What is the Best-Selling 'Eel' for Father's Day Gifts in the May Early Bird Sales? Announcing the 'Father's Day Gift Eel Best-Selling Ranking Early Bird Edition TOP 10'. 2nd Place is 'Hamanako Unagi no Tanaka', 1st Place is 'Unagiya Kawasui'

Father's Day.jp (https://chichinohi.jp/), a media site specializing in Father's Day information, has released the '2026 Father's Day Gift Popular Eel Best-Selling Ranking TOP 10', announcing the needs and trends of the Father's Day sales battle.

What is the best-selling eel, a classic Father's Day gift announced this time? In the 'Father's Day Gift Popular Eel Best-Selling Ranking TOP 10', we aggregated and ranked the best-selling classic eel gifts.

As expected, in 2026, continuing from 2025,

1st place is the king of eel gifts, 'Unagiya Kawasui' in Wakayama Prefecture.

2nd place is 'Hamanako Unagi no Tanaka', a specialty store with 88 years of dedication to eel.

Furthermore, 'eel' for Father's Day gifts also ranked 1st in the product-specific search keyword ranking, making it a highly popular product.

'2026 Father's Day Gift Popular Eel Best-Selling Ranking TOP 10'

https://chichinohi.jp/unagi-ranking/

'May Edition: Father's Day Search Keyword Ranking 2026 Product Word TOP 15'

https://chichinohi.jp/keyword_ranking05/

[Ranking Survey Overview]

- Father's Day.jp PV Survey Overview

Survey Subject: Father's Day.jp ( https://chichinohi.jp/ )

Survey Method: Google Analytics access count and Rakuten Affiliate reward count

Survey Target: 25,812 valid accesses, 2,233 reward contracts

Survey Period: May 1 to May 31, 2026

Survey Information Public URL: https://chichinohi.jp/

*Rakuten Affiliate reward counts include unconfirmed and pending ones. Also, since it is a combined actual value of other media sites of Groov Co., Ltd. such as Respect for the Aged Day.jp, it includes some numbers not related to 'Father's Day'.

Nowadays, when it comes to Father's Day presents for dads, it has become such a standard that people immediately say 'eel'.

This trend strengthens every year, many eel restaurants are supported, and the top ranks of Rakuten's rankings are filled with eel.

Although sales prices inevitably rise year by year due to price hikes of young eels, we believe the following 6 points are the reasons why it is still chosen as a Father's Day present.

Why is eel popular as a Father's Day gift?

1. Eel contains the message 'Dad, do your best at work'.

Eel is a stamina-boosting ingredient rich in protein, vitamin A, and vitamin B1. The eel and the messenger are well linked.

2. Eel is supported as a countermeasure against summer fatigue.

Father's Day is the third week of June. In the season when the heat begins and summer is coming, eel is highly valued as an ingredient to prevent summer fatigue.

3. It has a strong impression of being a luxury ingredient.

Because it is not something you can easily eat on a regular basis and has the impression of a luxury ingredient, the father who receives it will be delighted.

4. The calendar is close to the Midsummer Day of the Ox, increasing opportunities to associate it with eel.

Also, since it lasts a long time if frozen, it is purchased in advance as a Father's Day gift to be eaten on the Midsummer Day of the Ox.

5. It can now be delivered 'deliciously' even through online shopping.

With the evolution of cooking and freezing technology, and the development of frozen logistics, selling through online shopping has become easier.

6. Ingenuity in Father's Day gift wrapping.

Gift wrapping that makes the receiving father happy has been adopted, making it viable as a gift product.

These are the 6 reasons why eel is popular as a Father's Day gift.

At Father's Day.jp, we will release the 'Father's Day Gift Popular Eel Best-Selling Ranking TOP 10' to show what is the best-selling eel, a classic Father's Day gift that is delightful to receive and delicious to eat.

Father's Day Gift Popular Eel Best-Selling Ranking TOP 10

[1st Place] Unagiya Kawasui Kawaguchi Suisan

[1st Place] Plump and Savory Domestic Eel Kabayaki 3-Type Set

The overwhelming champion 'Unagiya Kawasui', which has won the Rakuten Gourmet Award in the eel category for 13 consecutive years, proudly takes 1st place. The 'Domestic Eel Kabayaki 3-Type Set', chosen by many as a Father's Day gift, is a popular product with endless repeaters. It is a set of 3 types of eel where you can choose how to eat: savory grilled whole, easy-to-eat cuts, and chopped for hitsumabushi. The plump and juicy domestic eel becomes an exquisite feast just by putting it on rice. As a classic gift that is appreciated every year, it is highly recommended for this year's Father's Day.

Store Name: Unagiya Kawasui Kawaguchi Suisan

Price: From 5,990 yen

https://chichinohi.jp/unagi-ranking/#rank1

[2nd Place] Long Kabayaki 90-110g x 2 pieces (with sauce, sansho, clear soup)

88 years of dedication to eel, a trusted eel specialty store, achieving 5 crowns in various Rakuten rankings. With numerous awards, Unagi no Tanaka is highly rated to the extent that repeaters say they can't eat any other kabayaki. Using domestic eel characterized by its plump texture and savory flavor, it is a luxurious set that comes with a secret sauce, sansho, and clear soup. It has received high praise from many people saying 'soft and easy to eat' and 'thick and fluffy, the best', making it very popular as a Father's Day gift. How about giving a heartwarming moment as a present to convey your daily gratitude?

Store Name: Hamanako Unagi no Tanaka

Price: From 6,480 yen

https://chichinohi.jp/unagi-ranking/#rank2

[3rd Place] Daigo Kabayaki Domestic Eel Long Kabayaki (approx. 120g) x 2 piece set

Monde Selection Gold Award winner, a premium domestic eel born from joint development between a chef of a Michelin regular restaurant and Daigo Unagi Kobo. The domestic long kabayaki of 'Daigo Unagi Kobo', carefully finished by craftsmen, is a masterpiece with umami condensed in its plump meat. Along with the aroma of the savory sauce, it creates a moment of bliss. The thoughtful set that also includes sauce, sansho, and clear soup is a classic that constantly receives favorable reviews in gift rankings. It is an elegant gift suitable for Father's Day.

Store Name: Only Good Things Daigo Unagi Kobo

Price: From 5,800 yen

https://chichinohi.jp/unagi-ranking/#rank3

[4th Place] South Kyushu Brand Eel Kabayaki Extra Large Size

The premium eel from South Kyushu, which accounts for 60% of the national production, is about twice the size of specialty stores at 180g per piece. The two carefully grilled domestic long kabayaki are savory on the outside and plump on the inside. With sauce and sansho included, you can enjoy authentic unaju at home. Many satisfied voices in reviews say 'thick and soft' and 'the father I gave it to praised it highly!'. Perfect as an accompaniment to alcohol or as a feast for the whole family to gather around.

Store Name: Echizen Crab Craftsman Kouragumi (DENSHOKU)

Price: From 2,499 yen

https://chichinohi.jp/unagi-ranking/#rank4

[5th Place] Selectable Size Extra Large Eel Kabayaki

A proud fatty eel that undergoes careful mud removal and 'grilling' slowly divided into 5 times. You can choose the size according to your needs: chopped, kabayaki, or whole long grilled. Highly rated by many people saying 'soft and easy to eat' and 'thick and fluffy, the best'. It is popular for being able to enjoy the genuine authentic taste.

Store Name: Echizen Crab Wholesaler 'Masuyone'

Price: From 2,380 yen

https://chichinohi.jp/unagi-ranking/#rank5

[6th Place] Domestic Cut Eel Kabayaki 60g x 2 bags and Clear Soup Set

The domestic eel of a long-established department store basement eel specialty store is a proud kabayaki cooked over time using only high-quality eel carefully selected by craftsmen. You can enjoy the deliciousness of a specialty store just as it is through the careful splitting, steaming, and grilling pursued by eel craftsmen. It comes with a message card in a Father's Day gift box.

Store Name: Eel Specialty Store Hamanako Yamabuki

Price: 4,830 yen

https://chichinohi.jp/unagi-ranking/#rank6

[7th Place] Eel Kabayaki Medium Size 115-130g x 2 pieces

A popular product of 'Natsume Shoten', an eel specialty store with 66 years of establishment and integrated production from breeding to sales. It is popular for being able to enjoy kabayaki that is thoroughly particular about the grilling method, taking time slowly to maximize the taste of carefully selected ingredients. Furthermore, the included clear soup is a nice touch. How about giving a heartwarming moment as a present to convey your daily gratitude?

Store Name: Toyohashi Unagi Natsume Shoten

Price: 5,715 yen

https://chichinohi.jp/unagi-ranking/#rank7

[8th Place] Extra Large Eel Kabayaki Set (210g or more x 1 piece, chopped eel, shijimi soup included)

The eel from Mikawa Isshiki, Aichi Prefecture, is characterized by a well-balanced taste with both meat and skin being soft. It has good fat riding and a plump texture. 'Kanemitsu's' proud gas-grilled eel that has carefully gone through the grilling and steaming process on an original production line particular about grilling. It comes as a set with shijimi soup using shijimi clams from Aichi Prefecture, making it perfect for a Father's Day gift.

Store Name: Mikawa Isshiki, Aichi Prefecture Unagi no Kanemitsu

Price: 7,480 yen

https://chichinohi.jp/unagi-ranking/#rank8

[9th Place] Additive-free Sauce Hamanako Eel Kabayaki 140g x 2 pieces

The eel of 'Sanboshi', adopted for department store gifts, is a slightly larger size of 140g, about 25cm. The degree of fat riding is for everyone, and it is a set of masterpieces that also includes particular sansho, particular ultimate sauce, and instructions on how to eat.

Store Name: Hamanako Unagi Sanboshi

Price: 7,480 yen

https://chichinohi.jp/unagi-ranking/#rank9

[10th Place] Sugamo Tea Shop Yamane-en

[10th Place] 100% Domestic Kagoshima Prefecture Eel Kabayaki Approx. 140g with Sauce & Sansho

The domestic eel kabayaki from Kagoshima Prefecture, popular at the physical store in Sugamo, is an authentic one grilled plumply and savory. With the secret sauce and sansho included, you can immediately enjoy the taste of a specialty store. Since it can be stored at room temperature, it is also ideal for gifts. You can choose the number of pieces from 1 to 5, so you can give it according to the number of people in your family and your budget.

Store Name: Sugamo Tea Shop Yamane-en
Price: From 4,320 yen

https://chichinohi.jp/unagi-ranking/#rank10

This concludes the 'Father's Day Gift Popular Eel Best-Selling Ranking TOP 10'. Through this ranking, why not give your father an eel, which is effective for recovering from fatigue towards the upcoming heat and useful for preventing summer fatigue, along with your feelings of gratitude?

Eel/Kabayaki Gifts: 5 Popular Specialty Stores & Explanation of Why They Are Chosen for Father's Day

Furthermore, Father's Day.jp explains in detail '5 Popular Eel/Kabayaki Specialty Stores', 'Points when choosing eel', and 'What is the price/market price of eel?'. Please take a look.

Detailed explanation here

https://chichinohi.jp/unagi/

Also, the Father's Day.jp Father's Day Gift Ranking Eel Category is updated daily, so please use it as a reference.

https://chichinohi.jp/giftranking/dailyranking-unagi/

Related Press Release

20 people will be selected by lottery to win a total of 100,000 yen worth of prizes! The Father's Day Gift Present Campaign 2026 sponsored by Father's Day.jp is currently being held.

In this campaign, we have prepared 20 carefully selected Father's Day gifts (worth a total of 100,000 yen) that you would want to give with feelings of gratitude. A rich variety of lineups are available, from classic alcohol to sweets, healing goods, and even currently popular skincare items.

Applicants can choose the product they 'want to give/want to receive' from these 20 types of gifts and apply.

A total of 20 winners will be selected by lottery to receive the gift they chose.

The application period is from May 22, 2026 (Friday) to 23:59 on Father's Day, June 21 (Sunday).

Please apply.

Details of the Father's Day Gift Present Campaign 2026 and the application page are here

https://chichinohi.jp/lp/fathersday-gift-campaign/

■ Father's Day.jp Media Overview

■ Father's Day.jp Media Overview

Father's Day in 2026 is June 21 (Sunday).
The information media 'Father's Day.jp' specializing in Father's Day develops a wide range of content useful for choosing presents, from basic information such as 'When is Father's Day this year?' to over 300 types of gift rankings.

In addition, we regularly conduct questionnaire surveys on 'public gift circumstances' such as gift budgets, places of purchase, and important points when selecting. We provide useful reference information that allows those who are going to choose Father's Day gifts to grasp real trends.

Related Media

Mother's Day.me: https://hahanohi.me/
The specialized media 'Mother's Day.me' that disseminates information about Mother's Day develops a variety of content useful for choosing presents, such as basic information like 'When is Mother's Day this year?', publication of questionnaire survey data, and over 300 rankings showing currently popular Mother's Day gifts and presents.

Respect for the Aged Day.jp: https://keirounohi.jp/
An information media site specializing in Respect for the Aged Day that disseminates various information about Respect for the Aged Day.

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