AI-Powered Internal DX Platform 'DX BASE', Backed by a Track Record of Protecting 73,307 Corporate Websites, to be Provided Completely Free of Charge to SCSC Contracted Companies

Guardian Co., Ltd. (Headquarters: Kyobashi, Chuo-ku, Tokyo; Representative Director: Yuichi Aoyama; hereinafter "Guardian"), which provides the subscription-based web strategy service "SCSC" across 341 industries nationwide, announces that its AI-powered internal DX platform, "DX BASE," will be provided completely free of charge to all customers subscribed to the SCSC service lineup, starting in April 2026.

For the past 15 years, Guardian has protected the "front-facing media"—corporate websites—of client companies, accumulating a track record of 73,307 sites. DX BASE is an "internal-facing media"—an internal DX/AX platform—born from this overwhelming experience and insight into "front-facing" operations. Because we have mastered the marketing techniques that move "external" customers, we have been able to design a system with unparalleled precision that delivers information to "internal" employees and turns organizational wisdom into assets.

1. "Front-facing Media" and "Internal-facing Media": The Big Picture of Corporate Media as Seen by Guardian

"Front-facing media"—corporate websites—are customer touchpoints that handle marketing functions. They attract prospective customers from search engines, build trust, and lead to inquiries and purchases. In the design and operation of this "front-facing media," Guardian has built one of Japan's largest operational track records, spanning 73,307 sites across 341 industries over 15 years.

However, no matter how excellent the "front-facing media" is, if the internal information infrastructure—the "internal-facing media"—that supports it is fragile, corporate growth cannot be sustained. Sales know-how becomes siloed, operational manuals go unupdated, and management's decision-making criteria remain unshared. This "internal hollowing out," which many small and medium-sized enterprises face, is the fundamental barrier to DX.

DX BASE is a platform that applies the "techniques for delivering information," "design power to encourage action," and "content quality management know-how" cultivated through "front-facing media" to the inside of a company. Because Guardian has continuously analyzed "how to communicate to move people" across 73,307 corporate websites, we can design internal media that "delivers information to employees, ensures understanding, and changes behavior" with a level of precision that others cannot imitate.