Ureru Net Advertising Inc. Group (9235) Donates ¥4,312,000 to Certified NPO Japan Children's Support Association - Applying 'Selling Power' to Solve Social Issues; Promoting ESG/CSV Management Through Activities Supporting Children's Futures

Ureru Net Advertising Inc. Group Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; President & CEO: Sohei Uekihara; Tokyo Stock Exchange Growth Market: Securities Code 9235; hereinafter "Ureru Net Advertising Inc. Group") and its consolidated subsidiary, Ureru Net Advertising Inc., are pleased to announce that they have donated a total of ¥4,312,000 in support of the children's support activities and the "Donation Foster Parent" project promoted by the Certified NPO Japan Children's Support Association, with which they align.

[About This Donation]

"Ureru Net Advertising Inc. Group" aims for management where "corporate growth leads to societal growth."

We believe it is an important role for a company not only to enhance corporate value through its business activities but also to utilize the marketing, information dissemination, and motivational expertise cultivated in that process to solve social issues.

This donation is one initiative to put that philosophy into concrete action, and it takes the form of our support for activities that help society as a whole support the children who will lead the future.

The biggest challenge facing NPOs in Japan is that "while they have noble aspirations, they lack the marketing power to communicate them widely to the world and inspire action." That is precisely why "Ureru Net Advertising Inc. Group" will provide its overwhelming knowledge of direct response marketing, honed to the extreme in the D2C (direct-to-consumer) e-commerce field, free of charge directly to solve Japan's critical social issues. Driven by a strong sense of mission that "with our capabilities, there is a definite future for children we can save," rather than for our own profit, we will create social impact on an unprecedented scale and provide essential value to society as a whole.

[Empathy for "Donation Foster Parent"]

Currently, it is estimated that approximately 42,000 children in Japan cannot live at home due to various circumstances.

The "Donation Foster Parent" system promoted by the Certified NPO Japan Children's Support Association is a mechanism that supports children as a society through the promotion of the foster care system, support for foster families, and activities to prevent child abuse.

"Ureru Net Advertising Inc. Group" deeply empathizes with this philosophy and has decided on this donation, believing it will lead to support for children who will shape the future.

The organization's noble vision of "a society where love is chained, not violence or poverty," and its highly effective approaches, such as operating Japan's largest online foster parent community, perfectly align with "Ureru Net Advertising Inc. Group's" management stance, which is relentlessly focused on "facts (results)." The challenge of delivering the warmth of a home to 42,000 children with bright futures is an issue that a single company absolutely cannot ignore. This deep resonance and sense of mission are the greatest driving forces for expanding a massive circle of support throughout society.

https://npojcsa.com/

https://npojcsa.com/lp/donation.html

[Comment from Sohta Takahashi, President & CEO, Ureru Net Advertising Inc.]

As a company that has grown businesses with our "selling" know-how, we now want to apply that power to solving social issues. The marketing and business creation capabilities we continuously refine every day should inherently be usable to make society better.

We believe that creating a society where children who will carry the future can have dreams and hopes and grow as themselves is a mission required of all companies, regardless of size or industry.

We will not let this donation be a one-off initiative. "Ureru Net Advertising Inc. Group" will continue to address social issues, including child support, by leveraging its marketing and information dissemination capabilities.

Through information dissemination that connects those who need support with those who wish to provide it, we will contribute to solving social issues and return the knowledge gained from our business activities to society.

Specifically, we will fully utilize our strongest know-how, such as "A/B testing" and "landing page optimization," which "Ureru Net Advertising Inc. Group" excels at, to support NPO activities. We will transform societal SOS signals, which are difficult to reach with mere sentiment, into nationwide "support actions" through our overwhelming PR deployment. Through this initiative, "Ureru Net Advertising Inc. Group" will erase the boundaries between business and social contribution, achieving a dimensional leap to become a company that is purely loved and needed by society.

[Approach to ESG/CSV]

"Ureru Net Advertising Inc. Group" emphasizes the concept of CSV (Creating Shared Value), which enhances both corporate value and social value.

We believe that continuously addressing social issues leads to mid- to long-term improvements in corporate value, including enhancing the corporate brand, building trust with stakeholders, and strengthening recruitment capabilities and corporate competitiveness.

This donation is positioned as an initiative that contributes to solving social issues and also leads to sustainable corporate growth and the promotion of ESG management.

We will continue to promote business activities and social contribution activities as two wheels, striving for mid- to long-term improvements in corporate value.

Companies that merely pursue profit are no longer supported by society. We are convinced that the practice of straightforward CSV management, "saving society with the strengths of our core business," will ultimately lead to immense trust from institutional and individual investors who prioritize ESG investment. To prove the truth that "companies that genuinely strive for society will, as a result, grow the strongest and bring the greatest returns to everyone," "Ureru Net Advertising Inc. Group" will achieve a great leap far exceeding market expectations, together with all stakeholders involved.

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Company Name: Ureru Net Advertising Inc. Group Co., Ltd. (Tokyo Stock Exchange Growth Market: Securities Code 9235)

Tokyo Office

20F Trade Pier Odaiba, 2-3-1 Odaiba, Minato-ku, Tokyo 135-0091

TEL: 03-6459-0562 FAX: 03-6459-0563

Fukuoka Office (Headquarters)

4F RKB Broadcasting Hall, 2-3-8 Momochihama, Sawara-ku, Fukuoka City, Fukuoka 814-0001

TEL: 092-834-5520 FAX: 092-834-5540

Representative: Sohei Uekihara, President & CEO

Established: January 20, 2010

URL: https://group.ureru.co.jp

Facebook: https://www.facebook.com/ureru

<Inquiries Regarding This Release>

Yuya Goto, Executive Officer, Ureru Net Advertising Inc. Group Co., Ltd.

E-MAIL: goto@ureru.co.jp

TEL: 092-834-5520