andst Adopts GROWTH VERSE's AI Agents to Launch Project Creating 'Discovery-Based' E-commerce Experience
GROWTH VERSE has announced that andst has adopted its 'AIMSTAR AGENT' solutions, specifically 'Recommend AI' and 'AI Image Search,' for its e-commerce site. By leveraging data and AI to shift from a search-based to a discovery-based experience, the companies aim to maximize LTV.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 18:00
- 🔍 Collected: May 25, 2026 at 09:31
- 🤖 AI Analyzed: May 25, 2026 at 09:42 (10 min after Collected)
## Overview
GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Chairman & CTO: Mitsunori Minamino; President & CEO: Tomohiro Watanabe) announced that andst Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai) has adopted its marketing AI Agent solution suite, 'AIMSTAR AGENT,' specifically 'Recommend AI' and 'AI Image Search.'
## Background
Under its Mid-Term Management Plan 2030, andst aims to grow as a 'Play fashion! Platformer' with a core focus on 'ID (Customer Base) × LTV (Lifetime Value).' The company is actively working to broaden connections with customers and expand product choices.
Recently, the global e-commerce market has been shifting from a 'search-based' model, where customers find specific products, to a 'discovery-based' model, which provides unexpected encounters. However, few companies have successfully achieved this at a high level.
Through 'Recommend AI' and 'AI Image Search' within 'AIMSTAR AGENT,' the companies aim to create a 'place customers want to visit every day' by continuously providing personalized, discovery-oriented experiences.
## Key Features of AI Agents
### 'Recommend AI'
Beyond standard customer, product, purchase, and browsing data, this solution uses semantic vectors generated by LLMs to make recommendations. It interprets 'this very moment' actions and product characteristics to provide optimal suggestions.
### 'AI Image Search'
This feature allows users to search based on uploaded photos or selected images. The AI understands the user's intent and smoothly guides them to items matching their desired image.
'Discovery-based' recommendations on the 'andst' e-commerce site are scheduled to be released sequentially.
## About AIMSTAR
AIMSTAR is a marketing AI Agent designed to maximize corporate customer LTV with the purpose of 'maximizing potential growth through technology × professional expertise.' It has a proven track record of implementation with various major B2C operators in Japan.
## Company Overview
With the mission 'BUILDING AI to maximize Business Growth,' the company provides AI Agents to maximize corporate growth through data × AI.
- Company Name: GROWTH VERSE Inc.
- Representatives: Mitsunori Minamino, Tomohiro Watanabe
- Founded: June 2021
- Address: 38F, Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Chairman & CTO: Mitsunori Minamino; President & CEO: Tomohiro Watanabe) announced that andst Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai) has adopted its marketing AI Agent solution suite, 'AIMSTAR AGENT,' specifically 'Recommend AI' and 'AI Image Search.'
## Background
Under its Mid-Term Management Plan 2030, andst aims to grow as a 'Play fashion! Platformer' with a core focus on 'ID (Customer Base) × LTV (Lifetime Value).' The company is actively working to broaden connections with customers and expand product choices.
Recently, the global e-commerce market has been shifting from a 'search-based' model, where customers find specific products, to a 'discovery-based' model, which provides unexpected encounters. However, few companies have successfully achieved this at a high level.
Through 'Recommend AI' and 'AI Image Search' within 'AIMSTAR AGENT,' the companies aim to create a 'place customers want to visit every day' by continuously providing personalized, discovery-oriented experiences.
## Key Features of AI Agents
### 'Recommend AI'
Beyond standard customer, product, purchase, and browsing data, this solution uses semantic vectors generated by LLMs to make recommendations. It interprets 'this very moment' actions and product characteristics to provide optimal suggestions.
### 'AI Image Search'
This feature allows users to search based on uploaded photos or selected images. The AI understands the user's intent and smoothly guides them to items matching their desired image.
'Discovery-based' recommendations on the 'andst' e-commerce site are scheduled to be released sequentially.
## About AIMSTAR
AIMSTAR is a marketing AI Agent designed to maximize corporate customer LTV with the purpose of 'maximizing potential growth through technology × professional expertise.' It has a proven track record of implementation with various major B2C operators in Japan.
## Company Overview
With the mission 'BUILDING AI to maximize Business Growth,' the company provides AI Agents to maximize corporate growth through data × AI.
- Company Name: GROWTH VERSE Inc.
- Representatives: Mitsunori Minamino, Tomohiro Watanabe
- Founded: June 2021
- Address: 38F, Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo
FAQ
アンドエスティが導入したGROWTH VERSEのAIソリューションは何ですか？
マーケティングAI Agentソリューション群「AIMSTAR AGENT」の「レコメンドAI」および「AI画像検索」です。
「レコメンドAI」はどのようなデータを活用しますか？
顧客データ、商品データ、購買データ、閲覧データに加えて、LLM（大規模言語モデル）を用いた意味ベクトルを活用します。
「AI画像検索」の主な特徴は何ですか？
ユーザーがアップロードした写真や選択した画像に基づき、AIが検索意図を理解してイメージに合致するアイテムを提案します。
アンドエスティの経営戦略における本取り組みの位置付けは何ですか？
中期経営計画2030における「ID×LTV」をコアとした「Play fashion!プラットフォーマー」としての成長戦略の一環です。
GROWTH VERSEが提供する「AIMSTAR」の目的は何ですか？
企業の潜在成長力を最大化し、顧客のLTV最大化を実現するマーケティングAI Agentを提供することです。