'To always remain a basic of the era, 7 evolutions': 30 years of the stocking brand 'SABRINA'

Gunze Ltd. is releasing an archive landing page to commemorate its 130th anniversary in August 2026, revealing the development stories behind its long-selling brands. The second feature is 'SABRINA,' a stocking brand that has supported people's legs for 30 years since its birth in 1995. Even as the stocking market faced turning points, SABRINA has continued to be chosen as a 'basic.' The reason lies in the brand's commitment to updating itself as a 'standard needed in the current era' through seven renewals, while addressing the changing concerns and values of each generation. Stockings originally developed as items for warmth and grooming. Around 1992, a new manufacturing method called 'Zokki knitting' appeared in the stocking market, realizing more natural transparency and a high fit. As a standard for this new era, SABRINA was born from Gunze in 1995. SABRINA has not just faced 'trends.' It has addressed the 'leg concerns' of women that change with the times, such as 'I want my legs to look beautiful,' 'I don't like tightness,' and 'I want to wear them comfortably even in summer.' In 2014, it created the industry's first 'fused knitting' (patented technology), achieving both transparency and resistance to runs. Supporting SABRINA's manufacturing is the Kyushu factory, a domestic development and production base. By consistently handling everything from material selection to production in-house, the brand reflects long-cultivated technology in every detail. In customer surveys, 91.9% of respondents said they 'want to continue using it,' forming a brand that continues to be chosen across generations.