Metaverse Consumer Lab Releases Second Research Report: 'Digital Neighbors Motivating Consumers in the AI Era'
Hakuhodo's 'Consumer Insight Technology Institute' has released the second research report from its Metaverse Consumer Lab. It defines the new emotional support found in digital spaces as 'Digital Neighbors' and proposes how companies should build relationships with consumers in this new context.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 11:25 (25 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:46 (7h 20m after Collected)
The 'Metaverse Consumer Lab,' a research project by Hakuhodo Inc.'s specialized organization, the 'Consumer Insight Technology Institute,' has released its second research report, 'Digital Neighbors Motivating Consumers in the AI Era.' Digital spaces have evolved from mere 'tools' for information transmission into 'living spaces' where people connect on a human level. In this report, we have coined the term 'Digital Neighbors' to describe the new modern emotional support generated by 'loose connections' in digital spaces. We define a new way of connecting that transcends the fatigue of social media and allows individuals to enrich themselves, offering concrete perspectives on what kind of 'neighborly relationships' companies should build with consumers moving forward.
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