[Correction and Apology] Press Release on Survey Regarding Teeth Whitening and Tooth Sensitivity
Haleon Japan has corrected a press release on teeth whitening and sensitivity. The survey reveals that 70% of whitening users feel discomfort, and 45.3% suffer from sensitivity, often leading to discontinuation of treatment.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 01:00
- 🔍 Collected: April 23, 2026 at 16:31
- 🤖 AI Analyzed: April 23, 2026 at 21:03 (4h 31m after Collected)
Haleon Japan K.K. (President & CEO: Mari Nogami, Headquarters: Minato-ku, Tokyo) has corrected errors in the press release issued on April 8, 2026, titled ' Approximately 70% of those who have experienced teeth whitening feel unpleasant symptoms! One in three people who felt "stinging teeth" symptoms gave up continuing whitening.'
We would like to redeliver the corrected content to the press and sincerely apologize for any inconvenience caused to Assistant Professor Mayumi Maesako of the Department of Operative Dentistry, School of Dentistry, Aichi Gakuin University, and all related parties.
1. Target Press Release
April 8, 2026
" Approximately 70% of those who have experienced teeth whitening feel unpleasant symptoms! One in three people who felt 'stinging teeth' symptoms gave up continuing whitening."
2. Correction Details
Before Correction:
Mayumi Maesako Sensei, Assistant Professor, Department of Operative Dentistry, School of Dentistry, Aichi Gakuin University. Specialization: Conservative Dentistry, Aesthetic Dentistry. Certified Physician: Japanese Society of Conservative Dentistry, Japan Academy of Esthetic Dentistry.
After Correction:
Mayumi Maesako Sensei, Assistant Professor, Department of Operative Dentistry, School of Dentistry, Aichi Gakuin University. Specialization: Conservative Dentistry, Aesthetic Dentistry. Qualifications: Certified Physician of the Japanese Society of Conservative Dentistry, Certified Physician of the Japan Academy of Esthetic Dentistry, Board Certified Specialist of the American Board of Cosmetic Dentistry.
[Corrected Press Release Content]
Approximately 70% of those who have experienced teeth whitening* feel unpleasant symptoms!
One in three people who felt "stinging teeth" symptoms gave up continuing whitening*
Prevention is key: Daily care with specialized products allows for comfortable continuation.
Haleon Japan K.K. conducted a "Fact-finding Survey on Teeth Whitening and Sensitivity" to clarify the actual status of unpleasant symptoms associated with whitening and their countermeasures, against the backdrop of rising awareness of oral health care and attention to teeth whitening as an appearance care that affects first impressions.
*In this release, "whitening" refers to both medical whitening and self-whitening. "Medical whitening" is performed in a dental clinic or at home under the guidance of a dentist or dental hygienist. "Self-whitening" is performed by oneself without such guidance.
The survey was conducted in February 2026 among 6,663 men and women in their 20s to 40s living in the Tokyo metropolitan area. When asked about awareness of tooth appearance, 65.1% of all respondents answered that "tooth whiteness" affects the impression of appearance. Furthermore, about half of the respondents answered that they were concerned about their teeth when meeting someone for the first time, followed by dates and business scenes such as sales and presentations.
Among the 300 experienced whitening users extracted for the detailed study, about 70% experienced some kind of discomfort during or after whitening. Among them, 45.3% experienced sensitivity (stinging), and about one in three of those gave up continuing the treatment. Sensitivity has become a "wall of continuity."
On the other hand, the satisfaction rate of those who took preventive measures to reduce stinging symptoms before the procedure reached 80.3%, which is about four times the 19.7% of the non-prevention group. This suggests that daily preventive care, such as using specialized toothbrushes and toothpastes for sensitive teeth, is important for maintaining ideal whiteness without stress.
[Survey Summary]
- 2 out of 3 people in their 20s-40s believe tooth whiteness is important for impressions.
- About 70% of whitening experienced individuals experienced discomfort; 45.3% specifically experienced sensitivity.
- 1 in 3 people with sensitivity gave up whitening, making it a barrier to ideal results.
- Preventive measures are the key to satisfaction (80.3% satisfaction for the proactive group).