"Tokyo Banana" Collaborates with "Frugra®" for the First Time! The Most Breakfast-Friendly Tokyo Banana in the Brand's History is Born [35th Anniversary Collaboration Year, 4th Installment]

Grape Stone Co., Ltd. (Head Office: Ginza, Chuo-ku, Tokyo), which operates "Tokyo Banana World," is collaborating with Calbee Inc.'s (Head Office: Chiyoda-ku, Tokyo, President and CEO: Noboru Ehara) "Frugra®." From July 17, 2026 (Fri) to August 5, 2026 (Wed), "Frugra Tokyo Banana Flavor" will be released at Tokyo Station Ichibangai "Tokyo Okashi Land."

[Tokyo Banana 35th Anniversary] The 4th installment of the collaboration year is "Tokyo Banana" x "Frugra®"

"Tokyo Banana," which celebrated its 35th anniversary since its birth in 1991. With the motto of bringing excitement and enjoyment to everyone, we have created over 190 products to date. Cumulative sales have surpassed 2 billion units (※1), and it has grown into a beloved confectionary worldwide, achieving the world's No. 1 sales (※2) as a banana custard sponge cake brand. For its 35th anniversary, we are holding a collaboration year to deliver surprise and excitement with gratitude.

The commemorative 4th installment is a special collaboration with "Frugra®"! Perfect not only for "welcome home" but also for "good morning." This is the most breakfast-friendly "Tokyo Banana" in the brand's history.

※1: Reporting period: November 22, 1991 - April 30, 2025

※2: According to Euromonitor International, based on retail sales value in 2025, all retail channels, custom research conducted from September to December 2025.

Actually, "Frugra®" is also celebrating its 35th anniversary! The most breakfast-friendly "Tokyo Banana" in the brand's history

"Tokyo Banana" and "Frugra®," both born in 1991, are collaborating to celebrate their 35th anniversary with a surprise! It reproduces the mellow and creamy taste just like "Tokyo Banana." A new "Tokyo souvenir" perfect for snacks and breakfast has been created.

Includes "Tokyo Banana-shaped chips" baked crispy with banana puree using Calbee's unique Neo Oven method. Combining with milk enhances the custard flavor! Enjoy the taste of "Tokyo Banana" in a light and crispy texture.

[Product Name] Frugra Tokyo Banana Flavor

[Price] 4 bags: 1,296 yen (1,200 yen excluding tax)

Limited Time Only! Special Set with Goods Exclusive to "Tokyo Okashi Land"

A special set only available at Tokyo Station Ichibangai "Tokyo Okashi Land" is also available! The set includes "Frugra Tokyo Banana Flavor," "Tokyo Banana," a fluffy "Tokyo Banana Mascot" with a cute, rounded, and charming silhouette, and a fun "Tokyo Banana Mini Towel" featuring a lineup of Tokyo Bananas. This is a 4-piece set.

[Product Name] Frugra x Tokyo Banana Special Set

[Contents] Frugra Tokyo Banana Flavor (4 bags) x 1, Tokyo Banana "Mittsuke Tta!" (8 pieces) x 1, Tokyo Banana Mascot x 1, Tokyo Banana Mini Towel x 1

[Price] 3,400 yen (3,149 yen excluding tax)

Tokyo Banana 35th Anniversary! Original Sticker Present Campaign Also Held

For the first 3,000 customers who purchase "Frugra Tokyo Banana Flavor" at Tokyo Station Ichibangai "Tokyo Okashi Land," an original sticker will be presented! The stickers feature cute designs of the Tokyo Banana packaging, symbol mark, and the 35th-anniversary logo. This is a great addition for Tokyo Banana fans and sticker collectors to add to their sticker books.

※ One item will be given per transaction.

※ Offer ends when supplies run out.

※ Frugra is a trademark of Calbee Inc.

Sales Information

[Retailers]

July 17, 2026 (Fri) - August 5, 2026 (Wed)

Pre-sale at Tokyo Station Ichibangai "Tokyo Okashi Land"

Location: Immediately after exiting the Yaesu Underground Central Exit ticket gate at Tokyo Station

Business Hours: 9:00 - 21:00

August 17, 2026 (Mon) - Around the end of September 2026

Available at "Tokyo Banana s" (Outside the JR Tokyo Station Yaesu Underground Central Ticket Gate) and "Ekinaka LAB Tokyo Yaesu South Exit Pakumogu Terrace"

※ The prices shown are suggested retail prices.

※ Retailers are subject to change.

About Tokyo Banana World

Official Website https://www.tokyobanana.jp/ Official X/Former Twitter ​https://x.com/tokyobanana1991 Official Instagram https://www.instagram.com/tokyobanana_jp/

"Tokyo Banana World" is a confectionery brand that started with "Tokyo Banana," the No. 1 Tokyo souvenir (※1) born in 1991 as a "Tokyo souvenir for a new era." We create a variety of sweets that are thoroughly focused on the deliciousness of bananas. "Tokyo Banana" has surpassed a cumulative sales of 2 billion units (※2) and achieved the world's No. 1 sales (※3) for banana custard sponge cake brands. These Tokyo confections, loved across generations, are popular not only in Japan but also among international travelers as "representative Japanese souvenirs."

※1 Ranked No. 1 in the "Tokyo Souvenir" category among gifts received from friends, colleagues, and family in the past year <(Survey conducted by Intage Inc. (Survey period: February 5-7, 2019))>

※2 Reporting period: November 22, 1991 - April 30, 2025

※3 According to Euromonitor International, based on retail sales value in 2025, all retail channels, custom research conducted from September to December 2025.

About Customer Service <Inquiries regarding sales>

Grape Stone Co., Ltd. Customer Service

5-6-15 Ginza, Chuo-ku, Tokyo 104-0061

TEL: 0120-302-448