[BUZZ STADIUM] BUZZ, with 84 locations nationwide, partners with SFS LLC, operator of Hirosaki-based 'FUNKY STADIUM'
BUZZ GROUP, operator of nationwide rental studios, has partnered with SFS, operator of a dance studio in Hirosaki. They plan to open the 24-hour unmanned multi-purpose rental studio 'BUZZ STADIUM' in Hirosaki, Aomori around June 2026, marking BUZZ's first alliance-based expansion.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 23, 2026 at 11:52 (1h 20m after Collected)
BUZZ GROUP Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Ken Watanabe, hereinafter "BUZZ"), which operates the rental studio "BUZZ" with over 84 locations nationwide, and SFS LLC (Headquarters: Hirosaki City, Aomori Prefecture, Representative: Nobuo Iwabuchi, hereinafter "SFS"), which operates the dance studio "FUNKY STADIUM" and the dance, music, and art outdoor festival "SHIROFES." based in Hirosaki City, Aomori Prefecture, have concluded a business alliance. Through this collaboration between the two companies, a rental studio named "BUZZ STADIUM" is scheduled to open in Hirosaki City, Aomori Prefecture around June 2026. For BUZZ, opening a store through a business alliance with a partner deeply rooted in local culture is a first-of-its-kind initiative.
This initiative aims to address the challenge of insufficient practice environments in regional cities while taking a new approach to provide the local community with spaces suited for various uses—not just dance, but also fitness, ballet, and business purposes. By combining BUZZ's established 24-hour unmanned operations and smartphone-based booking/access systems with SFS's community connections and operational expertise cultivated in Hirosaki, the goal is to create a space open to an even wider range of users.
BUZZ Official Website
✦ Overview
Store Name: BUZZ STADIUM
Location: Plaza Ito 2F, 120-1 Dotemachi, Hirosaki City, Aomori Prefecture
Scheduled Opening: Around June 2026
Operating Model: Planned 24-hour unmanned operation with smartphone booking and access control
Planned Number of Rooms: 4 rooms total (from medium studios up to 35㎡ to individual practice studios)
Facilities: 1 Restroom, Ballet bar installation
Usage Purposes: Dance / Filming / Voice training / Yoga / Ballet / Fitness / Lessons, etc.
Provided by: SHIROFES.
✦ Background of the Alliance
"The lack of practice environments in regional cities and the need for multi-purpose spaces"
In regional cities, there is a chronic shortage of places where children and young dancers can practice freely. Particularly with public facilities, there are cases where use by minors alone is difficult or requires parents to drop them off and pick them up, severely limiting practice opportunities on weekdays. Furthermore, Aomori/Hirosaki is a snowy region where outdoor practice is difficult during the winter, making it an area prone to seasonal disparities in practice environments.
On the other hand, what the community needs is a space that can be used flexibly beyond just dance practice. With the new BUZZ STADIUM, the plan is to build a space designed for a variety of uses—including fitness, ballet, small group lessons, and business purposes—aiming to be an accessible hub for diverse local users.
While expanding to over 84 locations nationwide, BUZZ has perfected a 24-hour unmanned operational system allowing reservations and access with just a smartphone. SFS operates the dance studio "FUNKY STADIUM" in Hirosaki and plans and manages community-based events. The alignment of both companies' strengths and directions made this business alliance a reality.
Provided by: FUNKY STADIUM
✦ What This Alliance Will Achieve
1. Realization of BUZZ's first expansion model via business alliance
BUZZ STADIUM is the first store expansion for BUZZ carried out through a business alliance. By multiplying the operational know-how of nationwide expansion with the insights of a locally rooted partner, the aim is to build a new expansion model that meets regional needs.
2. Creating an environment available when needed via 24-hour unmanned operation
Utilizing BUZZ's 24-hour unmanned system, a flexible usage environment including early mornings and late nights will be established. The smart operation, which allows users to book via the official website or LINE and start using the space without visiting a reception desk, is the same system adopted in existing BUZZ locations.
3. Creating a multi-purpose space open to non-dance users
BUZZ STADIUM is envisioned to be a space accommodating diverse needs beyond dance, such as fitness, ballet, and business. Based on local usage realities and feedback, it will be developed as a user-friendly space unique to Hirosaki.
4. Facility planning reflecting regional needs
In this project, facility improvements based on local needs are also being considered. As noted in shared drafts, the installation of ballet bars—a first for the BUZZ brand—is under consideration, indicating a direction toward accommodating a wide range of uses, including non-dance users.
BUZZ Shibuya TOWER 3-2st / BUZZ Kichijoji 201st
BUZZ Shibuya TOWER 7-1st / BUZZ Fukuoka Main Store 2st
✦ Comments
Nobuo Iwabuchi, Representative of SFS LLC, Comment:
In Hirosaki, we have long connected with local people through dance...
This initiative aims to address the challenge of insufficient practice environments in regional cities while taking a new approach to provide the local community with spaces suited for various uses—not just dance, but also fitness, ballet, and business purposes. By combining BUZZ's established 24-hour unmanned operations and smartphone-based booking/access systems with SFS's community connections and operational expertise cultivated in Hirosaki, the goal is to create a space open to an even wider range of users.
BUZZ Official Website
✦ Overview
Store Name: BUZZ STADIUM
Location: Plaza Ito 2F, 120-1 Dotemachi, Hirosaki City, Aomori Prefecture
Scheduled Opening: Around June 2026
Operating Model: Planned 24-hour unmanned operation with smartphone booking and access control
Planned Number of Rooms: 4 rooms total (from medium studios up to 35㎡ to individual practice studios)
Facilities: 1 Restroom, Ballet bar installation
Usage Purposes: Dance / Filming / Voice training / Yoga / Ballet / Fitness / Lessons, etc.
Provided by: SHIROFES.
✦ Background of the Alliance
"The lack of practice environments in regional cities and the need for multi-purpose spaces"
In regional cities, there is a chronic shortage of places where children and young dancers can practice freely. Particularly with public facilities, there are cases where use by minors alone is difficult or requires parents to drop them off and pick them up, severely limiting practice opportunities on weekdays. Furthermore, Aomori/Hirosaki is a snowy region where outdoor practice is difficult during the winter, making it an area prone to seasonal disparities in practice environments.
On the other hand, what the community needs is a space that can be used flexibly beyond just dance practice. With the new BUZZ STADIUM, the plan is to build a space designed for a variety of uses—including fitness, ballet, small group lessons, and business purposes—aiming to be an accessible hub for diverse local users.
While expanding to over 84 locations nationwide, BUZZ has perfected a 24-hour unmanned operational system allowing reservations and access with just a smartphone. SFS operates the dance studio "FUNKY STADIUM" in Hirosaki and plans and manages community-based events. The alignment of both companies' strengths and directions made this business alliance a reality.
Provided by: FUNKY STADIUM
✦ What This Alliance Will Achieve
1. Realization of BUZZ's first expansion model via business alliance
BUZZ STADIUM is the first store expansion for BUZZ carried out through a business alliance. By multiplying the operational know-how of nationwide expansion with the insights of a locally rooted partner, the aim is to build a new expansion model that meets regional needs.
2. Creating an environment available when needed via 24-hour unmanned operation
Utilizing BUZZ's 24-hour unmanned system, a flexible usage environment including early mornings and late nights will be established. The smart operation, which allows users to book via the official website or LINE and start using the space without visiting a reception desk, is the same system adopted in existing BUZZ locations.
3. Creating a multi-purpose space open to non-dance users
BUZZ STADIUM is envisioned to be a space accommodating diverse needs beyond dance, such as fitness, ballet, and business. Based on local usage realities and feedback, it will be developed as a user-friendly space unique to Hirosaki.
4. Facility planning reflecting regional needs
In this project, facility improvements based on local needs are also being considered. As noted in shared drafts, the installation of ballet bars—a first for the BUZZ brand—is under consideration, indicating a direction toward accommodating a wide range of uses, including non-dance users.
BUZZ Shibuya TOWER 3-2st / BUZZ Kichijoji 201st
BUZZ Shibuya TOWER 7-1st / BUZZ Fukuoka Main Store 2st
✦ Comments
Nobuo Iwabuchi, Representative of SFS LLC, Comment:
In Hirosaki, we have long connected with local people through dance...