andst Adopts GROWTH VERSE's AI Agents to Launch Project Creating 'Discovery-Based' E-commerce Experience
GROWTH VERSE has announced that andst has adopted its 'AIMSTAR AGENT' solutions, specifically 'Recommend AI' and 'AI Image Search,' for its e-commerce site. By leveraging data and AI to shift from a search-based to a discovery-based experience, the companies aim to maximize LTV.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 18:00
- 🔍 Collected: May 25, 2026 at 09:31
- 🤖 AI Analyzed: May 25, 2026 at 09:42 (10 min after Collected)
## Overview
GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Chairman & CTO: Mitsunori Minamino; President & CEO: Tomohiro Watanabe) announced that andst Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai) has adopted its marketing AI Agent solution suite, 'AIMSTAR AGENT,' specifically 'Recommend AI' and 'AI Image Search.'
## Background
Under its Mid-Term Management Plan 2030, andst aims to grow as a 'Play fashion! Platformer' with a core focus on 'ID (Customer Base) × LTV (Lifetime Value).' The company is actively working to broaden connections with customers and expand product choices.
Recently, the global e-commerce market has been shifting from a 'search-based' model, where customers find specific products, to a 'discovery-based' model, which provides unexpected encounters. However, few companies have successfully achieved this at a high level.
Through 'Recommend AI' and 'AI Image Search' within 'AIMSTAR AGENT,' the companies aim to create a 'place customers want to visit every day' by continuously providing personalized, discovery-oriented experiences.
## Key Features of AI Agents
### 'Recommend AI'
Beyond standard customer, product, purchase, and browsing data, this solution uses semantic vectors generated by LLMs to make recommendations. It interprets 'this very moment' actions and product characteristics to provide optimal suggestions.
### 'AI Image Search'
This feature allows users to search based on uploaded photos or selected images. The AI understands the user's intent and smoothly guides them to items matching their desired image.
'Discovery-based' recommendations on the 'andst' e-commerce site are scheduled to be released sequentially.
## About AIMSTAR
AIMSTAR is a marketing AI Agent designed to maximize corporate customer LTV with the purpose of 'maximizing potential growth through technology × professional expertise.' It has a proven track record of implementation with various major B2C operators in Japan.
## Company Overview
With the mission 'BUILDING AI to maximize Business Growth,' the company provides AI Agents to maximize corporate growth through data × AI.
- Company Name: GROWTH VERSE Inc.
- Representatives: Mitsunori Minamino, Tomohiro Watanabe
- Founded: June 2021
- Address: 38F, Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Chairman & CTO: Mitsunori Minamino; President & CEO: Tomohiro Watanabe) announced that andst Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai) has adopted its marketing AI Agent solution suite, 'AIMSTAR AGENT,' specifically 'Recommend AI' and 'AI Image Search.'
## Background
Under its Mid-Term Management Plan 2030, andst aims to grow as a 'Play fashion! Platformer' with a core focus on 'ID (Customer Base) × LTV (Lifetime Value).' The company is actively working to broaden connections with customers and expand product choices.
Recently, the global e-commerce market has been shifting from a 'search-based' model, where customers find specific products, to a 'discovery-based' model, which provides unexpected encounters. However, few companies have successfully achieved this at a high level.
Through 'Recommend AI' and 'AI Image Search' within 'AIMSTAR AGENT,' the companies aim to create a 'place customers want to visit every day' by continuously providing personalized, discovery-oriented experiences.
## Key Features of AI Agents
### 'Recommend AI'
Beyond standard customer, product, purchase, and browsing data, this solution uses semantic vectors generated by LLMs to make recommendations. It interprets 'this very moment' actions and product characteristics to provide optimal suggestions.
### 'AI Image Search'
This feature allows users to search based on uploaded photos or selected images. The AI understands the user's intent and smoothly guides them to items matching their desired image.
'Discovery-based' recommendations on the 'andst' e-commerce site are scheduled to be released sequentially.
## About AIMSTAR
AIMSTAR is a marketing AI Agent designed to maximize corporate customer LTV with the purpose of 'maximizing potential growth through technology × professional expertise.' It has a proven track record of implementation with various major B2C operators in Japan.
## Company Overview
With the mission 'BUILDING AI to maximize Business Growth,' the company provides AI Agents to maximize corporate growth through data × AI.
- Company Name: GROWTH VERSE Inc.
- Representatives: Mitsunori Minamino, Tomohiro Watanabe
- Founded: June 2021
- Address: 38F, Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
FAQ
What AI solutions did andst adopt from GROWTH VERSE for its e-commerce platform?
andst adopted GROWTH VERSE's 'Recommend AI' and 'AI Image Search' solutions for its e-commerce site.
Which brand implemented AIMSTAR AGENT solutions to enhance customer experience in 2024?
andst implemented GROWTH VERSE's AIMSTAR AGENT solutions to enhance its e-commerce experience in 2024.
How does andst use GROWTH VERSE's Recommend AI on its platform?
andst uses GROWTH VERSE's Recommend AI to enable a discovery-based shopping experience on its e-commerce site.
What is the primary goal of integrating AI Image Search by andst in collaboration with GROWTH VERSE?
The primary goal is to shift from search-based to discovery-based shopping to maximize customer LTV.
When did GROWTH VERSE announce andst's adoption of its AI agents for e-commerce?
GROWTH VERSE announced andst's adoption of its AI agents in 2024, as reported in the article.