[Sugar Butter Tree] JR Ueno Station Store Reopens! The latest hit 'Sugar Butter Pie' with a 'crispy and crunchy' texture, and the extra-thick 'Raw Butter Sandwich' debut.

Grape Stone Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo) is pleased to announce the renewal and reopening of its "Sugar Butter Tree JR Ueno Station Store" on Sunday, June 14, 2026. https://www.sugarbuttertree.jp/

Born in 2010, "Sugar Butter Tree" is a specialty store for butter cereal sweets that continues to gain fans with its buttery cereal dough made from whole grains and rye, and the meltingly rich, milky flavor of its chocolate. The brand's No. 1 popular product, 'Sugar Butter Sand Tree,' has surpassed 1 billion cumulative sales.

The "Sugar Butter Tree JR Ueno Station Store" will reopen on Sunday, June 14th. The latest creation, 'Sugar Butter Pie,' with its irresistible crispy and crunchy texture, will finally be available in Ueno. You can also savor the extra-thick 'Patisserie Sugar Butter Tree Raw Butter Sandwich,' which caused a sensation and sold out immediately upon its debut in Nagoya! A gift campaign will be held to commemorate the renewal and reopening, so please look forward to it.

"Sugar Butter Tree" Bears "Pie"! Latest Creation 'Sugar Butter Pie'

This is a special pie dough from "Sugar Butter Tree," kneaded with fermented butter into cereal dough made from whole grains, rye, and wheat. It is baked to a crispy and crunchy texture through caramelization. Topped with rich butter chocolate, it looks just like a freshly baked pie from a cafe! Inside, melting butter whip chocolate kneaded with fermented butter powder flows out. Enjoy the new taste of "Sugar Butter Tree," where the aroma of butter and the fragrance of cereal fill your mouth.

Sugar Butter Tree Sugar Butter Pie (8 pieces)

[Product Name]

Sugar Butter Tree Sugar Butter Pie

[Price]

4 pieces: ¥842 (¥780 excluding tax), 8 pieces: ¥1,650 (¥1,528 excluding tax)

"Super Luxurious" Concept: Blissful Butter Sandwich with Supreme Milky Flavor

"Patisserie Sugar Butter Tree Raw Butter Sandwich" aims for a supreme milky sensation with carefully selected high-quality ingredients. The "Sugar Butter Tree" special milky white chocolate is mixed with fermented butter and 100% Hokkaido raw cream to create a rich butter cream with a meltingly delicious taste. Enjoy it generously sandwiched between the fragrant cereal dough! Also, pay attention to its crispy texture, different from the classic 'Sugar Butter Sand Tree,' which is like a pie.

[Product Name]

Patisserie Sugar Butter Tree Raw Butter Sandwich *Fresh Confectionery

*Requires refrigeration

[Price]

5 pieces: ¥2,160 (¥2,000 excluding tax)

[Sales Hours]

Limited sales: ① From store opening, ② From 17:00

Juicy and Milky: Summer Limited Sandwich with Fragrant Domestic Shine Muscat

This summer-limited sandwich is born from the combination of "Sugar Butter Sand Tree's" signature smooth white chocolate and the fresh deliciousness of domestic Shine Muscat grapes. The fragrant cereal dough, made with 5 types of grains, also uses domestic Shine Muscat, releasing a rich aroma the moment you open it. When you bite into it, it's juicy and milky. This sandwich will satisfy both Shine Muscat lovers and Sugar Butter Tree fans. Enjoy it with iced tea during your break on hot days.

[Product Name]

Sugar Butter Sand Tree Shine Muscat Chocolat

[Sales Period]

Until around Wednesday, September 30th

[Price]

7 pieces: ¥756 (¥700 excluding tax), 10-piece value pack: ¥1,030 (¥954 excluding tax)

*Prices shown are suggested retail prices.

*Sales methods may change. Please check the website for the latest information. (https://www.sugarbuttertree.jp/)

Renewal Opening Commemorative Gift Campaign!

Customers who purchase ¥2,000 or more (tax included) at "Sugar Butter Tree JR Ueno Station Store" will receive one 'Sugar Butter Sand Tree Shine Muscat Chocolat' as a gift.

[Distribution Period] Sunday, June 14, 2026 - Saturday, June 20, 2026

*Available while supplies last each day.

*One gift per transaction.

Store Information

[Store Name] Sugar Butter Tree JR Ueno Station Store

[Renewal Opening Date] Sunday, June 14, 2026

[Location] Immediately after exiting the central ticket gate on the 1st floor of JR Ueno Station

[Business Hours] 9:00 AM - 9:00 PM

*Images are for illustrative purposes only.

About Sugar Butter Tree

*Official HP https://www.sugarbuttertree.jp/ *Official X/Twitter https://x.com/gin_no_budo *Official Instagram https://www.instagram.com/sugarbuttertree_jp/

Sugar Butter Tree is a specialty store for "butter cereal sweets" produced by "Gin no Budo," one of Tokyo's leading Western confectionery brands. It was established in 2010. Through a special manufacturing method that luxuriously combines butter with fragrant cereal dough baked with a unique blend, they have achieved a new standard of deliciousness. With its most popular product, 'Sugar Butter Sand Tree,' seasonal limited editions, and numerous variations, its undeniable deliciousness continues to attract fans.