Ureru Net Advertising Inc. Group (9235) to Dramatically Expand International Kampo Laboratory's OEM/Contract Manufacturing Business Across the Group with Overwhelming Scale – Building the Ultimate D2C/OEM Unrivaled Model that Supports Not Just "Making" but Also "Selling"

Ureru Net Advertising Inc. Group Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, President and CEO: Sohei Uekihara, Tokyo Stock Exchange Growth Market: Securities Code 9235, hereinafter "Ureru Net Advertising Inc. Group") announces that International Kampo Laboratory Co., Ltd. (hereinafter "International Kampo Laboratory"), which is scheduled to become a wholly-owned subsidiary of our company through "Notice Regarding the Acquisition of Shares and Share Exchange, and the Transfer of Specified Subsidiary" announced on June 29, 2026, will dramatically expand its contract manufacturing business and the number of contract projects by strengthening collaboration with each company within the Ureru Net Advertising Inc. Group to the utmost extent and fully integrating the strongest sales and marketing functions.

1. Accelerating Synergy Creation Through M&A

By welcoming International Kampo Laboratory into the Ureru Net Advertising Inc. Group, we will evolve into an organization that possesses the "planning, development, and manufacturing" functions for health foods and health beverages in-house.

We possess solid sales and customer acquisition know-how that directly leads to improvements in CPA (Customer Acquisition Cost) and maximization of LTV (Customer Lifetime Value) in single-item repeat order sales (D2C), cultivated over many years, including D2C marketing, digital advertising operations, EC support, creative production, SNS marketing (including TikTok), live commerce, and cross-border EC support. By fusing International Kampo Laboratory's precise manufacturing technology with the marketing and sales capabilities of the Ureru Net Advertising Inc. Group, we will build an OEM model that supports customers from "making" to "reliably selling" across all areas, and dramatically accelerate the creation of synergy effects through M&A.

2. Features of International Kampo Laboratory's OEM/Contract Manufacturing

International Kampo Laboratory has been engaged in OEM/ODM manufacturing of health foods and health beverages for many years, and has abundant experience in product development and manufacturing.

At International Kampo Laboratory, we have established a system that can provide one-stop support from planning and development to manufacturing and packaging, tailored to the diverse product concepts of our customers.

Furthermore, with small-lot manufacturing available from approximately 1,500 units, we can flexibly and promptly respond to test marketing of new products and the launch of new D2C brands.

In addition, we provide broad support for planning and developing original products utilizing fruits, vegetables, health ingredients, etc., and for launching OEM/ODM/PB brands, while thoroughly implementing quality and hygiene control to produce safe and secure products.

Customers considering the development and OEM/ODM manufacturing of health foods, health beverages, original drinks, and PB products are also encouraged to visit International Kampo Laboratory's dedicated OEM/Contract Manufacturing website.

▶ Dedicated OEM/Contract Manufacturing Website https://om.kokusaikanpou.com/

3. Expanding the OEM Business by Leveraging Sales and Marketing Capabilities

Going forward, we will actively promote the acquisition of OEM/contract manufacturing projects by utilizing the strong sales network and marketing know-how possessed by the Ureru Net Advertising Inc. Group.

We will strengthen proposal activities to a wide range of customer segments, including D2C businesses, EC businesses, beauty and health-related companies, food manufacturers, sports and fitness-related companies, influencers/creators, local governments, and regional brand businesses, as well as corporations considering the development of corporate original brands, promotional products, and shareholder benefit programs, aiming for significant growth in the OEM/contract manufacturing business.

4. OEM Model that Supports Not Just "Making" but Also "Selling"

The Ureru Net Advertising Inc. Group will integrate the product planning, OEM, and contract manufacturing functions of International Kampo Laboratory with the broad functions possessed by each company within the Ureru Net Advertising Inc. Group, such as digital marketing, creative production, EC site construction, advertising operations, SNS marketing, live commerce, and cross-border EC support. Through this, we will establish a system that can comprehensively support customers from product planning and development to manufacturing, sales, and even expansion of sales channels both domestically and internationally on a one-stop basis.

Beyond simple contract manufacturing, we will comprehensively support product planning based on market needs, sales strategy formulation, advertising and promotion, EC sales, and sales channel development, thereby contributing to the maximization of our customers' product value and sales results.

Our significant strength lies in our ability to directly support the creation of sales opportunities and the expansion of sales channels for OEM products through collaboration with the D2C support business, cross-border EC business, and TikTok marketing business, etc., developed by the Ureru Net Advertising Inc. Group.

5. First Step in Synergy Creation Through Post-Merger Integration (PMI) After M&A

The Ureru Net Advertising Inc. Group positions this initiative as one of the important measures for PMI (Post Merger Integration) following the M&A of International Kampo Laboratory.

We believe that the primary objective of M&A is not merely to acquire companies, but to create new corporate value by integrating the strengths of each entity.

Through this initiative, we aim to improve the competitiveness of the OEM/contract manufacturing business and expand contract projects by fusing International Kampo Laboratory's manufacturing technology and product development capabilities with the marketing and sales capabilities cultivated by the Ureru Net Advertising Inc. Group.

Going forward, the Ureru Net Advertising Inc. Group will continue to aim for mid-to-long-term improvement of corporate value by organically integrating the management resources of each company within the group, such as "marketing," "manufacturing," "sales," and "technology," and continuously promoting synergy creation through PMI.

6. Future Outlook

The Ureru Net Advertising Inc. Group aims for further growth in the OEM/contract manufacturing business by combining the manufacturing technology possessed by International Kampo Laboratory with the marketing and sales capabilities of the Ureru Net Advertising Inc. Group. We will also promote business expansion with an eye on expanding into overseas markets utilizing cross-border EC, not just the domestic market.

The impact of this initiative on the consolidated financial results of the Ureru Net Advertising Inc. Group is considered minor at this point, but we believe it will contribute to the improvement of our consolidated financial results in the mid-to-long term.

Through this initiative, we will focus on acquiring new contract projects early on, foster the OEM/contract manufacturing business as one of the new revenue bases for the Ureru Net Advertising Inc. Group, and work towards improving the mid-to-long-term group performance and corporate value.

We promise sustained growth that will meet the expectations of our investors by continuing to create new synergies by combining the know-how of each company within the Ureru Net Advertising Inc. Group.

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Company Name: Ureru Net Advertising Inc. Group Co., Ltd. (Tokyo Stock Exchange Growth Market: Securities Code 9235)

Tokyo Office

2-3-1 Odaiba, Minato-ku, Tokyo 135-0091 Trade Pier Odaiba 20F

TEL: 03-6459-0562 FAX: 03-6459-0563

Fukuoka Office (Headquarters)

2-3-8 Momochihama, Sawara-ku, Fukuoka City, Fukuoka 814-0001 RKB Broadcasting Hall 4F

TEL: 092-834-5520 FAX: 092-834-5540

Representative: Sohei Uekihara, President and CEO

Establishment Date: January 20, 2010

URL: https://group.ureru.co.jp

Facebook: https://www.facebook.com/ureru

<Inquiries Regarding This Release>

Ureru Net Advertising Inc. Group Co., Ltd. Executive Officer Yuya Goto

E-MAIL: goto@ureru.co.jp

TEL: 092-834-5520