JA Group "Bucket Rice" x Asakusa Hanayashiki Collaboration "Let's Get a Bucket Rice Cultivation Kit at Asakusa Hanayashiki!"
Asakusa Hanayashiki, Japan's oldest amusement park, is collaborating with the JA Group to distribute "Bucket Rice Cultivation Kits" to children. This initiative aims to educate the next generation about agriculture and the importance of food through a hands-on rice farming experience. The event, held on April 24th and 25th, 2026, will also feature the "Emi-chan" mascot to welcome visitors.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 21:00
- 🔍 Collected: April 9, 2026 at 12:30
- 🤖 AI Analyzed: April 18, 2026 at 09:51 (213h 20m after Collected)
Asakusa Hanayashiki, Japan's oldest amusement park operated by Hanayashiki Co., Ltd. (Taito-ku, Tokyo; Representative Director and President Toyofumi Nishikawa), will hold a collaborative campaign with the Central Union of Agricultural Co-operatives (JA Group; Representative Director and Chairman Yoshito Jinno, https://life.ja-group.jp/) using the "Bucket Rice Cultivation Kit".
The distribution of the "Bucket Rice Cultivation Kit" in this collaborative campaign is an initiative that the JA Group has been conducting since 1989, with the desire for children, who will lead the next generation, to feel closer to agriculture by experiencing rice cultivation. On April 24th (Friday) and 25th (Saturday), for two days, the "Bucket Rice Cultivation Kit" will be distributed free of charge to the first 1,000 visitors (limited to children of elementary school age and younger) each day at the entrance of Asakusa Hanayashiki (Asakusa Gate). In addition, "Emi-chan," the mascot character of the "Minna no Yoi Shoku Project" (Everyone's Good Food Project), will welcome everyone.
Through this campaign, we aim to provide an opportunity to learn about the joy of food and the importance of agriculture while enjoying the amusement park. We sincerely look forward to your visit.
JA Group "Bucket Rice" x Asakusa Hanayashiki Collaboration "Let's Get a Bucket Rice Cultivation Kit at Asakusa Hanayashiki!" Overview
[Event Period] April 24th (Friday) and 25th (Saturday), 2026
[Special Page URL] https://www.hanayashiki.net/events/event/baketsuine2026/
*The content published is subject to change or cancellation without prior notice. Please be aware of this beforehand. *The event may be canceled due to inclement weather.
◆ Distribution of Bucket Rice Cultivation Kit
Feel at ease even if it's your first bucket rice cultivation experience! Experience the growth of rice and the joy of harvesting!
・Distribution Location… In front of the Merry-Go-Round
・Distribution Time… 10:00 - 15:30 *Ends when supplies run out
・Number of Kits… 1,000 kits each day
・Target Audience… Children of elementary school age and younger
・Fee… Free *Amusement park admission fee is separate
・Contents of the Bucket Rice Cultivation Kit…
① Rice seeds and fertilizer set, ② Bucket rice cultivation manual, ③ Name sticker
*Soil and buckets are not included. *The distributed items also include bucket rice flyers.
JA Group's "Bucket Rice Cultivation"
Its characteristic is that anyone can easily experience rice cultivation from sowing to harvesting. Through this collaboration, the JA Group hopes that children who have not had the opportunity to interact with agriculture and rice cultivation before will enjoy working on bucket rice cultivation, and furthermore, that they will eat at least one more bowl of rice than before. The website also features reference materials for bucket rice cultivation, so please take a look.
▼Reference JA Group Bucket Rice Homepage
https://life.ja-group.jp/education/bucket
◆ Greeting by Mascot Character "Emi-chan"
"Emi-chan," the PR character of the "Minna no Yoi Shoku Project," will come to play! Please enjoy commemorative photos.
・Location… In front of the Merry-Go-Round
・Time… Each day ①10:00～, ②11:00～, ③13:00～, ④14:00～
*Times are approximate. They may change.
*Emi-chan
The PR character of the "Minna no Yoi Shoku Project."
Always cheerful, energetic, and loves to eat. She supports everyone's good food.
*"Minna no Yoi Shoku Project" is a movement promoted by the JA Group to convey the importance of food that supports mind and body, the richness of domestic and local produce, and the value of agriculture that produces it, and to encourage people to become fans of domestic/local produce and Japanese agriculture.
The distribution of the "Bucket Rice Cultivation Kit" in this collaborative campaign is an initiative that the JA Group has been conducting since 1989, with the desire for children, who will lead the next generation, to feel closer to agriculture by experiencing rice cultivation. On April 24th (Friday) and 25th (Saturday), for two days, the "Bucket Rice Cultivation Kit" will be distributed free of charge to the first 1,000 visitors (limited to children of elementary school age and younger) each day at the entrance of Asakusa Hanayashiki (Asakusa Gate). In addition, "Emi-chan," the mascot character of the "Minna no Yoi Shoku Project" (Everyone's Good Food Project), will welcome everyone.
Through this campaign, we aim to provide an opportunity to learn about the joy of food and the importance of agriculture while enjoying the amusement park. We sincerely look forward to your visit.
JA Group "Bucket Rice" x Asakusa Hanayashiki Collaboration "Let's Get a Bucket Rice Cultivation Kit at Asakusa Hanayashiki!" Overview
[Event Period] April 24th (Friday) and 25th (Saturday), 2026
[Special Page URL] https://www.hanayashiki.net/events/event/baketsuine2026/
*The content published is subject to change or cancellation without prior notice. Please be aware of this beforehand. *The event may be canceled due to inclement weather.
◆ Distribution of Bucket Rice Cultivation Kit
Feel at ease even if it's your first bucket rice cultivation experience! Experience the growth of rice and the joy of harvesting!
・Distribution Location… In front of the Merry-Go-Round
・Distribution Time… 10:00 - 15:30 *Ends when supplies run out
・Number of Kits… 1,000 kits each day
・Target Audience… Children of elementary school age and younger
・Fee… Free *Amusement park admission fee is separate
・Contents of the Bucket Rice Cultivation Kit…
① Rice seeds and fertilizer set, ② Bucket rice cultivation manual, ③ Name sticker
*Soil and buckets are not included. *The distributed items also include bucket rice flyers.
JA Group's "Bucket Rice Cultivation"
Its characteristic is that anyone can easily experience rice cultivation from sowing to harvesting. Through this collaboration, the JA Group hopes that children who have not had the opportunity to interact with agriculture and rice cultivation before will enjoy working on bucket rice cultivation, and furthermore, that they will eat at least one more bowl of rice than before. The website also features reference materials for bucket rice cultivation, so please take a look.
▼Reference JA Group Bucket Rice Homepage
https://life.ja-group.jp/education/bucket
◆ Greeting by Mascot Character "Emi-chan"
"Emi-chan," the PR character of the "Minna no Yoi Shoku Project," will come to play! Please enjoy commemorative photos.
・Location… In front of the Merry-Go-Round
・Time… Each day ①10:00～, ②11:00～, ③13:00～, ④14:00～
*Times are approximate. They may change.
*Emi-chan
The PR character of the "Minna no Yoi Shoku Project."
Always cheerful, energetic, and loves to eat. She supports everyone's good food.
*"Minna no Yoi Shoku Project" is a movement promoted by the JA Group to convey the importance of food that supports mind and body, the richness of domestic and local produce, and the value of agriculture that produces it, and to encourage people to become fans of domestic/local produce and Japanese agriculture.