Ureru Net Advertising Group (9235) Enters 'App Install Ad' Market Through Strategic Partnership with ADWAYS CHINA
Ureru Net Advertising Group has launched a dedicated app-install advertising business in Japan through a strategic partnership with ADWAYS CHINA. By combining the group's proprietary 'Ultimate Selling Know-how®' with ADWAYS CHINA's global-standard operational expertise, they will provide 'profit-backward marketing' focused on maximizing LTV and ROAS.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:42
- 🔍 Collected: May 21, 2026 at 12:01
- 🤖 AI Analyzed: May 22, 2026 at 02:59 (14h 57m after Collected)
Ureru Net Advertising Group Co., Ltd. announced the launch of its app-install advertising business in Japan, developed through a strategic partnership with its group company, ADWAYS CHINA.
This initiative is not merely the launch of a new business line, but a strategic effort to create new growth opportunities in the Japanese app user acquisition market. It achieves this by integrating the group’s long-standing 'Ultimate Selling Know-how®' with ADWAYS CHINA’s global-standard app marketing operations, media networks, and international expertise.
■ App Advertising: A Strategic Frontier in the Smartphone Era
Smartphone apps are currently the primary touchpoint for various digital services, including gaming, e-commerce, finance, healthcare, video, live streaming, and AI services. Consequently, competition for user acquisition is intensifying annually, and the app install ad market is growing as a core sector of the digital advertising industry. However, simply delivering ads is no longer sufficient to produce results. There is an increasing demand for sophisticated operational capability that extends beyond installation to include promoting continued usage, improving conversion rates, and optimizing LTV (Lifetime Value) and ROAS (Return on Ad Spend).
■ Pursuing 'Profit' over 'Installs': Results-Oriented App Ad Model
The company has accumulated reproducible know-how on 'winning pathways' through over 2,600 A/B tests. Applying this expertise to the app sector, the new business will implement 'profit-backward marketing'—a model that comprehensively optimizes retention, conversion, ROAS, and LTV, rather than just focusing on install numbers. This results-oriented app growth support model differs from traditional advertising agency approaches.
■ Strong Synergies with Group Assets
This new business will coordinate multi-layeredly with the group’s existing portfolio, including AI marketing, TikTok live commerce support, cross-border e-commerce support, and ad operation consulting. This enables the construction of next-generation growth funnels completed within the group, such as driving app installs via TikTok ads and maximizing LTV through CRM strategies. The group aims to become the 'app growth infrastructure' that supports the growth of app-providing companies.
This initiative is not merely the launch of a new business line, but a strategic effort to create new growth opportunities in the Japanese app user acquisition market. It achieves this by integrating the group’s long-standing 'Ultimate Selling Know-how®' with ADWAYS CHINA’s global-standard app marketing operations, media networks, and international expertise.
■ App Advertising: A Strategic Frontier in the Smartphone Era
Smartphone apps are currently the primary touchpoint for various digital services, including gaming, e-commerce, finance, healthcare, video, live streaming, and AI services. Consequently, competition for user acquisition is intensifying annually, and the app install ad market is growing as a core sector of the digital advertising industry. However, simply delivering ads is no longer sufficient to produce results. There is an increasing demand for sophisticated operational capability that extends beyond installation to include promoting continued usage, improving conversion rates, and optimizing LTV (Lifetime Value) and ROAS (Return on Ad Spend).
■ Pursuing 'Profit' over 'Installs': Results-Oriented App Ad Model
The company has accumulated reproducible know-how on 'winning pathways' through over 2,600 A/B tests. Applying this expertise to the app sector, the new business will implement 'profit-backward marketing'—a model that comprehensively optimizes retention, conversion, ROAS, and LTV, rather than just focusing on install numbers. This results-oriented app growth support model differs from traditional advertising agency approaches.
■ Strong Synergies with Group Assets
This new business will coordinate multi-layeredly with the group’s existing portfolio, including AI marketing, TikTok live commerce support, cross-border e-commerce support, and ad operation consulting. This enables the construction of next-generation growth funnels completed within the group, such as driving app installs via TikTok ads and maximizing LTV through CRM strategies. The group aims to become the 'app growth infrastructure' that supports the growth of app-providing companies.
FAQ
売れるネット広告社グループが新たに取り組む事業は何ですか？
日本国内におけるアプリ広告（インストール特化）事業です。グループ会社のADWAYS CHINAと連携し、高度な運用力を活用します。
従来の広告代理店モデルと何が異なりますか？
インストール数だけを追うのではなく、継続率、課金率、LTV（顧客生涯価値）、ROAS（広告費用対効果）までを総合的に最適化する「利益逆算型マーケティング」を実装する点です。
ADWAYS CHINAと連携する強みは何ですか？
中国市場で培ったアプリマーケティングの知見、メディアネットワーク、ユーザー獲得から課金最大化までを一気通貫で支援する運用力を日本市場に展開できる点です。
既存のグループ事業とのシナジーはありますか？
TikTokライブコマース支援やCRM施策など、AIマーケティングからCRMまでの多層的なグループ資産を組み合わせることで、LTVを最大化する次世代型グロース導線を構築可能です。
同グループが目指す長期的な目標は何ですか？
ユーザー獲得からLTV改善、広告効率化、海外展開まで、アプリ企業の成長を支える「アプリ成長インフラ」となることを目指しています。