Halmek Co., Ltd., the publisher of 'Halmek,' Japan's best-selling magazine for senior women, has announced the launch of its original 'Halmek Moisturizing Salt Jelly' on June 5. The product is designed to gently hydrate and support heat countermeasures for those exposed to extreme summer temperatures.

Background of Development: With record-breaking heatwaves becoming common and the introduction of a new 'Extreme Heat Day' category in 2026, the sense of crisis regarding heat has escalated. In 2024, approximately 90% of heatstroke-related deaths were among people aged 60 and over. For seniors, heat protection is shifting from a 'matter of comfort' to a 'life-saving habit.' Halmek's research showed that while hydration awareness is high, the intake of mineral-rich beverages remains low. Since water alone can dilute blood salt levels, this jelly was developed to provide salt, energy, and traditional herbal ingredients simultaneously.

Key Features of 'Halmek Moisturizing Salt Jelly': 1. Precise Salt Supplementation: Contains 0.1g of high-quality salt derived from 100% Muroto deep sea water. 2. Dual Energy & Herbal Support: Formulated with plant-derived glucose and Palatinose® for both quick and sustained energy. It also includes a blend of six traditional herbs such as Mung Bean, Lily, and Honeysuckle to maintain vitality in summer. 3. Convenient Jelly Format: A portable stick type that feels like a snack. It features a refreshing lychee flavor and can be frozen for a sorbet-like texture.

Product Details: - Product Name: Halmek Moisturizing Salt Jelly - Volume: 10g per stick, 30 sticks per box - Price: 3,570 JPY (including tax) - Shelf Life: 1 year and 6 months from manufacture (unopened) - Recommended Intake: 1 to 3 sticks per day

Noe Nakajima, the product developer, commented: 'Based on feedback from customers worried about their physical condition after errands or housework, we designed this to replenish nutrients before stamina is depleted. We hope this becomes a new daily habit to help everyone stay healthy through the long summer.'

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  • Source: PR TIMES
  • Category: New Product