[With Gratitude to Our Customers] Renewed App with a New Points Program!

Hachiban Co., Ltd., the operator of '8-ban Ramen,' which has been a staple of Hokuriku dining since its founding in 1967 with its signature 'Vegetable Ramen,' will introduce a new points program to its official app on June 1, 2026. This program was born out of gratitude for the customers who have supported 8-ban Ramen for many years. We want to reward our loyal customers with a program that becomes more beneficial the more they use it. Amid rising prices, consumers are increasingly seeking value in dining out. While many chains introduce point and app schemes primarily for customer acquisition, 8-ban Ramen's program is specifically designed for our frequent, loyal customers. Having supported local tables for 59 years, we believe it is meaningful to express our thanks to those who visit us regularly. Since our founding in 1967, we have always valued customer feedback. Our small 25-seat shop on Route 8 in Kaga City was so popular that it sold 1,300 bowls of 'Vegetable Ramen' daily from the start. We continue to improve based on customer voices, and this points program is a direct result of our desire to give back to those who visit us repeatedly. Currently, over 150,000 members visit us at least once a month (as of May 20, 2026). This program turns our gratitude into a systematic service rather than an ad-hoc one. By implementing a rank-up system, we ensure that our most loyal customers receive greater rewards. We have set a membership goal of 300,000 to deepen our relationship with customers nationwide. Customers will receive 10 points per visit per transaction. We also offer other content to earn points, which can be exchanged for coupons to enjoy 8-ban Ramen at a discount. Ranks are determined monthly based on annual points earned, ranging from Regular to Diamond, with higher ranks receiving better benefits.