KADOKAWA Corporation (Headquarters: Chiyoda-ku, Tokyo; Director, Representative Executive Officer, President & CEO: Tsuyoshi Natsuno) announces the release on Thursday, July 16, 2026, of 'Let’s Stop Saying It’s for Your Sake: When Parents Release Their Ego, Children Begin to Move' by Manabu Ushioda, a former elementary school teacher and parenting coach who currently shares child-rearing advice on Instagram.
This book is a teenage parenting bible from a former teacher who experienced classroom collapse. It explains how to transform parent-child relationships into love-based connections by releasing the 'ego' born from parental anxiety and fear, and by turning inward to confront one's inner self. The book details practical steps for building deep trust, incorporating insights into emotional mechanisms and concrete dialogue skills.
● The True Nature of Ego Revealed by a Former Elementary School Teacher Who Experienced Classroom Collapse
The author spent 15 years as an elementary school teacher and experienced classroom collapse. At his lowest point, he realized that the words he had often said to children—'It’s for your sake'—were actually expressions of his own ego, driven by personal anxiety and fear: 'It’s for my sake.' In this book, he uncovers the true nature of the 'five egos' that make parenting difficult—such as the need for approval and self-defense—and emphasizes the importance of looking inward, not trying to change the child.
● The Real Reason Parents Get Irritated with Their Children: Their Own 'Beliefs and Values'
Even when parents intellectually understand their children, they often still feel irritated. This irritation stems from unconscious 'defense programs' within parents and society’s external standards. This book proposes a three-step process: reverse-engineer your emotions to access the 'primary emotions' beneath irritation, identify your rigid personal rules (beliefs and values), and loosen them. Through self-acceptance—acknowledging yourself as you are—it explains how to build healthy relationships as your authentic self.
● Dialogue Skills to Deeply Connect with Your Child as Your True Self
In the latter half, the book explains five practical skills, such as using 'I-messages' to communicate honestly without hiding your ego, and building 'horizontal relationships' that respect the child as an individual. It also carefully walks readers through practical approaches to transform relationship-damaging phrases like 'Study harder!' into words that children can truly hear and accept.
The goal of parent-child relationships is not obedience, but building a relationship where dialogue is always possible. This book reaffirms that principle and is packed with practical tips to genuinely transform your relationship.
● Table of Contents
Chapter 1: Why Doesn’t My Relationship with My Child Work, Even Though I’m Trying So Hard?
Chapter 2: What Creates 'For My Own Sake'?
Chapter 3: Deeply Understanding Your Current Self
Chapter 4: Releasing Your Ego and Becoming Someone Who Can Speak Honestly
Chapter 5: Honest Communication with Your Child
Chapter 6: [Practice Section] Turning the Words You Always Say into Honest Expressions
● Publication Details
Title: Let’s Stop Saying It’s for Your Sake: When Parents Release Their Ego, Children Begin to Move
Author: Manabu Ushioda
Price: ¥1,925 (¥1,750 + tax)
Release Date: Thursday, July 16, 2026 (e-book available the same day)
Format: B6 size
Pages: 208
ISBN: 978-4-04-330158-4
Publisher: KADOKAWA Corporation
KADOKAWA Official Book Details Page >>
● Author Profile
Manabu Ushioda
Parenting Coach / Educator. Spent 15 years as an elementary school teacher, working with many children and parents in homeroom, special support classes, and resource rooms. After experiencing classroom collapse, he systematically studied human understanding through psychology, neuroscience, and coaching. After graduating from a coaching school, he became independent and now serves as principal of a learning center he co-founded, while offering workshops to improve parent-child relationships. On Instagram, he shares parenting communication tips and mindset advice, with over 80,000 followers (as of June 2026). He is actively promoting 'the way we speak to children' and 'our mindset' as tools to fundamentally improve parent-child relationships.
Instagram: @yellow_kosodate
X: @yellow_kosodate
FACT BOX
- Source: PR TIMES
- Category: New Product