Ureru Net Ad Group (9235) Fully Launches "China Local Marketing Integrated Cross-border EC Support" to Conquer the Multi-Trillion Yen Giant Market!

Ureru Net Ad Group Co., Ltd. (Head office: Fukuoka City, Fukuoka Prefecture; Representative Director & CEO: Sohei Uekihara; Tokyo Stock Exchange Growth Market: Securities Code 9235; hereinafter "Ureru Net Ad Group") announced the "Notice Regarding Execution of Share Transfer Agreement (Making a Subsidiary)" on April 30, 2026, and the share transfer of ADWAYS CHINA (ADWAYS Advertising (Shanghai) Co., Ltd.) was completed on May 1, 2026.

On this occasion, leveraging the M&A of the company, we are pleased to announce the launch of the "China Local Marketing Integrated Cross-border EC Support Service" for the Chinese market, which boasts one of the world's largest potentials.

This service is an unprecedented and groundbreaking solution that completely fuses the "D2C/EC support know-how" with an overwhelming track record in Japan, held by "Ureru Cross-border EC Co., Ltd." (a consolidated subsidiary of our company), and the strong "China local advertising network and SNS marketing base" possessed by "ADWAYS CHINA," which newly joined the Ureru Net Ad Group. It provides comprehensive support for excellent Japanese products and services to be introduced into the Chinese market across borders, from "explosive customer acquisition locally to reliable purchase acquisition (maximizing LTV)."

1. The potential of the expanding Chinese market and the "deep challenges" faced by Japanese companies

Currently, the Chinese EC market continues to expand to a scale of tens of trillions of yen, and particularly the SNS and live commerce markets, centered on "RED (Xiaohongshu)" and "Douyin (Chinese TikTok)," are rapidly growing at the forefront of global trends. Chinese consumers have extremely high demand for high-quality Japanese cosmetics, health foods, daily necessities, etc., making entry into China the biggest frontier for Japanese companies to achieve "extraordinary sales growth."

However, although many Japanese companies attempt to enter, they often face high hurdles unique to cross-border EC, such as " 대응 to China's unique and complex SNS ecosystem," "lack of advertising operation know-how that generates local enthusiasm," "development of influential KOL (influencer) networks," "advanced live commerce deployment," and "creative production that strikes insights of local users." Many cases withdraw without reaching actual sales expansion (monetization) despite significant investment.

2. Overwhelming strengths (entry barriers and synergies) that only Ureru Net Ad Group can provide

Ureru Net Ad Group has built a unique mechanism that completely solves these "huge challenges for Japanese companies." Unlike conventional passive cross-border EC support that simply "translates and opens a store," we provide a "results-driven (direct marketing)" mechanism that is specifically designed "to actually sell in China."

● Exclusive utilization of ADWAYS CHINA's local network! We fully leverage the advertising operation system on mega-platforms, strong relationships with KOLs, and live commerce support system that generates enthusiastic purchases, all cultivated on the front lines of the Chinese market.

● Localization of "The Strongest Selling Know-how®" for China! "Ureru Cross-border EC Co., Ltd." (Ureru Net Ad Group), which specializes in data-driven "D2C know-how" based on thorough A/B testing, will optimize this know-how for Chinese market algorithms, implementing a scientific sales expansion mechanism, not reliant on intuition, into local marketing.

3. Specific solutions provided (one-stop monetization support)

This service comprehensively provides the following solutions and commits to maximizing client companies' sales and profits in the Chinese market.

● SNS buzz marketing that hacks RED (Xiaohongshu)'s algorithm

● Live commerce support that creates explosive instantaneous sales using Douyin

● Results-driven product PR development featuring top KOL/KOCs in China

● Production and operation of the strongest advertising creatives for the Chinese market based on A/B testing

● Optimization of landing pages (LPs) and sales funnels to maximize conversion rates (CVR) for Chinese users

● Cross-border EC operation support that handles complex infrastructure tasks

4. Future growth vision (towards maximizing corporate value in the medium to long term)

This project is not merely an extension of existing businesses; it represents a paradigm shift that will create a "next-generation huge growth driver" in the Chinese market by fusing ADWAYS CHINA's local Chinese marketing base with Ureru Net Ad Group's strongest D2C/EC know-how.

In the future, we will not only acquire an overwhelming share in supporting Japanese companies for the Chinese market but also strongly promote the reverse, "supporting Chinese companies to expand their excellent products and services into the Japanese market," and "developing entirely new platform services in the rapidly expanding live commerce domain."

Ureru Net Ad Group's "Dig