GSTV Inc. Introduces ZETA Inc.'s EC Product Search Engine 'ZETA SEARCH' and Hashtag Engine 'ZETA HASHTAG'

Key facts

  • GSTV Inc. Introduces ZETA Inc.'s EC Product Search Engine 'ZETA SEARCH' and Hashtag Engine 'ZETA HASHTAG'
  • Jewelry retailer GSTV has implemented ZETA SEARCH and AI-powered ZETA HASHTAG on its e-commerce site 'gstv.jp' to improve search accuracy and enable intuitive product discovery without major system overhauls.
  • Source: PR Times
  • Date: April 7, 2026

Direct answer

Jewelry retailer GSTV has implemented ZETA SEARCH and AI-powered ZETA HASHTAG on its e-commerce site 'gstv.jp' to improve search accuracy and enable intuitive product discovery without major system overhauls.

Citation
GSTV Inc. Introduces ZETA Inc.'s EC Product Search Engine 'ZETA SEARCH' and Hashtag Engine 'ZETA HASHTAG' (April 7, 2026), PR Times
Source
PR Times
Date
April 7, 2026
Jewelry retailer GSTV has implemented ZETA SEARCH and AI-powered ZETA HASHTAG on its e-commerce site 'gstv.jp' to improve search accuracy and enable intuitive product discovery without major system overhauls.
新製品NQ 68/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 7, 2026 at 17:00
  • 🔍 Collected: April 7, 2026 at 08:30
  • 🤖 AI Analyzed: April 21, 2026 at 01:55 (329h 25m after Collected)
GSTV Inc. (Headquarters: Tokyo, hereafter GSTV) has introduced the EC product search and site search engine 'ZETA SEARCH' and the hashtag utilization engine 'ZETA HASHTAG' provided by ZETA Inc. (Headquarters: Tokyo), implementing these features on its own e-commerce site 'gstv.jp'.

This initiative aims to simultaneously achieve 'ease of finding' and 'encounters with new products' for customers on our EC site, which boasts a massive product lineup, providing a more comfortable and intuitive purchasing experience.

■ Background of Introduction
At GSTV, as the number of products increased on the EC site operated for many years, the challenge of 'difficulty reaching the desired product' became apparent. Meanwhile, due to concerns about the costs of a large-scale site renewal and the impact on user experience changes, a method to improve convenience while utilizing the existing foundation was required.

To address these issues, by utilizing ZETA's solutions, we achieved an advanced search experience without significantly altering the site structure.

■ Main Implementation Details

① High-precision search engine 'ZETA SEARCH'
- Reduced stress by improving search speed
- Increased reach rate to desired products by improving search result accuracy

This allows customers to reach their desired products in a shorter time.

② Hashtag engine 'ZETA HASHTAG'
- AI automatically generates hashtags based on product images and descriptions
- Construction of product browsing paths originating from hashtags
- Enables searches based on sensibilities such as '#everydayuse' and '#accentjewelry'

By utilizing hashtags, it supports not only 'clear objective searches' but also intuitive product searches driven by a feeling of 'somewhat interested', creating a new purchasing experience.

■ Expected Effects
- Improved customer satisfaction through enhanced product search experiences
- Increased ... (text truncated)

FAQ

What is the name of the e-commerce site operated by GSTV Inc. where ZETA SEARCH and ZETA HASHTAG were implemented?

The e-commerce site operated by GSTV Inc. is called gstv.jp, where ZETA SEARCH and ZETA HASHTAG have been implemented to enhance product discovery.

Which company provided the search engine ZETA SEARCH and the hashtag engine ZETA HASHTAG to GSTV Inc.?

ZETA Inc., headquartered in Tokyo, provided the EC product search engine ZETA SEARCH and the hashtag engine ZETA HASHTAG to GSTV Inc.

What are the two main features GSTV Inc. introduced on its e-commerce platform to improve user experience?

GSTV Inc. introduced the high-precision search engine ZETA SEARCH and the AI-powered hashtag engine ZETA HASHTAG on its gstv.jp platform.

How does the ZETA HASHTAG engine enhance product discovery on the gstv.jp website?

ZETA HASHTAG uses AI to generate hashtags from product images and descriptions, enabling intuitive searches using tags like #everydayuse and #accentjewelry.

What specific improvements did ZETA SEARCH bring to the search functionality on GSTV's e-commerce site?

ZETA SEARCH improved search speed and increased the accuracy of results, reducing user stress and helping customers find desired products faster.

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