GMO TECH Becomes a Momentum ACP Certified Partner to Strengthen Ad Risk Countermeasures

GMO TECH Inc. (CEO: Ryoichi Suzuki, hereafter GMO TECH), a GMO Internet Group company, has joined the ad integrity promotion program 'ACP Safe Display Ads' provided by Momentum Inc. (CEO: Kohei Hosoi, hereafter Momentum), and on Friday, May 1, 2026, was certified as an ACP Partner (a business that achieves highly reliable ad delivery). GMO TECH will introduce a risk countermeasure tool that controls ad placement domains, preventing delivery to inappropriate media, thereby improving the safety of ad delivery and reducing the risk of brand damage.

【Background】

With the expansion of the digital advertising market, ensuring safety and quality has become a critical issue for advertisers and advertising agencies.

According to a survey of advertisers and users conducted by the Ministry of Internal Affairs and Communications, about 30% of advertisers reported experiencing brand safety issues with digital ads. Furthermore, 92% of users who saw ads delivered on inappropriate articles, etc., reported that their impression of the advertiser worsened (*1). A decline in image due to inappropriate ad delivery is a significant risk for companies, and measures against inappropriate ad delivery and brand image damage have become a responsibility for advertisers and ad agencies.

GMO TECH is addressing this issue as a critical challenge in its advertising business and is promoting the improvement of ad delivery safety.

(*1) Guidance for Advertisers, etc. for Appropriate and Effective Delivery of Digital Ads | Ministry of Internal Affairs and Communications https://www.soumu.go.jp/main_content/001013697.pdf

【Initiatives】

Introduction of Ad Risk Countermeasure Tool 'HYTRA DASHBOARD'

GMO TECH has introduced Momentum's ad risk management tool 'HYTRA DASHBOARD' to its affiliate advertising service 'GMO SmaAD'.

This tool controls ad placement domains and excludes inappropriate or fraudulent content from ad placements. This reduces the risk of brand damage and optimizes advertising effectiveness.

▶'GMO SmaAD' Service Site: https://smaad.net/

What is 'HYTRA DASHBOARD'?

It is a blocklist service for ad delivery that analyzes over 100 million URLs daily, identifying and listing domains with a high risk of 'ad pollution,' such as brand image damage and ad fraud (*2).

By combining advanced machine judgment based on proprietary screening standards and visual checks by dedicated operators, it provides a highly accurate and comprehensive list of non-recommended domains for delivery. Applying the latest list, which is updated and provided in real-time, to ad delivery settings supports a healthy ad operation environment.

▶'HYTRA DASHBOARD' Site: https://www.m0mentum.co.jp/service/hytra-dashboard

(*2) Fraudulent acts of earning advertising rewards by artificially inflating the number of ad views or clicks through illicit means.

【Future Plans】

GMO TECH will continue to work on improving the safety of ad delivery and will proceed with providing services that both advertisers and media operators can use with peace of mind.

Furthermore, we will aim to maximize advertising effectiveness through 'GMO SmaAD' and support corporate marketing activities.

【About GMO TECH】

GMO TECH develops its own services using the latest technology and provides customer acquisition support across all of web marketing.

'MEO Dash! byGMO,' which supports top rankings in Google Maps search, is a service that enhances store/facility recognition and promotes visits through MEO (Map Engine Optimization). 'SEO Dash! byGMO,' which supports improving customer acquisition in organic search, provides SEO measures based on proprietary algorithm analysis and supports the improvement of website search rankings. The ad delivery service 'GMO SmaAD' provides optimal promotion strategies according to the client's objectives, centered on affiliate (performance-based) advertising. 'GMO App Off-Billing' is a new payment service that reduces payment fees and helps improve profitability.

GMO TECH, including these services, focuses on conversions (results) such as inquiries, purchases, and installs, which are the most important KPIs in our customers' web strategies across all businesses, and contributes to the business development of our client companies through customer acquisition.

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