Educational Program 'Tama' 1st Photobook Launch Event Announced! Special Talk Show with War Photographer Yoichi Watanabe
Key facts
- Educational Program 'Tama' 1st Photobook Launch Event Announced! Special Talk Show with War Photographer Yoichi Watanabe
- KADOKAWA CORPORATION will release the 1st photobook 'Genjitsu Tohi' of Tama, the main character of the popular content 'Educational Program', on August 12, 2026. To commemorate the release, events will be held in Osaka and Tokyo on August 14 and 16, 2026, featuring a special talk show with war photographer Yoichi Watanabe. Reservations start on June 3.
- Source: PR Times
- Date: June 3, 2026
Direct answer
KADOKAWA CORPORATION will release the 1st photobook 'Genjitsu Tohi' of Tama, the main character of the popular content 'Educational Program', on August 12, 2026. To commemorate the release, events will be held in Osaka and Tokyo on August 14 and 16, 2026, featuring a special talk show with war photographer Yoichi Watanabe. Reservations start on June 3.
- Citation
- Educational Program 'Tama' 1st Photobook Launch Event Announced! Special Talk Show with War Photographer Yoichi Watanabe (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
KADOKAWA CORPORATION will release the 1st photobook 'Genjitsu Tohi' of Tama, the main character of the popular content 'Educational Program', on August 12, 2026. To commemorate the release, events will be held in Osaka and Tokyo on August 14 and 16, 2026, featuring a special talk show with war photographer Yoichi Watanabe. Reservations start on June 3.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 20:00
- 🔍 Collected: June 3, 2026 at 11:20
- 🤖 AI Analyzed: June 7, 2026 at 01:24 (86h 3m after Collected)
KADOKAWA CORPORATION (Headquarters: Chiyoda-ku, Tokyo; Director, Representative Executive Officer, President & CEO: Tsuyoshi Natsuno) will release 'Educational Program Tama 1st Photobook Genjitsu Tohi' on Wednesday, August 12, 2026. To commemorate the publication, launch events featuring Tama have been scheduled in Tokyo and Osaka. Sales reception at each store will begin today, Wednesday, June 3, at 11:00 AM.
Title: Educational Program Tama 1st Photobook Genjitsu Tohi
Price: 3,200 yen + tax
Release Date: Scheduled for Wednesday, August 12, 2026
Specifications: A4 size / 104 pages
Supervision: Momonikusu
Photography: Sho Kaga (Kagaya), Tamahiyo no Photo Studio, Anonymous, MisaSohma (Kabukicho studioAria), Yoichi Watanabe, Rei Kinoshita (Decolte Co., Ltd.), Dai, Saint Chihiro Chitch
Release & Publication: KADOKAWA CORPORATION
The content 'Educational Program' is rapidly gaining popularity, mainly on social media. A special event will be held to commemorate the release of the 1st photobook of its main character, Tama.
This work features Tama photographed from the unique perspectives of eight individuals active in different fields, including comedians, a war photographer, and a children's photo studio. It is a one-of-a-kind book packed with never-before-seen 'reality-escaping' moments of Tama.
To commemorate the book's release, a 'handover event' by Tama will be held, along with a special 'talk show' featuring war photographer Yoichi Watanabe, who contributed to the photography, and Tama.
Furthermore, information on photobooks with exclusive bonuses available at online bookstores including Amazon will also be released.
◆Photobook Launch Event Details
Scheduled Dates: Friday, August 14, 2026... Osaka (TSUTAYA EBISUBASHI)
/ Sunday, August 16, 2026... Tokyo (HMV Esola Ikebukuro)
Sales Period: Wednesday, June 3, 2026, 11:00 AM to Sunday, June 28, 2026, 10:00 PM
[Event Content]
<1 Book Ticket>
- 1 photobook handed over by Tama
- 1 limited-edition photo (random from 3 types)
- 1 limited-edition sticker (1 type)
<3 Book Ticket> Talk Show Participation Set
- 1 pre-signed photobook handed over by Tama
- 2 photobooks
- Talk show participation ticket (Speakers: Tama, War Photographer Yoichi Watanabe - scheduled)
- 3 limited-edition photos (complete set of all 3 types)
- 1 limited-edition sticker (1 type)
*The designs of the limited-edition photos and stickers differ between the Tokyo and Osaka venues.
*Items not handed over by Tama will be handed over by staff.
◆Online Store Bonus Details
Reservations are currently being accepted at various online bookstores! Purchases at the following eligible stores will include an exclusive bonus (trading card).
Participating Stores: Amazon, Rakuten Books, Seven Net Shopping, Animate Online Shop
Bonus: 1 randomly enclosed trading card (2 types total)
● Tama's unseen side captured through 8 viewfinders.
The first photobook of Tama, the main character of the rapidly popular content 'Educational Program', is finally published.
Eight photographers active in different fields, including comedians, a war photographer, a children's photo studio, and a wedding photo studio, have come together.
What each viewfinder captured was a side of Tama no one has ever seen before.
A one-of-a-kind book that tightly encapsulates Tama's 'reality-escaping' moments.
Comedian: Sho Kaga (Kagaya) / Children's Photo Studio: Tamahiyo no Photo Studio / Street Snap: Anonymous / Host Photographer: MisaSohma (Kabukicho studioAria) / War Photographer: Yoichi Watanabe / Wedding Photo Studio: Rei Kinoshita (Decolte Co., Ltd.) / Landscape Photographer: Dai / Artist: Saint Chihiro Chitch
An original content by creator Momonikusu, based on the concept of a 'non-existent educational program'. Characterized by a unique worldview that depicts daily worries, anxieties, and the difficulty of living with black humor, despite its cute and relaxed appearance, it has garnered empathy and reactions mainly on social media. The story revolves around three main characters: Tama, a shy, negative but proud seal; Paul, a lively octopus living in Tama's house; and Hakase, a knowledgeable entity in Tama's computer.
FAQ
When is the photobook release date?
Wednesday, August 12, 2026.
Where will the events be held?
At TSUTAYA EBISUBASHI in Osaka and HMV Esola Ikebukuro in Tokyo.
When can I buy event tickets?
From 11:00 AM on Wednesday, June 3, 2026, until 10:00 PM on Sunday, June 28, 2026.