Ureru Net Advertising Group Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; President and CEO: Sohei Uekihara; Tokyo Growth Market: Stock Code 9235; hereinafter 'Ureru Net Advertising Group') announces its strategic growth plan for 'Parrot eSIM,' an overseas eSIM service operated by Parrot Beeq Co., Ltd. (hereinafter 'Parrot Beeq'), which it plans to acquire on August 10, 2026. After the acquisition, 'Parrot eSIM' will become one of the group's key businesses, with strengthened collaboration across group companies to accelerate global sales expansion. The company has already transitioned to a new management structure as of July 2, 2026, preparing for smooth post-merger integration (PMI).

1. Superiority and High-Profit Model of the Next-Generation Communication Infrastructure 'Parrot eSIM'

'Parrot eSIM' is a next-generation eSIM service that allows users to instantly set up and activate local data plans overseas through simple online operations on their smartphones—without replacing physical SIM cards. It provides highly convenient connectivity for customers traveling abroad for tourism, business, or study, offering seamless access regardless of location or time.

The greatest business advantage lies in being a 'fully online digital product' with no physical constraints or logistics costs—eliminating the need for manufacturing, inventory, or shipping physical SIM cards. In addition to the high user benefit of being able to start using the service within minutes of purchase, the business model offers extremely high profit margins (contribution margin). This scalable model directly translates revenue growth into dramatic increases in operating profit.

Application site:

https://parrotesim.com/000003

2. Group Synergy and Sales Expansion Through Deployment of the 'Strongest Sales Know-How®'

After the acquisition, Ureru Net Advertising Group will gradually deploy group-wide management resources to grow 'Parrot eSIM' into a core business. Specifically, the group will fully transfer its proprietary 'Strongest Sales Know-How®'—refined since its founding and proven to dramatically improve client performance through precise A/B testing, landing page optimization, and high-efficiency CRM strategies—into the direct-to-consumer (D2C) marketing of 'Parrot eSIM.' This will enable the group to minimize customer acquisition costs (CPA) online while maximizing conversion rates (CVR).

Furthermore, the group plans to leverage the customer networks from its EC and cross-border EC support businesses to drive cross-selling. By proposing 'Parrot eSIM' as an overseas business communication solution for existing corporate clients and expanding into inbound services for foreign visitors to Japan, the group will broaden sales opportunities through diversified approaches and maximize internal synergies.

3. Capturing Market Expansion (Rapid Recovery of Overseas Travel Demand)

In recent years, with the lifting of global travel restrictions, demand for overseas travel and business trips by Japanese residents (outbound demand) has rapidly recovered. The need for seamless cross-border connectivity continues to expand at an unprecedented scale.

In particular, as eSIM compatibility becomes standard on the latest smartphones, eSIM adoption is accelerating as a new alternative to physical SIM cards or rental Wi-Fi routers. The global eSIM market, currently valued at approximately ¥260 billion, is projected to swell nearly tenfold to about ¥2.63 trillion by 2030—just a few years from now—entering a phase of 'hyper-explosive growth' with over 4.9 billion connected devices.

(Note: Market size and number of connected devices are based on Juniper Research's 'eSIMs & iSIMs' (2025 edition), converted using exchange rates.)

Ureru Net Advertising Group will enter this massive growth market with its core competency: 'overwhelming marketing power (the ability to sell).' The company aims to capture market share at a speed and efficiency unmatched by competitors, transforming its communication services into the next robust 'recurring revenue base' for the group.

4. Future Outlook: Realizing M&A Strategy and Maximizing Corporate Value

Ureru Net Advertising Group is advancing PMI (post-merger integration) to enhance corporate value by leveraging unique services from acquired companies as group-wide management resources. For the accelerated rollout of 'Parrot eSIM,' the company is building a structure to maximize synergy after the share acquisition is completed.

Going forward, the group will fully implement its hallmark 'Strongest Sales Know-How®' into the 'Parrot eSIM' sales framework. It will build proprietary testing and marketing funnels to accurately identify latent customer needs and acquire large volumes of prospects, efficiently converting them into loyal, subscription-based customers. This will establish a robust revenue model that maximizes both customer lifetime value (LTV) and contribution margin per user—going far beyond one-time communication service provision.

Currently, the group is aggressively pursuing 'strategic mid-sized M&A' while achieving profitability across all acquired businesses. With the completion of its sixth M&A deal this fiscal year, it is entering a phase of rapid expansion—'growing 2.6x'—to exceed ¥4.88 billion in revenue from the next fiscal year onward. Amid this explosive growth trajectory, the group aims to develop 'Parrot eSIM' into a high-margin digital product after the acquisition, contributing significantly to overall group profitability.

By deeply integrating the growth of existing businesses, M&A, and new ventures, the group is seriously targeting ¥10 billion in revenue by 2028 (Ureru100) and achieving a market capitalization of over ¥25 billion—aiming for a future listing on the Prime Market. The entire company is united in its mission to maximize corporate value and meet the expectations of shareholders and investors.

(Note: This document outlines the business strategy and future plans following the share acquisition of Parrot Beeq Co., Ltd., scheduled to take effect on August 10, 2026. The acquisition will be executed based on the share exchange agreement announced on July 2, 2026.)

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Company Name: Ureru Net Advertising Group Co., Ltd. (Tokyo Growth Market: Stock Code 9235)

Tokyo Office

20th Floor, Trade Pier Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo 135-0091

TEL: 03-6459-0562 FAX: 03-6459-0563

Fukuoka Office (Headquarters)

4th Floor, RKB Broadcasting Hall, 2-3-8 Momochihama, Sawara-ku, Fukuoka City, Fukuoka Prefecture 814-0001

TEL: 092-834-5520 FAX: 092-834-5540

Representative: President and CEO Sohei Uekihara

Established: January 20, 2010

URL

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  • Source: PR TIMES
  • Category: New Product
  • Products / services: Parrot eSIM