Practical Financial Education Program 'Kabupure' Approaches 10,000 Applicants

Green Monster Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryo Ogawa; Security Code: 157A) offers 'Kabupure' (trademarked), a practical financial education program that uses stock gifts as an entry point for experiencing investment. The program solves a common issue for novice investors—being unable to choose the 'first stock' to start—by enabling them to experience investment as a personal matter through the role of a shareholder. It is gaining support as an initiative to support the expansion of the investor base in the new NISA era.

(Note) There are conditions for the stock gift, and it is not provided to all applicants.

Growing interest but the hurdle for action

Since the start of the new NISA system in 2024, the number of NISA accounts has exceeded 28 million, and the base of individual investors is expanding rapidly. Amid the government's 'Asset Income Doubling Plan' and the shift from 'savings to investment', the number of people starting to invest is increasing every year.

However, there is a challenge: many people open accounts but fail to take the first step and drop out because they 'do not know what to buy.' In fact, the existence of 'inactive accounts'—where NISA accounts are opened but not used for actual trading—has been highlighted, pointing to a significant gap between knowledge and practice. Furthermore, as symbolized by terms like 'NISA poor,' there are concerns about individuals starting to invest without sufficient understanding as information and systems outpace their own grasp of the subject.

In this context, there is a need for practical financial education that goes beyond mere knowledge acquisition and connects directly to action.

Removing the hurdles to selecting stocks: Financial education beyond simulation

Green Monster has previously developed learning content that allows users to experience investment through demo trading. 'Kabupure' takes this a step further by introducing a mechanism that allows users to hold actual listed company stocks through the opening of a securities account. The goal is to remove the psychological hurdle of choosing the first stock and help users stand at the starting line as shareholders.

By holding stocks, users experience the feeling of their own assets moving—something not possible in simulations—which serves as a trigger to study social movements and corporate changes more deeply and continuously. Facing daily events as a shareholder fosters a mindset of continuous learning.

Expanding to a wide range of users as practical financial education

Going forward, the company plans to expand practical financial education opportunities for a wide range of people while considering partnerships with companies and organizations. They believe that individuals having a connection with companies and the economy as shareholders, and perceiving their growth and changes, is the starting point of a virtuous cycle where corporate growth is returned to individual asset formation.

By increasing the number of people who proactively engage with corporate and social movements through investment, they intend to spread this initiative as a step toward not only individual asset formation but also the revitalization of the Japanese economy as a whole.

Overview of 'Kabupure'

In this project, individuals who open a target securities account and apply will be given actual stocks. Participants spin a roulette on a dedicated page to receive the stock they win. Please note that opening a securities account and completing the prescribed application procedures are required to receive the stocks.

- Eligibility: Those who have opened a new eligible securities account via 'Kabutasu', 'Toushika', or the dedicated web page.
- Benefits: Upon completion of account opening and application, participants will receive actual stocks of the company determined by roulette.
- How to apply: Please apply via 'Kabutasu', 'Toushika', or the dedicated web page.
- Dedicated 'Kabupure' Web Page (Please check the guidance page within the app if using it via the app.)

About 'Kabutasu'

'Kabutasu' is a highly popular app with over 1.5 million cumulative installs that allows users to experience stock investment demo trading risk-free and for free, covering over 7,000 stocks in Japan and the U.S. using actual stock data and in-app currency. By unlocking trading methods and features according to the user's proficiency level, it promotes effective investment learning while preventing dropouts.

The app is packed with features that can be enjoyed by both beginners and advanced users, including virtual IPO winning features, 'Quick Mode' for experiencing past price movements at high speed, 'Anyone Stockholder Benefit' for experiencing popular shareholder benefit systems, and 'Investment Fraud Experience Chat' to learn about the increasing investment scams via social media.