Ureru Net Advertising Group (9235) Enters 'App Install Ad' Market Through Strategic Partnership with ADWAYS CHINA

Ureru Net Advertising Group Co., Ltd. announced the launch of its app-install advertising business in Japan, developed through a strategic partnership with its group company, ADWAYS CHINA.

This initiative is not merely the launch of a new business line, but a strategic effort to create new growth opportunities in the Japanese app user acquisition market. It achieves this by integrating the group’s long-standing 'Ultimate Selling Know-how®' with ADWAYS CHINA’s global-standard app marketing operations, media networks, and international expertise.

App Advertising: A Strategic Frontier in the Smartphone Era Smartphone apps are currently the primary touchpoint for various digital services, including gaming, e-commerce, finance, healthcare, video, live streaming, and AI services. Consequently, competition for user acquisition is intensifying annually, and the app install ad market is growing as a core sector of the digital advertising industry. However, simply delivering ads is no longer sufficient to produce results. There is an increasing demand for sophisticated operational capability that extends beyond installation to include promoting continued usage, improving conversion rates, and optimizing LTV (Lifetime Value) and ROAS (Return on Ad Spend).

Pursuing 'Profit' over 'Installs': Results-Oriented App Ad Model The company has accumulated reproducible know-how on 'winning pathways' through over 2,600 A/B tests. Applying this expertise to the app sector, the new business will implement 'profit-backward marketing'—a model that comprehensively optimizes retention, conversion, ROAS, and LTV, rather than just focusing on install numbers. This results-oriented app growth support model differs from traditional advertising agency approaches.

Strong Synergies with Group Assets This new business will coordinate multi-layeredly with the group’s existing portfolio, including AI marketing, TikTok live commerce support, cross-border e-commerce support, and ad operation consulting. This enables the construction of next-generation growth funnels completed within the group, such as driving app installs via TikTok ads and maximizing LTV through CRM strategies. The group aims to become the 'app growth infrastructure' that supports the growth of app-providing companies.