Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents Hamasato Co., Ltd.'s dream.

Hamasato Co., Ltd. (Headquarters: Wakayama Prefecture, Representative: Minamura) has launched "a cup of support project," a new initiative to support domestic coffee producers.

Coffee cherries grown in Wakayama

Background

While coffee is an indispensable part of daily life for Japanese people, "domestic coffee" produced in Japan is extremely rare, with its distribution volume said to be less than 1% of the global total.

Amidst this, there are farmers in Wakayama, a region with a warm climate, an environment suitable for fruit cultivation, and a deeply rooted fermentation culture, who are challenging themselves to grow domestic coffee.

However, coffee is a crop that requires several years from seedling planting to harvesting and sales. Furthermore, domestic production methods have not yet been established, posing a high hurdle to building a stable production system.

Ripe coffee cherries with high sugar content

Project Overview

"A cup of support project" is a system where consumers support the period until coffee can be harvested and sold, with a "daily cup's worth" of assistance. Supporters can contribute to coffee cultivation and farm maintenance through a monthly donation of 500 yen (approximately the cost of one cup of coffee).

Supporters are not just benefactors; they can also "as one of the coffee farm owners" watch over the growth process together.

Wakayama coffee farmer, mido farm

Benefits for Supporters

We offer various benefits to supporters, allowing them to feel the progress and results of cultivation.

・Monthly delivery of cultivation reports ・Provision of ornamental coffee seedlings ・Harvested coffee cherries ・Test-roasted coffee beans ・Farm tour, etc.

By being involved from the production process, you can experience new values and ways to enjoy coffee.

Coffee seedlings and coffee cherries

Future Outlook

Through this project, we aim to expand the possibilities of domestic coffee as a new agricultural field and create a sustainable form of agriculture rooted in the region.

Green coffee beans from domestic production

About Hamasato Co., Ltd.

Hamasato Co., Ltd., based in Wakayama Prefecture, plans, sells, and produces regional agricultural products to maximize their value. Through creating new mechanisms that connect producers and consumers, we are committed to improving the sustainability of primary industries and revitalizing the regional economy.

Contact Information for this Matter

Hamasato Co., Ltd. Contact: Minamura Email: minamimura@hamasato.com TEL: 090-9041-9683 URL: https://www.hamasato.com/

Project details here: https://5star-marche.jp/products/a-cup-of-support-project

FACT BOX

  • Source: PR TIMES
  • Category: News