[First Gacha Appearance] 'Sugar Butter Tree' Surpassing 1 Billion Cumulative Sales Becomes Miniature! First-Ever Capsule Toy in 6 Varieties

GrapeStone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo), which operates the butter cereal sweets specialty store 'Sugar Butter Tree', will release the capsule toy 'Sugar Butter Sand Tree Keychain' (suggested retail price: 300 yen per play, tax included) nationwide from the week of June 15, 2026, via capsule vending machines (gacha machines), manufactured by Takara Tomy Arts Co., Ltd. (Location: Katsushika-ku, Tokyo).

'Sugar Butter Tree's' first-ever 'Gacha' is born!

'Sugar Butter Tree', a butter cereal sweets specialty store that continues to captivate fans with its butter-rich cereal dough made with whole wheat and rye, and its milky chocolate flavor, has surpassed cumulative series sales of 1 billion units. These beloved cereal sweets are now making their debut as the brand's first-ever capsule toys (gacha).

Individually wrapped candies with unique personalities become lifelike miniatures

Various flavors, various designs! The individually wrapped packages of 'Sugar Butter Tree', each with its own personality, are paired with lifelike miniature replicas of the actual sweets. These adorable keychains even recreate the 'delicious grooves' of the crispy cereal dough. The lineup includes 6 varieties. Enjoy the surprise of which one you'll get!

*This product is not food.
*Some varieties included may not currently be sold as actual confectionery.

Cute to collect! Full lineup of 6 varieties, including seasonal and area-limited items

●Standard: 'Sugar Butter Sand Tree'

A classic chocolate sand featuring a butter-rich cereal dough sandwiched with milky white chocolate. This is the undisputed No.1 popular standard chocolate sand at 'Sugar Butter Tree'.

●Winter Limited: 'Charcoal-Grilled Chocolate-Coated Sand'

A whole white chocolate sand is luxuriously wrapped in melting charcoal-grilled chocolate. A premium winter-only sand.

●Haneda Airport Limited: 'Fermented Burnt Butter'

Crispy dough made by infusing French fermented butter into the dough and baking it until browned. Inside, a cloud-like, fluffy air-in chocolate is sandwiched. A Haneda Airport limited edition.

●Nagoya Area Limited: 'Matcha Chocolate'

Made with stone-ground matcha from Nishio, Aichi Prefecture, one of Japan's leading tea regions. A Nagoya area limited sand filled with matcha, kneaded into both the dough and the chocolate.

●Hankyu Limited: 'Plenty of Chocolate Sand Yokozuna'

A sand filled with fluffy, melt-in-your-mouth chocolate made with Hokkaido milk, created by pouring in fine bubbles. With 1.8 times the amount of special chocolate compared to the standard sand, both the taste and volume are of Yokozuna (champion) class! A Hankyu limited sand worthy of the name 'Yokozuna'.

●Hakata Limited: 'Amaou Strawberry Butter'

Hakata-limited juicy 'Amaou Strawberry Butter' flavor! Baked sizzling with original strawberry butter made from 100% Amaou strawberry juice, and sandwiched with Amaou strawberry chocolate. A product full of Amaou strawberries, available only in Hakata.

Product Overview

Product Name: 'Sugar Butter Sand Tree Keychain'
Price: 300 yen per play (tax included) / 6 varieties
(Varieties: Sugar Butter Sand Tree, Sugar Butter Sand Tree Charcoal Chocolate Coated Sand, Sugar Butter Sand Tree Fermented Burnt Butter, Sugar Butter Sand Tree Matcha Chocolate, Plenty of Chocolate Sand Yokozuna, Sugar Butter Sand Tree Amaou Strawberry Butter)
Release Date: From the week of June 15, 2026, sequentially
Target Age: 15 years and older
Body Size: Approx. 80mm
Product Website: https://www.takaratomy-arts.co.jp/items/item.html?n=Y901959
(*After the product launch, you can search for sales locations using 'Gacha Search' displayed on the page.)
Sales Locations: Capsule vending machines installed at miscellaneous goods stores, mass retailers, etc. nationwide.
*Gacha is a registered trademark of Takara Tomy Arts Co., Ltd.
*The actual confectionery may not currently be on sale.

◆Media Inquiries Regarding This Product

Takara Tomy Arts Co., Ltd. Media Department, Public Relations Section

TEL: 03-5680-4837

◆Customer Inquiries Regarding This Product

Takara Tomy Arts Customer Consultation Room

TEL: 0570-041173 (Navi Dial)

www.takaratomy-arts.co.jp

◆Inquiries Regarding 'Sugar Butter Tree' Products

Sugar Butter Tree Customer Window

TEL: 0120-207-730

About Sugar Butter Tree

Official Website: https://www.sugarbuttertree.jp/
Official X (formerly Twitter): https://x.com/gin_no_budo

Official Instagram: https://www.instagram.com/sugarbuttertree_jp/

'Sugar Butter Tree' is a specialty store for 'butter cereal sweets' born in 2010 under the production of 'Gin no Budo', one of Tokyo's leading Western confectionery brands. It achieves a new standard of deliciousness through a special method of lavishly combining butter with aromatic cereal dough baked using a proprietary blend. With the most popular 'Sugar Butter Sand Tree' as its flagship, it continues to gain fans through numerous variations, including seasonal flavors, and its consistently reliable taste.