[Japan-Korea Joint Development Cosmetics ByUR] UV Protector Protecting Skin from Three Types of Light, Pollen, Dust, and Oxidized Sebum Debuts! Nationwide Release on April 30 (Thursday)

Hamee Co., Ltd. (Location: Odawara City, Kanagawa Prefecture, President: Ikuta Mizushima, TSE Standard Code: 3134), a cosmetic brand "ByUR" that it develops, will launch the "ByUR Serum Fit Face to Body UV Protector" from April 30, 2026 (Thursday).

■UV Protector Debuts in ByUR's Highly Popular Base Makeup Series

The common sense of this era. 365 days of "preparatory UV care".

Not just in summer, but year-round, we live exposed to harsh sunlight every day. UV rays, near-infrared rays*¹, blue light*¹... Various data clearly show that such light*² damages the skin and pores. Because makeup easily breaks down due to sebum, sweat, and friction, in this era, UV base makeup alone is no longer enough to protect the skin.

Therefore, ByUR newly proposes "preparatory UV care" to be used daily between skincare and makeup. By creating an invisible film that repels light*², pollen, dust, and oxidized sebum, and all environmental stressors*³, it acts as a safeguard for future skin.

■ByUR Serum Fit Face to Body UV Protector 01 Clear

A "preparatory UV care" to be used between skincare and makeup. A UV protector that defends against three types of light*², pollen, dust, and oxidized sebum.

A refreshing UV protector used between skincare and makeup. It spreads lightly and fits snugly, enhancing the adherence of the base makeup applied afterward. It does not stain clothes and acts like an invisible film to protect the skin from environmental stressors*³. We pursued a texture that can be comfortably used generously and become a habit. It protects the skin from UV rays, near-infrared rays*¹, and blue light*¹, as well as from pollen, dust, and PM2.5. With 83% skincare ingredients*⁴, it also protects the skin from oxidized sebum that can be a concern during the day. At the end of the day, it can be washed off with soap or facial cleanser. Makeup...