GSTV Inc. Introduces ZETA Inc.'s EC Product Search Engine 'ZETA SEARCH' and Hashtag Engine 'ZETA HASHTAG'
Jewelry retailer GSTV has implemented ZETA SEARCH and AI-powered ZETA HASHTAG on its e-commerce site 'gstv.jp' to improve search accuracy and enable intuitive product discovery without major system overhauls.
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- 📰 Published: April 7, 2026 at 17:00
- 🔍 Collected: April 7, 2026 at 08:30
- 🤖 AI Analyzed: April 21, 2026 at 01:55 (329h 25m after Collected)
GSTV Inc. (Headquarters: Tokyo, hereafter GSTV) has introduced the EC product search and site search engine 'ZETA SEARCH' and the hashtag utilization engine 'ZETA HASHTAG' provided by ZETA Inc. (Headquarters: Tokyo), implementing these features on its own e-commerce site 'gstv.jp'.
This initiative aims to simultaneously achieve 'ease of finding' and 'encounters with new products' for customers on our EC site, which boasts a massive product lineup, providing a more comfortable and intuitive purchasing experience.
■ Background of Introduction
At GSTV, as the number of products increased on the EC site operated for many years, the challenge of 'difficulty reaching the desired product' became apparent. Meanwhile, due to concerns about the costs of a large-scale site renewal and the impact on user experience changes, a method to improve convenience while utilizing the existing foundation was required.
To address these issues, by utilizing ZETA's solutions, we achieved an advanced search experience without significantly altering the site structure.
■ Main Implementation Details
① High-precision search engine 'ZETA SEARCH'
- Reduced stress by improving search speed
- Increased reach rate to desired products by improving search result accuracy
This allows customers to reach their desired products in a shorter time.
② Hashtag engine 'ZETA HASHTAG'
- AI automatically generates hashtags based on product images and descriptions
- Construction of product browsing paths originating from hashtags
- Enables searches based on sensibilities such as '#everydayuse' and '#accentjewelry'
By utilizing hashtags, it supports not only 'clear objective searches' but also intuitive product searches driven by a feeling of 'somewhat interested', creating a new purchasing experience.
■ Expected Effects
- Improved customer satisfaction through enhanced product search experiences
- Increased ... (text truncated)
This initiative aims to simultaneously achieve 'ease of finding' and 'encounters with new products' for customers on our EC site, which boasts a massive product lineup, providing a more comfortable and intuitive purchasing experience.
■ Background of Introduction
At GSTV, as the number of products increased on the EC site operated for many years, the challenge of 'difficulty reaching the desired product' became apparent. Meanwhile, due to concerns about the costs of a large-scale site renewal and the impact on user experience changes, a method to improve convenience while utilizing the existing foundation was required.
To address these issues, by utilizing ZETA's solutions, we achieved an advanced search experience without significantly altering the site structure.
■ Main Implementation Details
① High-precision search engine 'ZETA SEARCH'
- Reduced stress by improving search speed
- Increased reach rate to desired products by improving search result accuracy
This allows customers to reach their desired products in a shorter time.
② Hashtag engine 'ZETA HASHTAG'
- AI automatically generates hashtags based on product images and descriptions
- Construction of product browsing paths originating from hashtags
- Enables searches based on sensibilities such as '#everydayuse' and '#accentjewelry'
By utilizing hashtags, it supports not only 'clear objective searches' but also intuitive product searches driven by a feeling of 'somewhat interested', creating a new purchasing experience.
■ Expected Effects
- Improved customer satisfaction through enhanced product search experiences
- Increased ... (text truncated)