Notice of Execution of Basic Agreement Regarding Acquisition of Shares (Making it a Subsidiary) of Call Center and BPO Company "Step y's Co., Ltd." by Ureru Net Advertising Group (9235)
Ureru Net Advertising Group (9235) has signed a basic agreement to acquire Step y's, a call center and BPO company, aiming to expand business by combining digital marketing and backend operations.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 01:19
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:38 (148h 3m after Collected)
Ureru Net Advertising Co., Ltd. Group (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director and CEO: Sohei Uekihara; TSE Growth Market: Securities Code 9235; hereinafter "Ureru Net Advertising Group") announces that its Board of Directors has resolved to sign a basic agreement to acquire the shares of Step y's Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Yukari Kabasawa; hereinafter "Step y's"), which develops call center operations and BPO (Business Process Outsourcing) businesses, and make it a subsidiary. The agreement has been concluded as detailed below.
Regarding this matter, a basic agreement was reached on March 2, 2026. However, at that time, important conditions such as the scope of share acquisition, acquisition value, and scheme were undetermined, and the feasibility and accuracy of the transaction were not sufficient. Therefore, we judged that it did not meet the criteria for determining matters requiring timely disclosure.
Subsequently, as the conditions became more concrete and the certainty of executing the transaction increased, we are disclosing it today as useful information for investment decisions.
Details such as the acquisition price are currently under negotiation and will be disclosed promptly once determined.
1. Purpose and Background of Signing the Basic Agreement
Step y's is a BPO company that centers on inbound and outbound call center operations, and develops back-office support, telephone secretarial agency, and various business agency services. In particular, it has a customer base centered on real estate management companies and real estate-related businesses, and possesses strengths in daily and highly continuous customer response operations such as tenant response, inquiry response, and primary reception work. With strengths in operation construction capabilities centered on customer service and personnel management capabilities, it has contributed to improving the operational efficiency and customer satisfaction of client companies.
Step y's has built a stable business foundation by having many customers in fields close to living infrastructure, including the real estate industry, and possessing a highly recurring revenue model premised on continuous business contracting. On the other hand, we recognize that cultivating new customers, expanding the scope of services provided, and upgrading operational efficiency are important themes for further business growth.
Ureru Net Advertising Group, with Ureru Net Advertising Co., Ltd. at its core, possesses marketing know-how in D2C (online mail order) marketing, internet advertising, SNS marketing, SEO and AEO, and e-commerce support, and has built an operational efficiency system using AI technology and a BtoB sales promotion network. Through the conclusion of this basic agreement, we will consider building a system to support Step y's new customer acquisition and business expansion by utilizing these management resources.
In addition to providing call center operations centering on telephone agency and customer support, SES, and BPO services, Step y's also operates an esthetic business and a restaurant business. However, the target of this share acquisition is the businesses excluding these esthetic and restaurant businesses.
Furthermore, the ratio of the esthetic business and restaurant business to the sales and profit/loss of the relevant company is limited, and the impact on the operating results and financial condition of the relevant company over the past three years is minor.
2. Business Overview of Step y's
Step y's call center business handles a variety of operational tasks, such as order reception and inquiry handling for EC/mail-order businesses, reservation agency, and primary contact windows. It has an operational system that can flexibly respond regardless of the industry or business type, contributing to improving the customer satisfaction of client companies and preventing opportunity loss.
In addition, in the BPO/back-office support business, it broadly supports the indirect operations of companies, centering on order management, data entry, and various administrative tasks. These businesses are highly continuous based on human resources and operational know-how, and are characterized by enabling stable business operations.
3. Synergies with Ureru Net Advertising Group and Growth Strategy for Step y's
By signing this basic agreement, Ureru Net Advertising Group will consider aiming for new customer acquisition and expansion of business areas in Step y's by combining the operational know-how in the call center and BPO areas possessed by Step y's with the know-how regarding D2C (online mail order) marketing, internet advertising, SNS marketing, SEO and AEO, and e-commerce support possessed by Ureru Net Advertising Group.
Specifically, through the marketing support of Ureru Net Advertising Group...
Regarding this matter, a basic agreement was reached on March 2, 2026. However, at that time, important conditions such as the scope of share acquisition, acquisition value, and scheme were undetermined, and the feasibility and accuracy of the transaction were not sufficient. Therefore, we judged that it did not meet the criteria for determining matters requiring timely disclosure.
Subsequently, as the conditions became more concrete and the certainty of executing the transaction increased, we are disclosing it today as useful information for investment decisions.
Details such as the acquisition price are currently under negotiation and will be disclosed promptly once determined.
1. Purpose and Background of Signing the Basic Agreement
Step y's is a BPO company that centers on inbound and outbound call center operations, and develops back-office support, telephone secretarial agency, and various business agency services. In particular, it has a customer base centered on real estate management companies and real estate-related businesses, and possesses strengths in daily and highly continuous customer response operations such as tenant response, inquiry response, and primary reception work. With strengths in operation construction capabilities centered on customer service and personnel management capabilities, it has contributed to improving the operational efficiency and customer satisfaction of client companies.
Step y's has built a stable business foundation by having many customers in fields close to living infrastructure, including the real estate industry, and possessing a highly recurring revenue model premised on continuous business contracting. On the other hand, we recognize that cultivating new customers, expanding the scope of services provided, and upgrading operational efficiency are important themes for further business growth.
Ureru Net Advertising Group, with Ureru Net Advertising Co., Ltd. at its core, possesses marketing know-how in D2C (online mail order) marketing, internet advertising, SNS marketing, SEO and AEO, and e-commerce support, and has built an operational efficiency system using AI technology and a BtoB sales promotion network. Through the conclusion of this basic agreement, we will consider building a system to support Step y's new customer acquisition and business expansion by utilizing these management resources.
In addition to providing call center operations centering on telephone agency and customer support, SES, and BPO services, Step y's also operates an esthetic business and a restaurant business. However, the target of this share acquisition is the businesses excluding these esthetic and restaurant businesses.
Furthermore, the ratio of the esthetic business and restaurant business to the sales and profit/loss of the relevant company is limited, and the impact on the operating results and financial condition of the relevant company over the past three years is minor.
2. Business Overview of Step y's
Step y's call center business handles a variety of operational tasks, such as order reception and inquiry handling for EC/mail-order businesses, reservation agency, and primary contact windows. It has an operational system that can flexibly respond regardless of the industry or business type, contributing to improving the customer satisfaction of client companies and preventing opportunity loss.
In addition, in the BPO/back-office support business, it broadly supports the indirect operations of companies, centering on order management, data entry, and various administrative tasks. These businesses are highly continuous based on human resources and operational know-how, and are characterized by enabling stable business operations.
3. Synergies with Ureru Net Advertising Group and Growth Strategy for Step y's
By signing this basic agreement, Ureru Net Advertising Group will consider aiming for new customer acquisition and expansion of business areas in Step y's by combining the operational know-how in the call center and BPO areas possessed by Step y's with the know-how regarding D2C (online mail order) marketing, internet advertising, SNS marketing, SEO and AEO, and e-commerce support possessed by Ureru Net Advertising Group.
Specifically, through the marketing support of Ureru Net Advertising Group...