Ureru Net Advertising Group (9235) Launches "Ureru AI EC Designer," an AI Update Platform for EC Sites ~EC Updates with Natural Language, Eliminating Production Work with AI x Vibe Coding~

April 2, 2026

Ureru AI Marketing, a subsidiary of Ureru Net Advertising Group, has launched "Ureru AI EC Designer," an AI platform that enables EC site design and content updates through natural language instructions using "Vibe Coding." This service aims to eliminate the bottleneck of traditional production requests, allowing non-technical staff to instantly implement marketing strategies and achieve faster EC site improvements, starting with Shopify support. It is expected to positively contribute to the group's consolidated performance for the fiscal year ending July 2026.

product_launch|financialNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 2, 2026 at 20:35
🔍 Collected: April 2, 2026 at 13:36
🤖 AI Analyzed: April 17, 2026 at 06:19 (352h 42m after Collected)

Ureru AI Marketing Co., Ltd. (hereinafter "Ureru AI Marketing"), a consolidated subsidiary of Ureru Net Advertising Group Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director, President & CEO: Sohei Uekihara; Tokyo Stock Exchange Growth Market: Securities Code 9235; hereinafter "Ureru Net Advertising Group"), has launched "Ureru AI EC Designer," an AI platform service that enables design modifications and content updates for EC sites using only natural language instructions.

This service implements "Vibe Coding," a natural language coding method, in the EC operation domain, providing a mechanism where non-engineer and non-designer personnel can have AI directly rewrite EC site template files with only Japanese instructions.

Initial support will begin with Shopify, and will gradually expand to include major EC platforms in the future.

【Service Overview: What is "Ureru AI EC Designer"】

"Ureru AI EC Designer" is an AI platform construction support service that enables design modifications, layout changes, and content updates for EC sites to be completed solely through natural language instructions.

Conventionally, improving EC sites required specialized knowledge such as HTML/CSS and template languages (e.g., Shopify's Liquid), making reliance on external production companies and engineers indispensable.

This service provides the following in a one-stop manner:

・Introduction of AI platform and support for in-house environment construction

・Context design specialized for EC sites (prompt, rules, structure definition)

・Automatic rewriting of templates utilizing Vibe Coding with natural language

This enables an environment where marketing measures such as "I want to improve the banner" or "I want to change the layout" can be immediately executed by the personnel in charge themselves.

【Essential Value: Eliminating the Bottleneck of "Production Requests"】

The greatest value of this service lies not merely in providing an AI tool, but in resolving the structural bottleneck of "production requests" in EC operations.

Ureru AI Marketing analyzes the EC site structure for each client company and designs a dedicated context that allows AI to accurately generate and modify code, thereby achieving safe and highly reproducible site updates.

As a result, the conventional process of "Planning → Production Request → Revision → Implementation" evolves into "Planning → Instruction → Immediate Implementation."

【Challenges for EC Businesses and Value Provided】

Competition in the EC market has shifted to a phase where update speed and the number of improvements determine results. Meanwhile, many businesses face lost opportunities due to a lack of production resources.

By introducing this service, the following effects are expected:

・Reduction of external production costs

・Shortening of lead time until measure execution

・Establishment of an autonomous improvement system by the marketing team

・Acceleration of A/B tests and LP improvements

・Maximization of sales through increased PDCA cycles

【Revenue Model and Linkage with Our Group Strategy】

This service will generate strong synergies with the existing businesses of Ureru Net Advertising Group, in addition to standalone SaaS revenue.

・Improvement of customer unit price through collaboration with digital marketing business
・Enhancement of value provided in the D2C and EC support domains
・Advanced AI support through integration with AEO (Ureru AI Optimization)
・Expansion into the Agentic Commerce domain

Through this, we aim for evolution into an "EC growth support platform centered on AI," going beyond mere tool provision.

【Future Developments】

In the short term, we will accumulate implementation実績 for Shopify support and improve the service's accuracy and reproducibility. In the medium term, we will expand support to major EC platforms, significantly broadening the target market. In the long term, by promoting integration with AEO and Agentic Commerce, we aim to establish an autonomous EC operation platform driven by AI.

While the impact of this matter on the consolidated performance of Ureru Net Advertising Group is currently considered minor, we anticipate a positive contribution to the consolidated performance for the fiscal year ending July 2026.

Moving forward, our group will continue to strive for sustainable business growth and increased corporate value by applying AI technology to practical operations.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　End