Ureru Net Koukokusha Group (Securities Code: 9235) Announces Integration of 'Ureru D2C Tsukuru' with 'atone' Buy Now, Pay Later Service: Expanding into the Payment Domain to Strengthen D2C Revenue Maximization Infrastructure

Ureru Net Koukokusha Co., Ltd., a consolidated subsidiary of Ureru Net Koukokusha Group Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; President and CEO: Sohei Uekihara; TSE Growth Market: Securities Code 9235; hereinafter 'Ureru Net Koukokusha Group'), announces that it has commenced system integration between its flagship SaaS product, 'Ureru D2C Tsukuru,' and 'atone,' a buy now, pay later (BNPL) service provided by Net Protections, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shin Shibata; hereinafter 'Net Protections').

1. Overview of the Integration Through this integration, D2C businesses using 'Ureru D2C Tsukuru' can offer 'buy now, pay later' as a new payment method to users who do not possess credit cards or those who have psychological resistance to card payments. This is expected to reduce 'payment hurdles,' which are a primary cause of cart abandonment during the purchase process, thereby contributing to improved conversion rates (CVR) and increased sales.

2. Features of 'atone' 'atone' is a buy now, pay later service that can be used with only a mobile phone number and email address, making it easy to use without the need for a credit card.

Main payment methods include: ■ Pay-per-order (Tsudo Ato-barai) A simple deferred payment method where payment is made for each order. ■ Monthly deferred payment (Yokuzuki Ato-barai) A method where the total amount used in one month is paid in a lump sum the following month. This is expected to improve user convenience and expand purchasing opportunities.

3. Synergy with Ureru Net Koukokusha Products 'Ureru D2C Tsukuru' is a cloud service that supports the revenue growth of D2C businesses, primarily through landing page optimization, based on the 'Strongest Selling Know-How®' that our company has accumulated. It has contributed to the success of many D2C companies to date. This integration expands the scope of optimization to the 'payment' domain within the D2C revenue structure of 'Advertising → LP → Purchase → Payment,' representing a significant functional enhancement aimed at maximizing CVR.

4. Future Outlook Ureru Net Koukokusha Group is promoting the construction of a 'Selling Ecosystem' that integrates digital marketing support, SaaS products, and commerce businesses. Moving forward, we will continue to expand functions that contribute to maximizing revenue for D2C businesses through 'AI Marketing,' 'Live Commerce,' 'Cross-border EC,' and 'Expansion of the Payment Domain.' While we believe the impact of this matter on the consolidated financial results of Ureru Net Koukokusha Group will be minor at this time, we anticipate a positive contribution to the consolidated financial results for the fiscal year ending July 2026.

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Company Name: Ureru Net Koukokusha Group Inc. (TSE Growth Market: Securities Code 9235)

Tokyo Office TradePia Odaiba 20F, 2-3-1 Daiba, Minato-ku, Tokyo 135-0091 TEL: 03-6459-0562 FAX: 03-6459-0563

Fukuoka Office (Headquarters) RKB Broadcast Hall 4F, 2-3-8 Momochihama, Sawara-ku, Fukuoka City, Fukuoka 814-0001 TEL: 092-834-5520 FAX: 092-834-5540

Representative: Sohei Uekihara, President and CEO Date of Establishment: January 20, 2010 URL: https://group.ureru.co.jp Facebook: https://www.facebook.com/ureru

<Inquiries regarding this release> Ureru Net Koukokusha Group Inc., Executive Officer Yuya Goto E-MAIL: goto@ureru.co.jp TEL: 092-834-5520