Haagen-Dazs Crispy Sandwich 'The Green Tea' featuring TWICE's SANA appears in new TVCM, declaring the arrival of a new Crispy Sandwich classic against a vibrant blue sky! 'It's time for release!' campaign begins today.

Haagen-Dazs Japan K.K. (Headquarters: Meguro-ku, Tokyo; President: Akiyo Sato) will begin year-round nationwide sales of Haagen-Dazs Crispy Sandwich 'The Green Tea' from April 7th (Tuesday). In conjunction with the launch, a new TVCM titled "It's time for release!" featuring SANA from the global girl group "TWICE" will begin airing on the same day.

Additionally, a new WEBCM titled "Crispy, Crunchy, Melty," also starring SANA, which conveys the delicious structure of the Crispy Sandwich, will be distributed on Haagen-Dazs' official YouTube channel and various social media platforms from April 13th (Monday).

Crispy Sandwich 'The Green Tea' New TVCM

Crispy Sandwich 'The Green Tea' is a Crispy Sandwich that combines the bitterness of matcha with the sweetness of white chocolate. Fragrant and slightly bitter matcha ice cream is enveloped in a gently sweet white chocolate coating and sandwiched between crispy, savory matcha wafers.

The new TVCM "It's time for release!" expresses the "exhilaration" of the launch of a new classic Crispy Sandwich made with high-quality matcha.

The story begins on a park bench. In a monochrome world, SANA quietly gazes at the Crispy Sandwich. The moment SANA takes a "crispy" bite of the Crispy Sandwich, the scene instantly transforms into vibrant color, as if the world is opening up. Against a refreshing blue sky, SANA, with a bursting smile, declares, "It's time for release! It's The Green Tea!" In the final shot, SANA playfully shouts "Matcha!" with a pose reminiscent of the Crispy Sandwich, leaving a fun and lighthearted afterglow.

This commercial conveys the authentic deliciousness of matcha and the sense of a new Crispy Sandwich classic arriving, with a visual production that makes the world come alive with color.

Crispy Sandwich New WEBCM

Born in Japan in 2001, the Crispy Sandwich is a product that offers the three-in-one deliciousness of crispy wafers, crunchy coating, and melty ice cream.

The new WEBCM "Crispy, Crunchy, Melty" conveys the secret of the Crispy Sandwich's delicious structure to an addictive rhythm of "Crispy, Crunchy, Crispy, Crunchy." The lighthearted crispy and crunchy sounds create a video that makes you want to keep eating along with SANA.