GRAND Inc. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Hitoshi Sakagami / Mitsubishi Estate Group), which operates the office building advertising media 'GRAND,' today disclosed the actual reach of listed companies within its installed office buildings.

Among approximately 28,000 tenant companies in office buildings where GRAND is displayed, 1,620 are domestic listed companies. This represents 41.3% (over 40%) of all 3,918 domestic listed companies. The concentration rate of listed companies in its installed buildings is 7.7%, approximately 57 times the national average of 0.13%. This quantitatively shows that GRAND, installed only in office buildings where large corporations cluster, is a medium capable of reaching listed companies with high density.

Reach Rate to Listed Companies: 41.3%, 1,620 Companies

Of the tenant companies in buildings where GRAND is installed, 1,620 are domestic listed companies. The reach rate against all 3,918 domestic listed companies is 41.3%, meaning it reaches approximately 4 out of 10 listed companies. It covers a wide range of industries without bias towards any specific sector.

Concentration of Listed Companies is '57 Times' the National Average

The proportion (concentration rate) of listed companies among approximately 28,000 companies in GRAND-installed buildings is 7.7%. Compared to the national average concentration rate of listed companies of 0.13% (out of approximately 2.9 million companies, according to the National Tax Agency FY2022), this represents a density of listed companies approximately 57 times higher.

Category | Population | Concentration Rate of Listed Companies GRAND Installed Buildings | Approx. 28,000 companies | 7.7% National Average | Approx. 2.9 million companies | 0.13%

Why High-Density Access to Listed Companies is Possible

All of GRAND's installation surfaces are elevator signage in office buildings. Because the advertisements exist only in office buildings where large corporations cluster, the population itself is biased towards listed companies. Unlike mass advertising that 'broadcasts widely to an unspecified majority,' the structure of focusing installations on spaces where large companies gather creates a density of listed companies that is 57 times the national average.

Data Sources

Item | Content Number of Listed Companies & Reach Rate | All 3,918 domestic listed companies (per Japan Exchange Group) / 1,620 companies in GRAND-installed buildings Concentration Rate of Listed Companies & National Average | Ratio of listed companies to approx. 2.9 million corporations in Japan (per National Tax Agency FY2022) 0.13% vs. GRAND-installed buildings 7.7%

* 'Approx. 57 times' = Concentration rate of listed companies in GRAND-installed buildings 7.7% ÷ National average 0.13%. The concentration rate of 7.7% is calculated based on the total tenant spaces in installed buildings (duplicate counting if the same company occupies multiple buildings), while the reach number of 1,620 companies is the unique company count after deduplication, so the calculation bases differ. The reach rate and concentration rate are estimates based on tenant company information in installed buildings and public data, and do not individually guarantee advertising reach.

Material Download & Inquiries

A media sheet summarizing media specifications and details of the reach to listed companies is available. Please check below.

GRAND Media Kit Download: https://box.tokyo-grand.jp/p/grand/ms2607_09 Inquiries: https://tokyo-grand.jp/contact

Company Overview

Company Name: GRAND Inc. (Mitsubishi Estate Group) Location: 6F, Yotsuya Yasuda Building, 3-3-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004 President & CEO: Hitoshi Sakagami Business: Operation of office building media 'GRAND' URL: https://tokyo-grand.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: GRAND