Ginza Baumkuchen Specialty Store 'Nenrinya' Opens Limited-Time Pop-Up in Toyama! Spring New Product 'Strawberry Butter' Debuts!
Ginza's renowned baumkuchen specialty store 'Nenrinya' is holding a limited-time pop-up shop at Toyama Daimaru from May 9th to May 19th, 2026. Their new spring 'Strawberry Butter' baumkuchen will be making its first appearance in Toyama, alongside other popular items.
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- 📰 Published: May 1, 2026 at 19:30
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株式会社グレープストーン (Grape Stone Co., Ltd.), headquartered in Ginza, Tokyo, operates the baumkuchen specialty store 'Nenrinya'. A limited-time pop-up shop will open from Saturday, May 9, 2026, to Tuesday, May 19, 2026, at the 'Toyama Daimaru Basement Escalator Side Special Venue'.
https://www.nenrinya.jp/
'Nenrinya', with its main store in Ginza, is a Japanese-born baumkuchen specialty store known for its striking white noren (traditional Japanese curtain). Born from years of research and development, its unique texture and taste quickly made it a行列店 (store with long queues), and it is now cherished as a representative flavor of Tokyo. This time, a limited-time shop will open at 'Daimaru Toyama Store'! How about it as a gift for your loved ones or a reward for yourself?
Available Products
Mount Baum Strawberry Butter
A spring-exclusive baumkuchen from Nenrinya, fragrant with the aroma of strawberries. The rich buttery 'Mount Baum' is baked slowly with the sweet and sour taste of 'Amaou' strawberries from Fukuoka Prefecture. Enjoy the rich deliciousness of strawberries enhanced by white chocolate kneaded into the dough.
[Price] 1 piece: 972 yen (main unit price 900 yen)
Spring Mount Baum Assortment 2 pieces
A limited assortment that allows you to enjoy Nenrinya's signature 'Mount Baum Shikkari Me' with its rich butter flavor, and the spring-limited 'Mount Baum Strawberry Butter' at once.
[Price] 1,944 yen (main unit price 1,800 yen)
Mount Baum Shikkari Me 1 piece
Nenrinya's signature product. 'Mount Baum Shikkari Me' has a crispy crust and a moist, aged interior. This exquisite baumkuchen, with its rich buttery flavor, is carefully baked for a long time in a unique kiln to bring out its deliciousness.
[Price] 864 yen (main unit price 800 yen)
Spring Limited Bite-sized Baum Assortment 4 types
Maintaining the elegant taste, these are easy-to-eat, refined bite-sized baumkuchen. A delightful lineup of four types: two signature products 'Mount Baum Shikkari Me' and 'Straight Baum Yawarakame', the spring-limited 'Mount Baum Strawberry Butter', and the fragrant Uji Matcha-flavored 'Mount Baum Omacha'.
[Price]
5 pieces: 1,512 yen (main unit price 1,400 yen)
8 pieces: 2,260 yen (main unit price 2,093 yen)
10 pieces: 2,950 yen (main unit price 2,732 yen)
Spring Limited Bite-sized Baum Assortment 4 types, 10 pieces
'Nenrinya''s two major baumkuchen in whole cake form
Mount Baum Shikkari Me 1 mountain, Straight Baum Yawarakame
Enjoy Nenrinya's proud two major baumkuchen in round whole cake form. 'Mount Baum Shikkari Me' has a crispy exterior, aged interior, and rich buttery flavor. 'Straight Baum Yawarakame' is fluffy and juicy, rich in eggs like a castella cake. Cut to your preferred size and enjoy.
[Price]
Mount Baum Shikkari Me 1 mountain: 1,836 yen (main unit price 1,700 yen)
Straight Baum Yawarakame: 1,404 yen (main unit price 1,300 yen)
Event Information
[Period] May 9 (Sat) - May 19 (Tue), 2026
[Location] Toyama Daimaru Basement Escalator Side Special Venue
*The prices displayed are reference retail prices.
*Due to the popularity of the products, there is a possibility of early sell-out. Please be aware in advance.
About Nenrinya
Official HP
https://www.nenrinya.jp/
Official Instagram
https://www.instagram.com/nenrinya_ginza/
Official X/Former Twitter
https://x.com/nenrinya_ginza
Nenrinya Ginza Main Store
Established in 2007. A Japanese-born baumkuchen specialty store with an impressive white noren. Pursuing flavors that resonate with the Japanese sensibility, we created two unique textures of baumkuchen. The signature 'Mount Baum Shikkari Me' has a crispy crust and a moist, aged interior. 'Straight Baum Yawarakame' is fluffy and juicy like a castella cake. These unparalleled baumkuchen, born from years of research and development, continue to be supported as representative tastes of Tokyo.
https://www.nenrinya.jp/
'Nenrinya', with its main store in Ginza, is a Japanese-born baumkuchen specialty store known for its striking white noren (traditional Japanese curtain). Born from years of research and development, its unique texture and taste quickly made it a行列店 (store with long queues), and it is now cherished as a representative flavor of Tokyo. This time, a limited-time shop will open at 'Daimaru Toyama Store'! How about it as a gift for your loved ones or a reward for yourself?
Available Products
Mount Baum Strawberry Butter
A spring-exclusive baumkuchen from Nenrinya, fragrant with the aroma of strawberries. The rich buttery 'Mount Baum' is baked slowly with the sweet and sour taste of 'Amaou' strawberries from Fukuoka Prefecture. Enjoy the rich deliciousness of strawberries enhanced by white chocolate kneaded into the dough.
[Price] 1 piece: 972 yen (main unit price 900 yen)
Spring Mount Baum Assortment 2 pieces
A limited assortment that allows you to enjoy Nenrinya's signature 'Mount Baum Shikkari Me' with its rich butter flavor, and the spring-limited 'Mount Baum Strawberry Butter' at once.
[Price] 1,944 yen (main unit price 1,800 yen)
Mount Baum Shikkari Me 1 piece
Nenrinya's signature product. 'Mount Baum Shikkari Me' has a crispy crust and a moist, aged interior. This exquisite baumkuchen, with its rich buttery flavor, is carefully baked for a long time in a unique kiln to bring out its deliciousness.
[Price] 864 yen (main unit price 800 yen)
Spring Limited Bite-sized Baum Assortment 4 types
Maintaining the elegant taste, these are easy-to-eat, refined bite-sized baumkuchen. A delightful lineup of four types: two signature products 'Mount Baum Shikkari Me' and 'Straight Baum Yawarakame', the spring-limited 'Mount Baum Strawberry Butter', and the fragrant Uji Matcha-flavored 'Mount Baum Omacha'.
[Price]
5 pieces: 1,512 yen (main unit price 1,400 yen)
8 pieces: 2,260 yen (main unit price 2,093 yen)
10 pieces: 2,950 yen (main unit price 2,732 yen)
Spring Limited Bite-sized Baum Assortment 4 types, 10 pieces
'Nenrinya''s two major baumkuchen in whole cake form
Mount Baum Shikkari Me 1 mountain, Straight Baum Yawarakame
Enjoy Nenrinya's proud two major baumkuchen in round whole cake form. 'Mount Baum Shikkari Me' has a crispy exterior, aged interior, and rich buttery flavor. 'Straight Baum Yawarakame' is fluffy and juicy, rich in eggs like a castella cake. Cut to your preferred size and enjoy.
[Price]
Mount Baum Shikkari Me 1 mountain: 1,836 yen (main unit price 1,700 yen)
Straight Baum Yawarakame: 1,404 yen (main unit price 1,300 yen)
Event Information
[Period] May 9 (Sat) - May 19 (Tue), 2026
[Location] Toyama Daimaru Basement Escalator Side Special Venue
*The prices displayed are reference retail prices.
*Due to the popularity of the products, there is a possibility of early sell-out. Please be aware in advance.
About Nenrinya
Official HP
https://www.nenrinya.jp/
Official Instagram
https://www.instagram.com/nenrinya_ginza/
Official X/Former Twitter
https://x.com/nenrinya_ginza
Nenrinya Ginza Main Store
Established in 2007. A Japanese-born baumkuchen specialty store with an impressive white noren. Pursuing flavors that resonate with the Japanese sensibility, we created two unique textures of baumkuchen. The signature 'Mount Baum Shikkari Me' has a crispy crust and a moist, aged interior. 'Straight Baum Yawarakame' is fluffy and juicy like a castella cake. These unparalleled baumkuchen, born from years of research and development, continue to be supported as representative tastes of Tokyo.