Even on Father's Day, it's not too late: New form of gifts 'eGifts & Social Gifts' compatible with Father's Day gifts '2026 Version Father's Day eGift Popularity Ranking TOP10' announced. Father's Day.jp survey

Father's Day.jp, a specialized media for Father's Day gifts (https://chichinohi.jp/), has published the latest 'Father's Day Gift Social Gift (eGift) Best-Selling Ranking TOP15' reflecting the latest purchasing trends.

【Detailed Ranking URL】

https://chichinohi.jp/fathers-day-social-gift-ranking/

Father's Day.jp PV Survey Overview Survey Entity: Father's Day.jp (https://chichinohi.jp/) Survey Method: Google Analytics access numbers and Rakuten Affiliate achievement reward counts Survey Target: Valid access numbers 29,957, achievement reward contract numbers 1,190

Survey Period: June 1, 2026 ~ June 16, 2026

*Note: Rakuten Affiliate achievement reward counts include pending and held items. Also, the results are combined with other media sites of Groov Inc., including Mother's Day.me, so some numbers unrelated to 'Father's Day' are included.

*Note: The ranking may be influenced by exposure and advertising within Father's Day.jp. The ranking is compiled based on 'actual results' without excluding these possibilities.

*Note: Referenced Google Analytics and Rakuten Affiliate reports.

With the full-scale entry of major EC mall Rakuten Ichiba, the Father's Day social gift market is entering a new era In 2026, the Father's Day gift battle is 'No address required, same-day OK' as the new norm

The largest EC mall in Japan, 'Rakuten Ichiba,' has achieved full-scale entry into the social gift market. Notably, if the product includes shipping, virtually all products are compatible with social gifts. This has led to a dramatic increase in the number of eligible products and significant changes in the Father's Day gift market.

Currently, over 240,000 products on Rakuten Ichiba are compatible with social gifts. The eGift market, which was previously centered around a few specialized services, is rapidly expanding across the entire Rakuten Ichiba platform.

The biggest impact of Rakuten Ichiba's entry is the fusion with a powerful 'points economy.' Since Rakuten Points can be awarded and used when purchasing gifts, the hurdle for existing users is low, attracting attention as a new option for Father's Day gifts.

Previously, the last-minute demand before or on Father's Day was centered around a few social gift services. However, with the entry of Rakuten Ichiba, which has an overwhelming number of products, logistics network, and points economy, the Father's Day gift battle in 2026 is at a major turning point.

In addition to the convenience of 'being able to give without knowing the address,' the addition of 'Rakuten's unique rich product lineup and point benefits' has evolved social gifts from a service for a limited number of users to 'a new standard for Father's Day gifts.'

From 'I forgot' to 'Give as soon as I think of it'

Previously, the demand on Father's Day was centered around last-minute use, such as 'I didn't have time to prepare' or 'I missed the delivery deadline.'

However, in 2026, this structure has changed significantly. The biggest factor is the full-scale entry of major EC platforms like Rakuten Ichiba. As a result, the value of 'being able to deliver gratitude even on Father's Day' has spread not only to some service users but also to many consumers.

In particular, this year, the number of social gift-compatible products, centered around products with shipping included, has increased significantly. The shift from the conventional style of 'purchasing early to avoid worrying about delivery deadlines' to 'giving in real-time when you feel like expressing gratitude' is progressing.

'No address required,' 'Free to receive' boosts usage expansion

Additionally, the penetration of reception methods using LINE and email has led to high evaluations of convenience such as:

・Can give without knowing the address ・Can receive at the recipient's preferred time ・No burden of adjusting delivery dates

This is not just an 'improvement in convenience' but a phenomenon strongly linked to changes in modern lifestyles.

High affinity with modern lifestyle

Due to the increase in dual-income households, the SNS-ization of communication, and the increase in families living apart, there was a mismatch with the conventional gift flow of 'confirming the address in advance and arranging delivery.'

As a result, social gifts are evolving not only as a 'substitute for emergencies' such as:

'I was too busy to prepare' 'I remembered on the day' 'Delivery won't arrive from afar'

But also as a 'gift method chosen from the start.'

High affinity with the Father's Day market

Father's Day, compared to Mother's Day, tends to have a late start in preparation and is an event where 'you reach the last minute without deciding what to give.'

Additionally, due to circumstances such as:

・It's troublesome to confirm the address because they live apart ・I want to ask the father himself about his preferences ・I'm too busy and put off choosing a gift

Social gifts have a very high affinity, which is a characteristic.

As a result, social gifts are evolving not only for cases like:

'I forgot about Father's Day until the last minute' 'I missed the delivery deadline' 'I wanted to express gratitude on the day'

But also as a 'gift method chosen from the start.'

Social gifts are becoming a new standard for Father's Day

What has become apparent in the 2026 Father's Day market is that social gifts are not just a temporary trend but are beginning to establish themselves as 'modern gift infrastructure.'

In the future, in addition to the immediacy of 'being able to give right now,' comprehensive service competition, including:

・Rich product lineup ・Integration with the points economy ・Affinity with SNS ・Convenience of reception experience

Is expected to further accelerate.

The Father's Day gift market is now at a major turning point.

Amidst this market change, what kind of products are actually being chosen? Father's Day.jp will publish the latest 'Father's Day Social Gift Best-Selling Ranking' based on access numbers and purchasing trends.

On Father's Day, 'Gratitude can be delivered even now' Social Gift Best-Selling Ranking TOP10

【1st Place】Plump and fragrant Domestic Unagi Grilled Eel 3-Piece Set

The eel from 'Unagi-ya Kawasui,' which has won the Eel category of the Rakuten Gourmet Awards for 13 consecutive years, is in first place. The 'Domestic Unagi Grilled Eel 3-Piece Set,' which is popular as a Father's Day gift, is a popular item with many repeat customers. This set includes three types of eel: long-broiled, easy-to-eat cuts, and minced for hitsumabushi. The plump and juicy domestic eel can turn plain rice into a luxurious meal. Recommended as a staple gift for Father's Day that is always appreciated.

Store Name: Unagi-ya Kawasui Kawaguchi Suisan Price: 5,990 yen~

https://chichinohi.jp/fathers-day-social-gift-ranking/#rank1

【2nd Place】Luxury Ochazuke Set with Whole Ingredients

Featuring luxurious ingredients such as red snapper, tuna, eel, and salmon, all included whole.