which can last up to 12 days, we aim to respond to customers wanting to 'start something new' or 'improve themselves' by providing exciting experiences unique to Hands centered on the popular keyword 'Activity' (O-katsu).

GO!GO!50 Hands Activity Month

[Tactile Activity] Squeeze Project Introducing 'healing goods' squeeze toys. Period: Apr 11 – Jun 7. Stores: Sapporo, Sendai, Shinjuku, Shibuya, Tokyo, Ginza, Yokohama, Shinsaibashi, Kyoto, Hakata, etc.

[Food Education Activity] Remipan POPUP Featuring the 10th-anniversary limited green color and the full Remipan lineup. Free special gift wrapping for those who request it. Period: Apr 29 – May 31. Stores: Sapporo, Shinjuku, Hakata, and Net Store.

[Plushie Activity] Nici POPUP Original novelty gifts for Nici product purchasers. Period: Apr 29 – May 31. Stores: Shinjuku, Shibuya, Tokyo, Ginza, Yokohama, Kyoto, Hakata, etc., and Net Store.

[Fan Support Activity] ASOBU Bottle POPUP A Canadian bottle brand inspired by Japanese culture. Period: Apr 29 – May 31. Stores: Shinjuku, Shibuya, Ginza, Tokyo, Shinsaibashi, Kyoto, Hakata, Okinawa stores, and Net Store.

[Conditioning Activity] BARTH POPUP Promoting night routines for summer bathing with BARTH features. Period: May 1 – May 31. Stores: Hands, Hands be (excluding some locations), and Net Store.

[Skin Activity] Anua POPUP Featuring Vitamin C, Azelaic Acid, and PDRN series for pore, UV, and skin barrier care. Free gift with purchases over 3,000 yen. Period: Apr 25 – May 15. Stores: Sapporo, Sendai, Shinjuku, Ginza, Yokohama, Chiba, Omiya, Shinsaibashi, Hakata, etc.

[Cherishing Activity] Stanley POPUP First in Japan! On-the-spot name engraving for Stanley bottles purchased on the day. Period: Apr 24 – May 7. Store: Shinjuku Store (3F Special Venue). Engraving Fee: 660 yen.

Riddle Solving: 'A Challenge from Hands' Hands celebrates its 50th anniversary in August 2026. In collaboration with Takarush Corp., we will hold a riddle event nationwide. Period: 1st phase Apr 25 – May 10; 2nd phase May 11 – May 31. Stores: All Hands, Hands be, and Plugs Market. Condition: Hands Club App membership required.

In-store Event Beauty creator Arichan will visit the Shibuya Scramble Square store on April 28 (14:00-16:00) to commemorate the launch of her brand Pmel's new product and the 50th anniversary.