Creating Memorable Stays Through Food.” Hamano Hotels, Operating Three Hot Spring Hotels, Aims to Create New Accommodation Value.
Hamano Hotels announces its vision to create new accommodation experiences centered around 'food' at its hot spring hotels.
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- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 6, 2026 at 16:04 (135h 3m after Collected)
We are participating in April Dream, an initiative to share dreams on April 1st. This press release is a dream of "Hamano Hotels.".
■Thoughts and Background Behind Our Dream
From "staying" at a hot spring inn to "savoring" it.
The value of accommodation in hot spring areas is undergoing a significant transformation. Hamano Hotels Co., Ltd. (Headquarters: Sapporo) is working to create new accommodation experiences at its three hot spring hotels in Hokkaido, where guests can savor the charm of the region with all five senses, with the warmth of the hot springs, comfortable lodging, and especially "food and cuisine" taking center stage.
Until now, the value of hot spring inns has primarily focused on "space" such as the hot springs and scenery (tourist attractions). In an era where personal travel experiences are highly valued, we believe that by establishing "food" as a strong core, we can enhance the overall satisfaction of the trip.
Cuisine is not merely a meal; it reflects the culture, climate, and seasonal changes of the land. That is precisely why we are committed to offering cuisine as an "experience.".
■Our Initiatives So Far
Towards sustainable inns that live in harmony with the region and nature.
We also value deepening our connection with the region through cuisine (over half of the ingredients we serve are locally sourced). By strengthening collaboration with local producers and delivering the stories behind the ingredients to our customers, we aim to enhance the value of the region itself.
Furthermore, we have established rules and policies to reduce food waste and are promoting environmentally conscious initiatives, such as an amenity style where guests can choose only what they need. We will continue to aim for sustainable operations in hot spring areas that coexist with nature.
■The "Chef's Commitment" Residing in Each Facility
At the three hot spring hotels operated by our company, each head chef takes the lead in expressing a unique culinary world.
◆Grand Blissen Hotel Jozankei | Sai - Dynamic main dishes that make the most of local ingredients
◆Okujozankei Onsen Kasho Gyoen | Bi - Italian course meals that delicately express the changing seasons of Okujozankei
◆Asahidake Onsen Hotel Bear Monte | Megumi - Lively mountain-foot buffet that enhances the excitement of your trip
While each has a different style, what they have in common is the desire to "deliver the blessings of the region in the most delicious way."
"Spring to Early Summer Hot Spring Trip" Chosen by Cuisine - Limited-Time Recommended Plans | Period: Until July 17, 2026
*Grand Blissen Hotel Jozankei: [5th Anniversary] 10% OFF Stay in a Hot Spring Room with Valley View
*Okujozankei Onsen Kasho Gyoen: [8th Anniversary] 8% OFF Towards the Season's Bounty and Verdant Forest
*Higashikawa Asahidake Onsen Hotel Bear Monte: [Mountain Opening Commemoration] 15% OFF Stay at the Foot of the Mountain Where Life Breathes
■The Future We Aim For: "Inns That Become Destinations"
We aim to be not just "inns to stay at," but "inns where visiting and spending time is the purpose in itself." Guests visit for the cuisine, refresh their mind and body in the hot springs, and are healed by the time spent in nature.
All of these elements come together to create a memorable stay experience.
Moving forward, we will continue to pioneer new possibilities for hot spring inns through value creation centered around "food.".
Hamano Hotels ◆ Close to Nature.
Grand Blissen Hotel Jozankei | Okujozankei Onsen Kasho Gyoen | Higashikawa Asahidake Onsen Hotel Bear Monte
FAQ
What specific initiatives are included in Hamano Hotels' slogan, "Creating Memorable Stays Through Food"?
It refers to initiatives that enhance the value of hot spring inns by making 'food' the centerpiece, in addition to the traditional focus on hot springs and scenery. We actively utilize local ingredients and provide them along with their background stories, creating new accommodation experiences where guests can savor the region's charm with all five senses through food.
What are the characteristics of the cuisine offered at each hotel?
Grand Blissen Hotel Jozankei offers dynamic main dishes that utilize local ingredients. Okujozankei Onsen Kasho Gyoen features Italian course meals that delicately express the changing seasons. Hotel Bear Monte in Asahidake Onsen provides a lively mountain-foot buffet. Each hotel offers unique culinary experiences tailored to its individuality.
What initiatives are being undertaken towards creating sustainable inns?
We are deepening our collaboration with the region, with over half of our ingredients sourced locally. We are also promoting environmentally conscious operations, such as establishing rules to reduce food waste and offering a selection system for amenities.
What kind of inns are you aiming to create with the concept of "Inns That Become Destinations"?
We aim to create inns where visiting and spending time is the purpose in itself, not just a place to stay. We strive to provide stays that become unforgettable memories for our guests by integrating delicious cuisine, comfortable hot springs, and rich natural experiences.