"I want to entrust my pet to this veterinarian" - Fulfilling pet owners' wishes through your website.

Guardian Inc. announces the launch of SCSC Pet, a specialized website platform for the pet industry.

By combining automatic checks for veterinary advertising guidelines, a proprietary reservation platform, and improvements by Athena AI, we help pet businesses become the 'facility of choice.'

Pet Market Size: 1.9108 Trillion JPY
Pricing Plan: 0 JPY initial fee, starting from 32,000 JPY/month (excl. tax)
Estimated Website Violation Rate: 70-80%
Annual Portal Fee Burden: 500,000 - 2,000,000 JPY/facility

*Pet market size is based on a 2024 survey by Yano Research Institute.
*Estimated website violation rate and annual portal fee burden are based on our company's estimates and calculations.

01 Release Overview

Today, pet owners search for 'nearby animal hospitals' on their smartphones and decide where to go based on the first impression of a website. However, behind this decision, an estimated 70-80% of pet industry websites operate with violations of the veterinary advertising guidelines, and an environment where owners can choose facilities based on accurate information is not in place.

Guardian Inc. (CEO: Yuichi Aoyama), which holds operational data for 74,567 websites, is launching SCSC Pet, a specialized website platform for the pet industry, to change this structure. Two years after the revised veterinary advertising guidelines came into effect in April 2024, the majority of businesses have not caught up with updating their websites. The provision of SCSC Pet is positioned as an infrastructure for businesses to continuously and automatically support this correction.

SCSC Pet is a consulting-integrated SaaS that provides three functions in one package starting from 32,000 JPY/month: the industry's first automatic veterinary advertising guideline check function (SCSC Legal), an integrated web reservation system that turns the annual 500,000 to 2 million JPY in portal fees into a proprietary reservation asset, and causal inference-based continuous improvement by Athena AI based on data from 74,567 websites.

02 Three Structural Challenges Facing the Pet Industry

The pet-related market continues to grow to a scale of 1.9108 trillion JPY, but the competitive environment surrounding businesses is structurally becoming more severe.

■ Challenge 1: A Market Structure Turning into a Red Ocean
Animal hospitals have increased by about 39% over 20 years, reaching 12,846 facilities nationwide as of 2024. On the other hand, the number of pet dogs has decreased by 21.5% over 10 years to about 6.796 million. Grooming salons are also approaching a scale of about 25,000 stores, and in a structure where 'facilities increase, and customers decrease,' differentiation to remain chosen is an urgent task.

■ Challenge 2: The Emergence of Veterinary Advertising Guideline Violation Risks
On April 1, 2024, the revised veterinary advertising guidelines came into effect. Absolute superlative expressions such as 'highest level of care,' unauthorized posting of patient testimonials, and unclear descriptions of costs and content are major violations. It is estimated that 70-80% of current pet industry websites have some form of violation. If a violation is discovered, it can lead to administrative guidance, fines of up to 500,000 JPY, business suspension, and in the worst case, revocation of a veterinarian's license.

■ Challenge 3: Management Pressure and Loss of Customer Assets Due to Portal Dependency
Listing fees and commissions for pet-related portals and reservation sites can reach 500,000 to 2 million JPY per facility annually. In addition, since customer contact information, reservation history, and usage frequency are accumulated on the portal side, facilities continue to lose opportunities for repeat promotion and LTV maximization every month.

Now that these three challenges—not being chosen despite market growth, lack of confidence in advertising expressions, and customer acquisition costs pressuring management—are emerging simultaneously, it is necessary to rebuild the company website as a 'foundation for being chosen.'

*Pet-related market size is based on Yano Research Institute's '2024 Pet-Related Total Market Size.'
*The number of animal hospitals is based on information from the Ministry of Agriculture, Forestry and Fisheries, the number of pet dogs from the Pet Food Association, and the scale of grooming salons from J-Net21.
*The estimated website violation rate and annual portal fee burden are based on our company's estimates and calculations.

03 Neither 'Portal Listing' nor 'One-Time Purchase Website.' — A Specialized Website Platform for the Pet Industry

Comparison Axis | SCSC Pet | Portal Listing | Major Website Production Co. | Local Production Co.
---|---|---|---|---
Vet Ad Guideline Check | Automatic check (continuous during operation), displays compliance mark | Not covered/No support | Checked only at production | Often unsupported
Reservation/Customer Assets | Stored on own server, used for repeat promotion/LTV | Customer info stored on portal, not an asset for the facility | Requires separate addition/design | Often phone reservations only
Continuous Improvement | Athena AI analyzes data from 74,567 sites, provides monthly causal inference-based improvement proposals | Only updates listed information | Incurs separate charges | 'Build and done' is common
Monthly Cost | From 32,000 JPY, includes Website/GL/Reservation/AI improvement | Listing fee + commission, 500k-2M JPY/year | 50k-100k JPY/month + additional costs | 10k-30k JPY/month (no continuous improvement)
Customer Psychology Design | Scientifically designed to build owner trust based on 3D-CMF theory | Only lists facility information | Standard cross-industry design | Often uses templates

While pet businesses' web strategies remained a choice between 'done after production' and 'just being listed,' pet owners' search behavior and the legal regulatory environment have been quietly changing. SCSC Pet is designed as a third option to fill that gap.

04 SCSC Pet's Overall Service Design — 4 Solution Approaches

Approach | Challenge Solved | SCSC Pet's Function/Implementation | Change for the Business
---|---|---|---
Portal Escape (P) | Annual portal fees of 500k-2M JPY. Customer data not retained by the business. | Standard implementation of an integrated web reservation system for three business types (clinic, grooming, hotel) on the company website. | Customer information becomes a company asset. LINE integration enables repeat promotion and LTV maximization.
Embedded Legal (E) | Estimated 70-80% of websites violate vet ad guidelines. Risk of business suspension/license revocation (fine up to 500k JPY). | SCSC Legal: Industry's first automatic vet ad guideline check + compliance certification mark display (continuous during operation). | Continuously manage the risk of 'unwitting violations.' The certification mark becomes a source of reassurance for pet owners.
Guardian-Athena AI (G) | 'Why can't we attract patients?' is only analyzed by correlation, making improvements a guessing game. | Based on a database of 74,567 sites, Athena AI provides monthly causal inference-based improvement proposals (including 77's Check!! industry deviation score). | Identify specific causes like 'users are dropping off at this point in this funnel on this page' and implement continuous improvement through a monthly PDCA cycle.
Aesthetic D1 Design (A) | Over 90% of websites are limited to a trio of treatment details, hours, and a map, failing to address owner psychology. | 8-stage pet owner emotional curve design based on 3D-CMF theory. Focus on resolving anxiety -> hope -> hesitation (Stages 3-5). | Design a psychological shift to 'I want to entrust my pet to this veterinarian.' Aim to improve the new inquiry rate.

■ Standard 35-Page Configuration
Based on a standard 35-page configuration that organizes the information necessary for pet owners' comparison, trust-building, and reservation actions, we design according to each business's type and services offered.

■ Unique Asset Map
Asset Name | Role | Value for Business/Pet Owner
---|---|---
3D-CMF Theory | Foundation of Design Philosophy | Integrates customer psychology, search intent, and marketing measures in 3D. Reflects the pet owner's emotional curve on all pages.
SCSC Legal | Automatic Vet Ad Guideline Check | Automatically checks not only during initial construction but also for content updates during operation. Visualizes trust for pet owners with a certification mark.
Athena AI | Causal Inference Improvement Engine | Based on data from 74,567 sites, it clarifies 'why we can't attract patients' through causation, not correlation, and proposes improvements.
77's Check!! | Industry Deviation Score Diagnosis | Compares the customer attraction power of your clinic/salon with others in the same region and industry across 77 items. Visualizes improvement priorities.
SCAN DOG | Security Certificate | Visualizes the protection of pet owners' personal information and enhances website credibility by displaying the diagnosis results.
OWLet CMS | Operational Foundation | Provides block editing, image optimization, approval workflows, and permission management in one package. Allows on-site staff to update safely.

05 Suitable for These Businesses

Business Type | Typical Challenges | How SCSC Pet Changes Things
---|---|---
Animal Hospitals (approx. 12,846 nationwide) | Paying 50k-200k JPY/month to portals with no visible effect. Anxious about vet ad guideline compliance. Website has been neglected for years. | GL auto-check x proprietary reservation x Athena AI monthly improvements to continuously refine the funnel leading to new patient visits while reducing risks.
Grooming Salons (approx. 25,000 stores) | Instagram followers don't lead to reservations. Not utilizing B/A photos effectively. | B/A gallery-specific design x LINE integration x proprietary reservation to build a funnel that leads to designated bookings.
Pet Hotels | Many missed reservations late at night/early morning. Website fails to alleviate owners' anxiety about 'entrusting their precious family member.' | Integrated web reservation (24h) x facility reassurance design to reduce missed late-night bookings and visualize trust.
Pet Supply Retailers (with physical stores) | Can't win price competition with e-commerce and large stores. Unable to showcase the added value of expert advice on the website. | Expert knowledge content x in-store promotion design to visualize the 'experience you can only get at a physical store' and promote its unique strengths.
Pet Care/Funeral Services | Need a website that owners facing the loss of a beloved pet can choose with confidence. | With a design that is considerate of owners' grief and dignity, and sincere information disclosure, we support them in being the chosen provider.

06 ROI Calculation/Investment Effect: Medium-Sized Animal Hospital Model

*The following is a model calculation by our company, assuming a medium-sized animal hospital with 1 director, 2 associate veterinarians, 3 nurses, and a total of 8,000 annual patient visits.
*The effects of introduction and the investment recovery period vary depending on the business's situation, region, and operational methods. Our calculation assumes an investment recovery in 2-3 months by acquiring 3 new patients per month.

Item | Before Introduction | After SCSC Pet Introduction (6th-month model, our calculation) | Direction of Change
---|---|---|---
Portal Fees | 100,000 JPY/month (1.2M JPY/year) | 30,000 JPY/month (assuming 60% proprietary reservation rate) | 840,000 JPY/year reduction
SCSC Pet Monthly Fee | None | 32,000 JPY/month (384,000 JPY/year) | Investment recovered by fee reduction alone
GL Violation Risk | Presumed to exist (difficult for self-assessment) | Continuously managed by SCSC Legal auto-check | Continuous management of fine/business suspension risk

07 Key Functions by Business Type

Business Type | Key Functions to Utilize | Desired Change
---|---|---
Animal Hospital | SCSC Legal (GL auto-check), Integrated Web Reservation, 77's Check!! Industry Deviation Score, Athena AI Monthly Improvement | Continuous management of legal risks and simultaneous improvement of new patient visits and repeat rates.
Grooming Salon | B/A Gallery-specific Design, LINE Integration, Proprietary Reservation Funnel, Instagram-to-Reservation Conversion Design | Turn social media 'likes' into reservations and increase the ratio of designated clients.
Pet Hotel | Integrated Web Reservation (24h), Facility Reassurance Design, Occupancy Leveling Content, Owner Trust Building Content Design | Reduce missed late-night/early-morning bookings and visualize the owner's trust that 'it's safe to leave my pet here.'
Pet Supply Retail | Expert Knowledge Content Design, In-store Promotion LP, Unique In-store Experience Appeal, E-commerce Differentiation Content | Visualize the 'experience and knowledge only available at this store' and establish a customer acquisition funnel that escapes price competition.
Pet Care/Funeral | Grief-Considerate Funnel Design, Dual-axis Design for Pre-need Consultation & Emergency Response, Dignity-focused Content | Realize a sincere website that grieving owners can choose with confidence, building long-term community trust.

08 Consistency with Veterinary Advertising Guidelines

SCSC Pet is designed with consideration for the revised veterinary advertising guidelines effective April 1, Reiwa 6 (2024).
The industry's first SCSC Legal automatic check function for veterinary advertising guidelines is a system that performs checks continuously, not only during initial construction but also during content updates in operation.
This function is provided with the aim of continuous operational support prioritizing legal compliance as Guardian's design policy, and it is not intended to guarantee the mechanical elimination of all violations, but is designed as a mechanism to support proper management by the business.

09 Three Changes for Businesses, Pet Owners, and the Community

Target | Change Created
---|---
Pet Businesses | Gain the opportunity to scientifically identify and improve the root causes of 'why we are not chosen,' and transform into a 'chosen facility' while reducing legal risks.
Pet Owners | It becomes easier to find a trustworthy facility through websites that directly address the anxiety of 'Can I entrust my pet to them?'
Community/Industry | By supporting information dissemination that considers the veterinary advertising guidelines, we contribute to improving the transparency and soundness of pet medical and care information.

10 Message from the CEO

'The pet industry is in a typical red ocean phase where 'the market is growing, but the number of pets is decreasing / facilities are increasing.' The more confident veterinarians are in their skills and love for animals, the more they worry about 'why they are not chosen.'
SCSC Pet is the foundation for scientifically and continuously designing the 'reason to be chosen' while reducing the risk of legal violations.'
Yuichi Aoyama, CEO, Guardian Inc.

11 Press Release Roadmap

12 Service Overview

Service Name | SCSC Pet
---|---
Provider | Guardian Inc.
Target Industries | Animal Hospitals, Grooming Salons, Pet Hotels, Pet Supply Retailers (with physical stores), Pet Care, Pet Funeral Businesses
Target Addressable Market (TAM) | Approx. 25,000 facilities (nationwide)
Monthly Fee | From 32,000 JPY (excl. tax)
Standard Configuration | 35-page configuration based on 3D-CMF theory
Key Features | SCSC Legal (Vet Ad GL Auto-Check), Integrated Web Reservation (3 business types), Athena AI Monthly Improvement, 77's Check!! Industry Deviation Score Diagnosis, OWLet CMS, SCAN DOG
Initial Fee | 0 JPY
Contract Type | Monthly Subscription (Consulting-integrated SaaS)

For consultation on implementation or to request materials, please contact us via the inquiry section at the end of this page.