[Event] European Golf Brands CHERVO & J.LINDEBERG to Hold POPUP at Nihonbashi Takashimaya. Special Project to Commemorate CHERVO's 20th Anniversary in Japan | April 15 (Wed) - 21 (Tue)
Grip International will host a limited-time POPUP event for European golf brands CHERVO and J.LINDEBERG at Nihonbashi Takashimaya. To celebrate the 20th anniversary of CHERVO's Japan debut, the event will feature exclusive products and a customization project, aiming to attract a new customer base.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:00
- 🔍 Collected: April 7, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 20:12 (316h 41m after Collected)
Grip International Co., Ltd. (Headquarters: Kobe, Hyogo; Chairman and President: Takaharu Kuwata) will hold a limited-time POPUP event for the Italian prestige golf wear brand "CHERVO" and the Swedish brand "J.LINDEBERG" from April 15 (Wednesday) to 21 (Tuesday), 2026, at the main event space on the 1st floor of the Nihonbashi Takashimaya main building.
**■ Highlights**
・CHERVO: A patch customization project to create a one-of-a-kind polo shirt.
・J.LINDEBERG: In addition to golf wear, a POPUP-exclusive fashion line will be available.
・Takashimaya-exclusive products will be on sale.
・A special event where you can experience the world of two European brands at once.
**■ Background of the Event**
CHERVO celebrates its 20th anniversary in Japan this year. Since its launch at Nihonbashi Takashimaya in 2007, it has been cherished by discerning adult golfers.
The collection, which combines originally developed high-performance materials with sophisticated design, continues to evolve as a luxurious sports style that fits not only on the golf course but also in everyday life.
J.LINDEBERG is a global brand supported by athletes and fashion-conscious users worldwide as a brand that "bridges fashion and sports."
While it is highly recognized as a golf wear brand in Japan, it is originally developed as a lifestyle brand that spans fashion, activewear, and golf.
At this POPUP, in addition to golf wear, we will also feature a limited fashion line including denim and T-shirts to showcase a new appeal of the brand.
In recent years, as interest in lifestyle proposals through the "fusion of sports and fashion" grows even in department stores, this event is held to approach not only traditional golf customers but also a new, fashion-conscious customer base.
We will create an opportunity to experience the unique aesthetics and functionality of European brands at Nihonbashi Takashimaya, where a high-quality customer base gathers.
**■ Event Details**
**＜CHERVO＞**
**・2-Day Limited Patch Customization Project**
Create your own one-of-a-kind original polo shirt.
Customers who purchase an eligible polo shirt will have a CHERVO original patch attached on the spot.
**Date and Time**
April 18 (Saturday) & 19 (Sunday), 2026
Part 1: 11:00 AM - 1:00 PM
Part 2: 2:00 PM - 5:00 PM
**・Purchase Bonus**
Receive an original scarf with a purchase of 55,000 yen or more (tax included).
**・POPUP Exclusive Product Lineup**
**■ Highlights**
・CHERVO: A patch customization project to create a one-of-a-kind polo shirt.
・J.LINDEBERG: In addition to golf wear, a POPUP-exclusive fashion line will be available.
・Takashimaya-exclusive products will be on sale.
・A special event where you can experience the world of two European brands at once.
**■ Background of the Event**
CHERVO celebrates its 20th anniversary in Japan this year. Since its launch at Nihonbashi Takashimaya in 2007, it has been cherished by discerning adult golfers.
The collection, which combines originally developed high-performance materials with sophisticated design, continues to evolve as a luxurious sports style that fits not only on the golf course but also in everyday life.
J.LINDEBERG is a global brand supported by athletes and fashion-conscious users worldwide as a brand that "bridges fashion and sports."
While it is highly recognized as a golf wear brand in Japan, it is originally developed as a lifestyle brand that spans fashion, activewear, and golf.
At this POPUP, in addition to golf wear, we will also feature a limited fashion line including denim and T-shirts to showcase a new appeal of the brand.
In recent years, as interest in lifestyle proposals through the "fusion of sports and fashion" grows even in department stores, this event is held to approach not only traditional golf customers but also a new, fashion-conscious customer base.
We will create an opportunity to experience the unique aesthetics and functionality of European brands at Nihonbashi Takashimaya, where a high-quality customer base gathers.
**■ Event Details**
**＜CHERVO＞**
**・2-Day Limited Patch Customization Project**
Create your own one-of-a-kind original polo shirt.
Customers who purchase an eligible polo shirt will have a CHERVO original patch attached on the spot.
**Date and Time**
April 18 (Saturday) & 19 (Sunday), 2026
Part 1: 11:00 AM - 1:00 PM
Part 2: 2:00 PM - 5:00 PM
**・Purchase Bonus**
Receive an original scarf with a purchase of 55,000 yen or more (tax included).
**・POPUP Exclusive Product Lineup**