Osaka-Exclusive: THE CARAMEL CROWN Launches New 'Snack Pack' – Perfect 4-Piece Gift for Homecoming Trips and Budget-Friendly Under-1000-Yen Presents

THE CARAMEL CROWN (The Caramel Crown), a specialty store for caramel confections themed around the 'encounter of melting caramel and rich butter aroma,' operated by Grapestone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo), will launch the 'THE Butter Caramel Sandwich 4-Piece Pack' on Wednesday, July 15, 2026.

https://www.caramelcrown.jp/

THE Butter Caramel Sandwich, with over 1 million units sold, makes its debut as a snack pack.

The meeting of melting caramel and rich butter aroma creates an irresistibly delicious confection. THE CARAMEL CROWN opened its grand store at Hankyu Umeda Main Store in April 2025.

Its flagship product, THE Butter Caramel Sandwich, is beloved for its 'freshly-made texture' that oozes luxuriously upon the first bite. With cumulative sales surpassing 1 million units, it has been a hit since opening, praised as 'rich and indulgent,' 'delightfully melt-in-mouth,' and 'a sinful taste.'

Now, a 4-piece pack version is launching—perfect as a snack for home or as a gift. Ideal for summer souvenirs from Osaka or as an affordable small gift under 1,000 yen.

THE Butter Caramel Sandwich: A Full Bite of Rich Butter Caramel

The signature item features a generous filling of butter caramel sandwiched between butter shortbread cookies. The highlight is the smooth, fresh-textured butter caramel, infused with the rich, golden aroma of butter. Using the proprietary 'Melty Robe' manufacturing method, the hot, molten butter caramel block is entirely wrapped in fondant, creating a sandwich that delivers the softness of a freshly baked treat. You’ll be captivated by the dense, melt-in-your-mouth charm of the butter caramel. Enjoy it sandwiched between crisp, buttery shortbread.

In April this year, it became even more delicious under the theme 'NEW! BUTTER! UP!'. The upgrade centers on the indulgent 'chase butter' shortbread—reinvented with increased butter content, enhancing the depth and richness of the butter caramel. Savor the lingering, luxurious aftertaste of high-quality fermented butter.

Product Information

【Product Name】THE Butter Caramel Sandwich 4-Piece Pack

【Price】864 yen (800 yen before tax)

【Release Date】Wednesday, July 15, 2026

*Prices listed are suggested retail prices.

Store Information

【Shop Name】THE CARAMEL CROWN (The Caramel Crown)

【Location】B1F, Hankyu Umeda Main Store

【Business Hours】10:00–20:00

About THE CARAMEL CROWN

Official Website

https://www.caramelcrown.jp/

Official Instagram

https://www.instagram.com/caramelcrown_jp/

●BRAND STORY

The encounter of melting caramel and rich butter aroma creates a confection so delicious, it’s enchanting. THE CARAMEL CROWN—the prince adorned with a 'golden, shining caramel crown.' The radiant crown is proof of its deliciousness. Rich, sweet, and deep. A moment so indulgent, your heart melts too.

About Grapestone Co., Ltd.

https://www.grapestone.co.jp/

Founded in 1978, Grapestone has pioneered original dessert concepts, launching 'Ginza Budounoki,' one of Japan’s first premium dessert boutiques. Since then, the company has continuously introduced unique confectionery brands, including 'Gin no Budou,' a Western-style confectionery brand available in department stores; 'Sugar Butter no Ki,' a butter cereal sweets specialty store; 'Tokyo Banana World,' a Tokyo souvenir brand; and 'Nenrin-ya,' a Baumkuchen specialty store—each driven by innovative product development.