Four Hakuhodo DY Group Companies to Present AI Research at the 40th Annual Conference of the Japanese Society for Artificial Intelligence (JSAI2026)

Hakuhodo DY Holdings Inc. (Minato-ku, Tokyo; Yasuo Nishiyama, Representative Director & President), Hakuhodo Technologies Inc. (Minato-ku, Tokyo; Yuzo Tanaka, Representative Director & President), Hakuhodo Medical Inc. (Minato-ku, Tokyo; Naoko Koizumi, Representative Director & President), and Growth Data Inc. (Koto-ku, Tokyo; Tomoyuki Kikuchi, Representative Director & President) announced that they will present their research results at the 40th Annual Conference of the Japanese Society for Artificial Intelligence (JSAI2026), to be held in Gunma from June 8 (Monday) to 12 (Friday), 2026. The companies will host two organized sessions and conduct 14 oral presentations. Furthermore, Hakuhodo DY Holdings and Growth Data will co-sponsor the event as core sponsors and set up a sponsor exhibition on-site.

The JSAI Annual Conference is Japan's largest academic event in the field of artificial intelligence and machine learning, gathering researchers from universities and corporations. The 39th conference held last year attracted domestic attention from academic and corporate researchers alike, with a total of 4,939 participants and over 1,100 presentations, solidifying its position as the premier venue for presenting AI research in Japan. This sponsorship aims to support the domestic AI research community.

Hakuhodo DY Holdings has established the Human-Centered AI Institute to drive advanced research and technological development in the AI domain, focusing on R&D to realize "Human-Centered AI" and the "evolution and expansion of human creativity" based on the sei-katsu-sha (living person) perspective. In parallel, the Marketing Technology Center is engaged in various R&D initiatives prioritizing a deeper understanding of sei-katsu-sha and markets to adapt to rapid social changes and technological innovations.

Hakuhodo Technologies leverages its strengths in AI development for the advertising sector, offering unique products and technologies by designing and developing AI engines and building applications from scratch, such as generative AI-powered RAG and AI agents. Beyond advertising, the company also supports proposal activities for DX projects and engages in system development utilizing AI and IoT technologies.

Hakuhodo Medical promotes the use of AI in medical communications, led by staff with specialized knowledge and practical experience in the ethical pharmaceuticals field, covering everything from R&D to solution implementation. Utilizing the medical communication expertise and deep understanding of the medical domain cultivated since its founding, it helps solve challenges faced by healthcare settings and pharmaceutical companies.

Growth Data operates under the theme of "turning data into corporate power," providing data utilization services and products that offer end-to-end support from strategy to execution. It supports corporate growth through the use of data and AI.

Moving forward, Hakuhodo DY Holdings, Hakuhodo Technologies, Hakuhodo Medical, and Growth Data aim to develop innovative AI solutions through a broad range of R&D activities as part of the "HCAI Professionals," a cross-functional group of AI experts within the Hakuhodo DY Group.

■ Organized Sessions

OS-13: Practical Marketing Utilizing AI

The rapid advancement of Artificial Intelligence (AI) technologies has given rise to innovative analytical methods and strategies in the marketing field. In consumer behavior analysis, sophisticated analysis of large-scale data has become possible, expanding the scope of applications to highly accurate demand forecasting using machine learning, personalized product recommendations, incentive design, and even content generation. This organized session aims to provide a forum for practitioners to share case studies and challenges in applying AI to marketing, and for researchers to exchange ideas and discuss ways to popularize cutting-edge research addressing marketing issues. Presentations are invited from practitioners and researchers on a wide range of marketing-related topics, including consumer behavior analysis, demand forecasting, pricing, recommendation systems, incentive design, and content generation.

OS-20: Value Creation and Empowerment through Human-AI Interaction

This session focuses on value creation and empowerment through the interaction between AI and humans, exploring research and practices based on a human-centered approach. It seeks to pursue the potential of co-creating new value with AI, such as augmenting human capabilities and supporting decision-making, while aiming for technology research from the sei-katsu-sha perspective and its application in society. Specifically, topics include:

(1) Enhancing creativity and strengthening problem-solving abilities through collaboration between AI and humans.

(2) AI-supported human creativity.