AdGlobal360 of Hakuhodo Group Acquires Majority Stake in India's Independent Full-Service Digital Agency 'Auburn Digital Solutions'

AdGlobal360 India Private Limited (hereinafter 'AGL'), a group company of Hakuhodo Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Kenshi Nagura), has acquired a majority stake in Auburn Digital Solutions Private Limited (Headquarters: Mumbai, India; CEO: Harsh S Kedia; hereinafter 'Auburn'), an independent full-service digital agency in India.

This strategic partnership marks a significant milestone in Hakuhodo Group’s global digital growth strategy, aiming to further strengthen its ability to deliver technology-powered, data-driven marketing solutions to client companies in India and other rapidly growing markets.

Founded in 2013, Auburn has grown into a leading independent digital marketing company in India, offering integrated, end-to-end solutions including performance marketing, digital media operations, SEO, social media marketing, creative production, and technology solutions.

India is one of the world’s fastest-growing digital economies, driven by rapid technology adoption, evolving consumer behaviors, and substantial investments in digital transformation (DX). Auburn has built strong digital capabilities within this dynamic market, supporting business growth for clients across India, the UAE, and Singapore. By combining Hakuhodo Group’s globally proven 'consumer-centric value design' approach, AGL’s DX expertise, and Auburn’s locally rooted digital capabilities, the partnership will deliver comprehensive, high-level solutions—from data-driven marketing to technology-led business innovation—for clients in these three key markets.

● Comment from Ashish K Tripathi, Managing Director, Auburn Digital Solutions Joining the Hakuhodo Group represents a pivotal milestone in Auburn’s journey. We are confident that Hakuhodo’s global track record, deep understanding of consumers, and commitment to innovation will serve as a solid foundation for our next stage of growth.

● Comment from Harsh S Kedia, CEO, Auburn Digital Solutions As AI adoption and digital automation in marketing operations accelerate, DX will play an increasingly critical role in Auburn Group’s future growth strategy. Through this partnership, we aim to meet the expanding needs of the market.

● Comment from Akihiko Imai, Executive Managing Director, Hakuhodo, and Head of Hakuhodo International Unit In India’s rapidly evolving digital economy, Auburn has established a proven track record and a strong foundation. Their exceptional digital expertise and sharp insights into changing consumer behaviors deeply resonate with Hakuhodo Group’s core philosophy of 'consumer value design.' This strategic partnership will elevate our data-driven marketing to new heights. By integrating advanced technology with deep consumer understanding, we are confident we can deliver new value and drive business growth for our clients in these markets.

Overview of Auburn Digital Solutions 【Company Name】Auburn Digital Solutions Private Limited 【Headquarters】Mumbai, India 【Founded】2013 【Locations】India, UAE, Singapore 【Management Team】Ashish K Tripathi (Managing Director), Harsh S Kedia (Chief Executive Officer),

Kishore Babu Pendyala (Chief Operating Officer) 【Number of Employees】Approx. 300 (as of April 2026) 【Business】Full-service digital marketing agency

(Providing end-to-end digital solutions including performance marketing, digital media operations, SEO, social media marketing, creative production, and technology solutions)