Yomiuri Shimbun App Implements Gunosy Ads Ad-Platform

Gunosy Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Nishio; hereinafter 'Gunosy') is pleased to announce the formal completion of the implementation of its proprietary ad platform 'Gunosy Ads' for the official app of 'Yomiuri Shimbun Online,' operated by The Yomiuri Shimbun (Headquarters: Chiyoda-ku, Tokyo; CEO: Akitoshi Muraoka).

### Implementation Overview and Background Under the mission of 'optimally delivering information to people worldwide,' Gunosy has built a system that appropriately evaluates and matches the impression value of media by utilizing algorithms developed through its own media operations. By introducing 'Gunosy Ads' to the app of 'Yomiuri Shimbun Online,' which boasts the largest readership in Japan, Gunosy will realize an optimal ad delivery system that does not compromise user convenience while protecting the value of the highly reliable content provided by Yomiuri Shimbun.

### Future Outlook: Value Creation through Diversified Cooperation Moving forward, Gunosy will continue its efforts with Yomiuri Shimbun to expand the range of utilization for 'Gunosy Ads' and examine the possibility of comprehensive cooperation in various fields beyond ad delivery. Gunosy will contribute to the growth of media partners through optimal information delivery using AI technology, and foster the healthy development of digital advertising where users, advertisers, and media equally benefit.