Aiming to be a company where people say, "You can't go wrong with Hakushika" — Tatsuma Honke Brewing's April Dream
Tatsuma Honke Brewing announced its April Dream to become a company globally recognized for its Hakushika sake, ensuring customer satisfaction and joy.
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- 📰 Published: April 1, 2026 at 09:00
Our company endorses April Dream, a project that aims to make April 1st a day for announcing dreams. This press release is the dream of 'Tatsuma Honke Brewing'.
"Sake is not made, but nurtured; that is Hakushika's belief."
## Our Dream: A World Where Dining Tables Overflow with Smiles Saying 'Hakushika is the Right Choice'
Our management philosophy is to 'aim to be a company where customers say, "You can't go wrong if you choose Hakushika."'
This is not merely about the high quality of our sake.
It's about being a presence that continuously provides reassurance, satisfaction, and even surprise, so that customers are convinced:
'Because Hakushika is here, today's dining table becomes more enjoyable.'
'Because I chose Hakushika, time with loved ones becomes more special.'
This is our dream.
## Quality Born from a 'Compassionate Workplace'
We believe that delicious sake and services that bring smiles to customers are born from an environment where we, the employees, open our hearts and respect each other.
By acknowledging differences and interacting with compassion, we will build a vibrant workplace.
Everyone bears the responsibility of providing reassurance and satisfaction, allowing no compromise on quality.
We are confident that this sincere attitude will lead to our customers' trust, making them say, 'You can't go wrong.'
## About Tatsuma Honke Brewing
Founded in Kanbun 2 (1662). Utilizing the rich nature of Nishinomiya City, Hyogo Prefecture, and the blessings of 'Miyamizu' (sacred water), we have delivered richness to our customers' lives through sake, including 'Kuromatsu Hakushika'.
With the mission of 'connecting people and enriching customers' lives,' we will continue to live with Nada and Nishinomiya, and spread our wings to the world.
"Sake is not made, but nurtured; that is Hakushika's belief."
## Our Dream: A World Where Dining Tables Overflow with Smiles Saying 'Hakushika is the Right Choice'
Our management philosophy is to 'aim to be a company where customers say, "You can't go wrong if you choose Hakushika."'
This is not merely about the high quality of our sake.
It's about being a presence that continuously provides reassurance, satisfaction, and even surprise, so that customers are convinced:
'Because Hakushika is here, today's dining table becomes more enjoyable.'
'Because I chose Hakushika, time with loved ones becomes more special.'
This is our dream.
## Quality Born from a 'Compassionate Workplace'
We believe that delicious sake and services that bring smiles to customers are born from an environment where we, the employees, open our hearts and respect each other.
By acknowledging differences and interacting with compassion, we will build a vibrant workplace.
Everyone bears the responsibility of providing reassurance and satisfaction, allowing no compromise on quality.
We are confident that this sincere attitude will lead to our customers' trust, making them say, 'You can't go wrong.'
## About Tatsuma Honke Brewing
Founded in Kanbun 2 (1662). Utilizing the rich nature of Nishinomiya City, Hyogo Prefecture, and the blessings of 'Miyamizu' (sacred water), we have delivered richness to our customers' lives through sake, including 'Kuromatsu Hakushika'.
With the mission of 'connecting people and enriching customers' lives,' we will continue to live with Nada and Nishinomiya, and spread our wings to the world.
FAQ
What is April Dream?
It's a project aiming to make April 1st a day for companies to announce their dreams and future aspirations.
What is the core of Tatsuma Honke Brewing's dream?
To ensure customers worldwide are convinced that "you can't go wrong with Hakushika," continuously providing reassurance, satisfaction, and surprise.
How does corporate culture influence quality?
A vibrant workplace where employees respect and care for each other is believed to produce delicious sake and services that bring smiles to customers.